Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.

- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
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At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.

We’re very proud to have been awarded a top 75 score in the third edition of Europe’s Climate Leaders, which is compiled by The Financial Times in partnership with Statista, in recognition of our success in reducing our carbon emissions and our commitment to tackling climate change. The awards provide each company listed with a score based on their performance in cutting, and reporting transparently on, greenhouse gas emissions, as well as collaboration with environmental reporting group CDP and the Science Based Targets initiative. Our score acknowledges Experian’s ongoing commitment to reducing our environmental footprint, as we work towards our target of becoming carbon neutral in our own operations by 2030. In 2022 we continued our reduction in Scope 1 and 2 emissions and achieved a 44% reduction since 2019, as we work towards our science-based target to achieve a 50% reduction by 2030. We’re also continuing to engage with our suppliers in order to reduce the level of our scope 3 emissions through the footprint of the products and services we buy. We want to further our ambition and we are currently developing our Net Zero Transition Plan, to decarbonise our operations even further.

Experian research shows more than a quarter of Black and Hispanic consumers are invisible to the credit market, compared to 16% of Asian and White consumers. This is a significant gap that all of us can improve. At our North American headquarters, a group of young scholars took the lead on finding solutions. Four teams representing Historically Black Colleges and Universities (HBCUs) visited our campus and shared their creativity and personal stories with us in the finale of the inaugural #IYKYK Hackathon. The Hackathon was the culmination of a six-month Center for Financial Advancement® Credit Academy, created in partnership with HomeFree-USA. Through live sessions with Experian credit education experts and self-paced content, more than 250 scholars from 14 HBCUs learned about credit, financial tools, and how to build generational wealth through steps like homeownership. The teams from Alabama State University, Fisk University, Morgan State University and Shaw University made it to the finals and presented their ideas for the next best credit education program for their peers. Left to right, top to bottom: Fisk University, Morgan State University, Shaw University and Alabama State University In addition to their presentations, what was also impressive was the inclusivity in participation. Just at the finals alone, these student leaders represented six countries, eight different languages, the LGBTQ+ community, different faiths, and more. The “Credit Stingers” from Alabama State University took home the prize, a $40,000 scholarship for their idea of a gamified app called “Credit Rush.” In order to overcome obstacles, students watch a video or take a quiz about credit in order to advance to higher levels. Other features of “Credit Rush” include the “Hive,” a library of credit education materials, chat, daily calendar functions and more. The “Credit Stingers” from Alabama State University took home the prize, a $40,000 scholarship for their idea of a gamified app called “Credit Rush.” Many of the student leaders are already putting what they’ve learned into practice. They shared how they’ve been able to rent their own apartments for the first time, help their recently immigrated family members establish their credit identities, and make decisions that will help them eventually buy a home. They showed immense passion. They are committed to being knowledge ambassadors, sharing information about credit with their classmates, families and friends, making their communities the true winners of this program.

Our people play a vital role in innovating new ways to better serve our customers, developing new technologies that advance inclusion and financial growth for consumers while helping other team members along the way. Our purpose-driven culture is clearly changing the game. Recognized by Fortune as one of America’s Most Innovative Companies, we’re pioneering innovations to help consumers navigate the complicated road to financial freedom. First, there’s Experian Boost™, our innovative product that allows people to improve credit scores by adding payment records to their profiles of previously untracked expenses such as utilities, mobile phone payments and streaming services. And now we’ve created a way to get rent payment histories into credit reports as well. We also changed the game with our new Experian Go™ product that enables those with no credit history to create a credit report. This program opens the front door to the financial ecosystem for millions of consumers by helping them establish their financial identity and move from credit invisible to scoreable. These products are just a few examples of how our company culture embraces change and enables us to innovate. We focus on problems that need to be solved and put the energy and resources behind developing solutions that solve them. And the industry recognition continues, which represents a validation of the culture of innovation we’ve built, with feedback coming from our employees, customers, and other industry experts. Other wins include: The 2023 BIG Innovation Awards that recognized the company for delivering innovative products, such as Experian Go™, that help consumers thrive financially Experian Boost™ was selected for Fast Company’s 2022 World Changing Ideas Awards. We were named a Great Place to Work’s Best Workplaces for Parents in 2022 and Top 30 Employer for Working Families in 2022. These are merely steps in our journey. Stay tuned for what’s next.
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Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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