Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.
- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
QA Marketing Technologists
At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.
Experian celebrates its fifth consecutive year of achieving the highest score in the Human Rights Campaign's Corporate Equality Index (CEI), solidifying our position as a leader in LGBTQ+ workplace inclusion. Our enduring commitment to LGBTQ+ equality and inclusion has not only earned us this prestigious recognition, but also underscores our dedication to fostering a diverse and inclusive workplace where everyone can thrive. Michele Bodda, Executive Sponsor of Experian’s PRIDE ERG said, “I am incredibly proud to see our company achieve this milestone recognition again. It's a testament to the dedication of our entire Experian family in fostering an inclusive and accepting workplace where everyone can be their authentic selves.” LGBTQ+ Workplace Inclusion in ActionOur score of 100 in the 2023 CEI is a testament to our continued efforts in promoting LGBTQ+ workplace inclusion. Here are some of the initiatives that exemplify our commitment: Progressive Benefit Programs: Experian offers comprehensive benefit programs that encompass transgender services and provide equal coverage to same and different-sex domestic partners and spouses. These benefits support the diverse needs of all our employees. Non-Discrimination and Equal Employment Policies: Our non-discrimination and equal employment policies are committed to fairness and respect for all employees, transcending federal requirements and embracing inclusivity without regard to gender identity or sexual orientation. Transgender and Nonbinary Identity Support: We've created a process for transgender and non-binary individuals to update their identity documentation without emotional and financial strain. We also suppress their former names (deadnames) from Experian credit reports. The Power of YOU Initiative: To foster an inclusive work culture, Experian actively supports LGBTQ+ employees through initiatives like the Power of YOU campaign and the PRIDE Employee Resource Group. Check out the 2023 Power of You DEI Report to learn more. Celebrating five consecutive years of earning the highest possible score on the CEI is a milestone that underscores our continued dedication to creating an inclusive work environment where every employee, feels supported, valued, and empowered. For more information on our HRC Award and the 2023 Corporate Equality Index, check out the full report here. You can also learn more about Experian’s awards for our work supporting consumers, businesses, and our employees here.
Experian North America has once again been recognized for its inclusive work environment and corporate culture by The Orange County Register. This marks the 11th straight year that Experian has been named to the list of Top Workplaces. The publication annually surveys employees at hundreds of local businesses to evaluate their respective companies on a variety of criteria. According to the OC Register, we earned the accolade based on a positive company culture and listening to our team. This was highlighted by employees’ response to our collaborative and engaging work environment — one that enables every team member to clearly understand their own personal contribution to the company's mission. By welcoming a wide range of ideas and opinions, we’ve been able to create a favorable environment for employee achievement while continuing to develop new and better ways to serve our clients and benefit consumers. This latest award builds on other recognitions the company has received, including being recognized on Fortune’s list of the “100 Best Companies to Work For.” Great Places to Work, a global authority on workplace culture, has listed Experian as one of the “Best Workplaces for Parents™” and one of the “Best Workplaces for Millennials™” “While business strategy is core to our growth and success, the only way that strategy gets executed is to build a culture that makes workers want to stick around and give their best each day,” said Jennifer Schulz, Experian North America CEO. “I am proud that we are recognized for driving an award-winning culture, while staying true to our growth strategy.”
By the time Vikki Nunnery decided to join the U.S. Army, she was almost finished with her nursing degree. It was her senior year, on the cusp of achieving her Bachelor of Science. A professor piqued her interest in the military. “One of my instructors was an LPN. She deployed and did a presentation about being a nurse in the army. I came in (to the Army) as a registered nurse (RN) and am now a nurse practitioner,” Nunnery said. Now Lieutenant Colonel Nunnery, DNP, is married to a fellow military member, has two children and has been on active duty for 17 years. Between student loans and credit cards, she also accumulated a lot of debt. “We never talked about (money) at home. My family never talked about managing money,” Nunnery said. “Being married with kids, I’m trying to be more financially responsible for the future.” Experian and Operation HOPE are helping Nunnery do just that. She is a client of the expansion of its partnership, which offers new, no-cost dedicated resources specifically for active duty members, veterans and military families across the country. The program provides financial coaching and wellness, credit education and financial disaster preparedness. The unique circumstances of the military community impact their finances more than the general population. A survey shows servicemembers and their spouses have more difficulty paying some monthly bills and finding economic assistance because of overseas deployments and frequent moves, combined with rising inflation. “(This work) is personal. I’ve been working around military communities for over 10 years. I know the challenges,” said Jessica Hamel, financial wellbeing coach for Operation HOPE Inside Experian program. Hamel is a Gold Star sister and military spouse. Her husband’s divorce and her brother’s passing had negative financial impacts on their respective families. “Often with some of our younger soldiers, younger service members, they haven’t had life experience in terms of needing to budget. We have members of the military right now right out of high school and there’s not a lot of experience managing their own money. They’re quickly thrust into a place where they don’t have a support system to do that,” Hamel said. “What we see at some major bases is a lot of predatory financial institutions – payday lenders, title max loans, pawn shops, buy-here-pay-here dealerships.” "We have members of the military right now right out of high school and there’s not a lot of experience managing their own money. They’re quickly thrust into a place where they don’t have a support system to do that." Without a foundation of money management know-how, as service members move up in rank and earn more money, their habits can follow. Hamel stressed the importance of helping clients establish a foundation of knowledge and provide tools to help them address specific financial situations and their future. “Clients know they need to do something different than the way they grew up, but perhaps they grew up in generational poverty and they’re using the military to secure a job immediately, get job experience or support. They can make a great living in the military,” she said. “They don’t know what they don’t know, but they know they don’t have all the right information.” With Hamel’s guidance, Nunnery has set up a budget and developed habits that have led to increased savings, saving for a house, and a bump in credit scores. Hamel is also exploring whether Nunnery qualifies for public school loan forgiveness. The couple is planning to pass on these lessons to their kids, starting with opening their own checking accounts, and teaching them how to save, budget, and the importance of credit scores. “Without Jessica, we’d still be living paycheck to paycheck. I wasn’t paying attention to my accounts. I was just spending and spending,” Nunnery said. “Little things like a budget, where our money is going – she really helps us focus on these things. That’s really good support.” “We have so many people who haven’t learned about credit and then get blamed for a game they never got the rules to,” Hamel said. “I’m honored to be the coach for this program.” For more information about financial coaching and resources for servicemembers, military family or veterans, contact Jessica Hamel at Jessica.hamel@operationhope.org.
Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we've made some great progress, but there's so much more we can do and it's going to take the collective effort of all of us to continue to move the needle. That's why we're gearing up to celebrate International Women's Day (IWD). It's a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what's going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women's participation in the labor market, Experian's commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.
In this article…
Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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