Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.

- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
QA Marketing Technologists

At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.

I feel that part of Experian’s responsibility as a global information services company is to build and bolster community involvement initiatives that help others. I’m currently a manager of our Fraud Resolution Team and Credit Educator Department in Allen, Texas, but I also have the honor of managing all outreach programs for our branch, bringing together Experian employees to give back to the community. Taking on a volunteer project on top of regular work can be daunting. As the point person for my office’s volunteerism, I’m in charge of communications about upcoming events and drumming up interest and excitement among employees, be it through flyers, silly videos, emails or even free t-shirts. I know a lot of my fellow employees, but I don’t know everyone, so spreading the word isn’t always easy. Despite these challenges, I continue doing this important work because I care about the impact Experian makes in its local communities. My first volunteer experience with Experian was working alongside Stop Hunger Now – an international hunger relief nonprofit – several years ago. I was amazed at the impact we had. Shortly thereafter, I also participated in a canned food drive, rallying Experian employees to visit the Texas Food Bank. After these two chaotic, inspirational, behind-the-scenes experiences, my interest was permanently piqued in on-site volunteer days within the Allen community. Since then, I’ve organized volunteer days with many other nonprofit programs. The amount of organization and work that goes into each volunteer day is much more than you might think. For every Stop Hunger Now event, we package 10,000 meals for those in need, which requires about 100 volunteers dedicating their time. When we worked with Habitat for Humanity, a nonprofit organization devoted to building homes for those who need them, our first two scheduled events were rained out – and it never rains in Texas! I was worried that no one would show up the third time, when we had to reschedule for 7 a.m. on a Saturday. Luckily, every single volunteer spot was filled. We got to meet the family we were building a house for, and we all signed a piece of wood from the house for them. Their gratitude made all the frustration and extra work worth it. It takes a village to get some of these events off the ground, but I have a strong support structure at Experian. And learning to empathize with people through volunteering helps me in my day-to-day work. People who are dealing with fraud can be very emotional, and fraud is unexpected by nature. My volunteering experience has equipped me with the skills needed to empathize with others better and think on my feet.

It’s my great pleasure to announce that, for the second successive year, Experian has been certified as a ‘Top Employer’ by the Top Employers Institute. The annual research programme recognises leading employers around the world. Awarding only those that provide the kind of conditions where their employees can develop, both professionally and personally, nurturing and developing talent throughout all levels of the organisation. Being recognised as a Top Employer two years in a row is a significant achievement, but I am also aware that the journey doesn’t end here. This isn’t the time to take our foot off the pedal. We will continue to develop our working culture, listening to feedback from our team and pushing the boundaries to create the best possible working environment for our people. After our initial recognition in 2017, we set ourselves a challenge to not only retain our Top Employer status this year, but also to improve our overall performance against the institute’s tough certification criteria. It’s down to the ongoing dedication of our UK team that we have managed to achieve this challenging objective. Experian is all about its people. We are committed to providing a working environment that people love, giving them access to the best training, the greatest opportunities and the latest tools – everything they need to progress their career. This award demonstrates that we are clearly on the right path, but we won’t stop here. We’re always looking for new ways to do things and to improve as a business. So by listening to our people and actively encouraging new ideas, together we will continue developing Experian as an outstanding place to work.

Real stories about helping people, businesses and society as told by Experian employees around the world. It’s a simple concept and, as the first year of our #ExperianStories series showed, a powerful one as well. What began as a call to action in support of our global brand refresh last January has become an employee-driven chronicle of our ongoing journey as a company. These stories tell how employees are helping more people access the financial services they need, helping them protect their identities, and how we are making a difference in our communities. A new Experian story is added here to the Experian Global News Blog site every few weeks and shared via social media channels like Facebook, Twitter and LinkedIn. Below is a sampling from the more than 40 #ExperianStories employees have contributed so far: In India, we shared how we are using biometrics to help people with thin credit files, including those in rural areas with little or no formal identification, to prove their identities and secure the loans they need. In the U.K., one of our data scientists told how her own educational and professional journey gave her the passion to help more girls explore a STEM education. As she puts it, “No one should have to automatically rule them out of a career path based on gender.” In Brazil, we are addressing fraud by working with financial technology (fintech) organizations, including online lenders, to overcome the high fraud rate in Brazil to “help the right people to get the money they need at a fair price, faster.” It’s been a year since we started sharing our #ExperianStories and we’ve reached 20 million people so far. Given what our company is doing and the innovative approaches to solving society’s problems, this second year promises to be every bit as informative and impactful. And beyond the stories themselves, I am equally proud of how our employees are making a difference and how they work every single day to use data, analytics and technology to help improve lives around the world. Stories matter. Our employees matter. And the work they are doing makes a difference. I hope you continue to join us on our #ExperianStories journey.
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Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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