Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.

- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
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At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.

Experian donates Intelliview data to InCharge Debt Solutions to help consumers repay debt and increase their financial literacy to achieve greater success.

I’m an Analyst for Serasa Experian’s O2C department. I first met Patricia — a fellow Experian employee — over a video call, using sign language. She had been struggling with parts of her job and wanted to learn about a new training course I was setting up through Serasa Experian’s inclusion program. You see, Patricia and I are both deaf, which can bring many challenges to our jobs. The new Excel training I’d created was aimed at helping people like us with disabilities. Patricia and I met face-to-face on the first day of training. There were 18 other students joining her, all eager to learn the formulas and tricks that would help them in their daily activities. Most of them were hearing-impaired like Patricia and I, but some were visually-impaired as well. We all sat down together to talk through the challenges we had with Excel. As I led this discussion, I used sign language for my deaf students and a “speak aloud” computer feature for those who were visually-impaired. Our goal was for everyone to learn something. We took the time to understand each participant’s unique issues with Excel and share potential solutions. Patricia shared how each week she spends hours creating a department performance report for her manager. It took a long time because she could only put the numbers in one by one. She didn’t know the formulas and functions that would speed up her process or how to depict the numbers on a chart or a graph, like her boss needed. As a group, we shared ideas of ways to make Patricia’s work more efficient. My students left the class inspired and full of new ideas they couldn’t wait to put into practice and share with their colleagues. A few weeks after the class, Patricia told me she could do her job much faster and better, giving her time to learn more sophisticated formulas to enhance her presentations. And the inspiring part was that because of the training, she had been promoted. It’s amazing to see the tangible impact my volunteer work through Experian is having for people with disabilities. I feel inspired to do more. Read more #ExperianStories from our colleagues around the world.

I’m a Senior Director of Experian’s Decision Analytics Global Consulting Practice. That means I help banks manage their credit and fraud risk to help drive profits forward. Many of my clients are banks that need help across multiple business units, including credit cards, auto loans and mortgages. What I love about my job is how it constantly challenges me to expand my imagination of what data is capable of achieving. I’m always finding new ways to use data to keep banks’ revenue flowing, save them money, improve underwriting criteria for people seeking auto loans and help banking customers get a better rate on their mortgage. For example, I was recently approached by a major bank that needed a way to collect on delinquent credit card accounts that had previously been written off. The bank needed a way to collect on these accounts that would work within their budget and strict pricing structures while providing the maximum amount of revenue. Using data, I was able to show the bank a solution that not only improved delinquency rates on their numerous credit card accounts, but also provided a significant reduction in operational expenses. Technology has enabled us to do so much more for banks like this. I began working for Experian in the 1970s, when credit reporting was a highly manual process where clients would call us and we would read their credit report back to them over the phone. I’ve held a number of positions within the company over the years and have seen it undergo tremendous growth and change. Some things, however, never change. After having worked at Experian for 46 years, I am proud to say data still powers everything we do here. Read more #ExperianStories from our colleagues around the world.
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Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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