Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.
- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
QA Marketing Technologists
At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.
While cheering on your favorite tournament team during March Madness, basketball fans can become MVPs in financial literacy with Experian’s B.A.L.L. for Life™ (Be a Legacy Leader) gesture-controlled game. On the virtual court, the game can help students create their own shining moment in their financial health journey. The B.A.L.L. for Life program helps young adults and their families set up a game plan to building generational wealth; the gesture-controlled game tests players’ knowledge about credit. Credit and financial coaches teach the basics of budgeting, saving, credit, investing, homeownership and more. B.A.L.L. for Life debuted at the 2023 Iverson Roundball Classic, for which Experian has supported as the exclusive financial literacy partner since 2022. Back then, a younger Cason Wallace (now with the Oklahoma City Thunder) talked with our Chief Diversity and Talent Acquistion Officer Wil Lewis and Experian partner and recording artist Lecrae about the importance of understanding money matters. B.A.L.L. for Life serves as a catalyst for engaging with young adults and people who are credit invisible through live events and digital financial education. It powers in-person experiences such as the #IYKYK Pitch Competition (If You Know You Know) featuring HBCUs across the country, and The Legacy League Game Show which was part of the National Urban League’s 2024 Empowerment Summit. B.A.L.L for Life kicked off its college tour in November at the University of Texas San Antonio; Shaw University and Morgan State University will be its next stops in April. To learn more about B.A.L.L. for Life™, visit experian.com/legacy.
Happy International Women’s Day! Across the globe, we have celebrated this week with special events in-person and virtual, featuring best-selling authors, Experian leaders, and topics to further our team’s professional and personal growth. Volunteer events to brought us together and provided opportunities to give back to our communities. This year’s International Women’s Day theme, “Inspire Inclusion” could not be a better fit for Experian. “At Experian, we understand that promoting gender equality is not just a core principle; it’s a strategic pillar for nurturing our growth. We remain firmly committed to creating a diverse and inclusive workplace. The contributions of women are fundamental to our success, underscoring the importance of creating an environment where all individuals, regardless of gender, have equal opportunities to thrive,” says Jennifer Schulz, North America Chief Executive Officer and Global Ambassador of the Women in Experian employee resource group (ERG). Global and business unit ambassadors from our Women in Experian ERG share how to Inspire Inclusion every day. Helen Emmett — Chief Financial Officer for Global Financial ServicesI inspire inclusion by consciously ensuring that every talent, performance and recruitment review is undertaken with a diversity and inclusion lens. I won’t recruit any role without a diverse shortlist and with goals for each job level. Actively mentoring and sponsoring female talent is important, as is calling out teams where diversity is not at acceptable levels. Charlotte Gillan — Global Head of TaxOur diversity is a very visible value at Experian; inclusion is tougher to get right, particularly post-pandemic. If we just have a diverse team, we won’t win. To win, we need people to bring different thoughts and experiences to the table, call or meeting. If we are inclusive, we need to ensure people are listened to and heard. One focus area for me is to really listen and then ask what people think and why. Sometimes this can lead to new ideas, new processes and innovations Marcela Velasco — Spanish Latin America Vice President of Human ResourcesI generate spaces for continuous and open communication, recognize and celebrate individual differences. I create an environment where everyone feels valued, respected, and empowered. Inclusive leadership is not only a responsibility, it’s also an opportunity to create a more enriching and productive work environment. Maria Pou – North America Senior Director of Consumer Information Services Product OperationsI inspire inclusion by actively seeking differences in views and perspectives from a place of love and wanting to understand. I want everybody I come in contact with to feel valued and respected. Rodrigo Rodrigues — Vice President of Experian Information Technology ServicesInvest in science, technology engineering and mathematics (STEM) education for girls and underrepresented communities. To build a more inclusive future in technology, we must start by addressing the pipeline. Encouraging participation in STEM from an early age is crucial. I advocate for companies and organizations to support programs that expose girls and students from underrepresented communities to technology, offering scholarships, internships, and mentorship programs to help them pursue careers in tech. Maryam Damavandi — North America Senior Vice President and ControllerYou can develop an inclusion mindset by being open to differences in ideas, viewpoints and way of thinking and asking difficult questions when having authentic conversations with diverse individuals. Educate yourself with challenges that diverse individuals face. Being aware can go a long way but having a voice, especially when something isn’t right can make a difference. Sumeeta Maxwell — Chief Human resources Officer for Experian Global Technology and Software SolutionsSupport the women around you and speak up for them if needed. Remind colleagues in real time of the actions that aren’t inclusive like when they interrupt. Be clear on how you want to be treated. Seek feedback – and do something with it. The women who have your back will tell you the truth!
Recent technological advancements are ushering in a new era of innovation for businesses and consumers but can also help perpetuate fraud. Today we released our annual Future of Fraud Forecast, highlighting five fraud threats that businesses and consumers should be wary of this year, which include: Generative AI accelerates DIY fraud: The explosive popularity of generative AI has brought many benefits, but it’s also made fraud more accessible. Experian predicts fraudsters will use generative AI to accelerate “do-it-yourself” fraud with a wide range of deepfake content, such as emails, voice and video as well as code creation to set up scam websites and perpetuate online attacks. Fraudsters may also use generative AI to socially engineer “proof of life” schemes. Using stolen identities, fraudsters will leverage generative AI to create fake identities on social media. They can then interact online with these new profiles that look like a real consumer. This could dramatically increase the number of fraud attacks. To safeguard customers, companies will likely have to utilize multilayered fraud prevention solutions that “fight AI with AI.” Branches are cool again: Although there’s been a substantial migration to digital lending experiences, many consumers are heading in-person to bank branches to open new accounts or get financial advice. Consumers are doing this as they want to feel safer and think they’re avoiding online security risks by being in-person. When it comes to verifying identities at the branch, there can be human error or oversight that can happen in-person. According to an Experian report, 85% of consumers report physical biometrics as the most trusted and secure authentication method they’ve recently encountered, but the measure is only currently used by 32% of businesses to detect and protect against fraud. Experian forecasts that lenders will introduce more digital identity verification steps, such as physical biometrics, at branches for in-person account openings to protect legitimate customers and mitigate losses. Retailers hit with empty returns: With a rise in online shopping, fraudsters have found creative ways to scam some retailers and small businesses. The customer says they’re returning their purchased item but when the business receives the box, it’s empty. The customer then says they returned the product and it must have gotten lost in the mail. Experian predicts that more criminals will use this method to keep merchandise in 2024, leaving businesses with lost goods and revenue. Synthetic identity fraud will surge: During the pandemic, many fraudsters created synthetic identities but then quickly found easier methods to steal funds through various aid programs. Though they may have been dormant, these synthetic identities now have a few years of history. Experian predicts this will make it easier to elude detection — leading to fraudsters using those dormant accounts to “bust out” and steal funds over the next year. Businesses will need to collaborate more closely than ever with their fraud-prevention partners to review their current portfolios for synthetic identity accounts. Fraudsters expand into cause-related and investment deception: From fake GoFundMe campaigns, social media giveaways, investment opportunities and text fraud, fraudsters are employing new methods that strike an emotional response from consumers with cause-related asks or too-good-to-be-real offers to gain access to consumers’ vital, personal information. Experian predicts that these deceptive cause-related methods will surge in 2024 and beyond. To avoid becoming victims, consumers will have to be extremely cautious and confirm these opportunities, charities or texts are from the intended party before interacting with them. To mitigate fraud in 2024, businesses need to work with a trusted partner to implement a multilayered approach to identity verification and fraud prevention. Experian offers a full suite of automated tools that harness data and analytics to detect and prevent fraud. Learn more about Experian’s fraud prevention offerings here and register for our webinar for a deeper dive into these five fraud predictions and other emerging fraud trends.
Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we've made some great progress, but there's so much more we can do and it's going to take the collective effort of all of us to continue to move the needle. That's why we're gearing up to celebrate International Women's Day (IWD). It's a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what's going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women's participation in the labor market, Experian's commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.
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Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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