Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.

- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
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At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.

Experian is a company built on purpose. Every day we help people make the most of their data to improve their financial lives. This is what drives us and you can read more about our progress in our inaugural Improving Financial Health report. It is our social mission to improve financial inclusion, because fair and affordable access to credit enhances opportunities in life. While we are proud of our achievements this year, we know there is more to do. Over a third of the global adult population still lack access to basic financial services, while one billion people don’t have official proof of identity. 1.7 billion people are also completely ‘unbanked’ and risk being overlooked by the entire global financial services system. And this problem exists everywhere. More than 63 million people in Brazil have unmanageable debts that are affecting their credit rating. Whereas in the US, 28 million consumers are ‘credit invisible’ and an additional 21 million consumers have “unscorable” credit files, meaning they have what’s considered a thin credit file or limited credit history. Much of this comes down to provision of appropriate education and knowledge around good financial management, alongside the tools and products that can empower people in gaining access to fair, affordable credit. Through our community investment programme, we have provided vital support to communities, which was reflected by our colleagues volunteering nearly 25,000 hours of their time over the last year. This is in addition to an investment of US$15.9m in programmes that support our communities, including enhancing financial literacy with partners in Brazil, the USA and the UK & Ireland. Examples here include financial literacy support for microentrepreneurs through Sebrae in Brazil, Words That Count with the National Literacy Trust and Number Confidence Week with National Numeracy in the UK, alongside partnerships in the USA with the National Urban League, Operation Hope and Saver Life which aim to empower Black Americans through financial education. In addition, our social innovation products reached over 21 million people this year, offering innovative ways to verify identity and to strengthen credit profiles. It is our aim to help everyone have fair access to finance, no one should miss out on the opportunities which can transform lives. As the current inflationary environment adds extra pressure on households around the world, we recognise the significance of the role we can play to help ensure people can get through this period of financial pressure. Our new report outlines the progress we have made and restates our commitment to helping everyone improve their financial health in the future. Please read more in the Improving Financial Health Report.

We are delighted to celebrate Pride Month this June, and to mark the progress we are making to support our LGBTQ+ colleagues and communities around the world. A few of our milestones this year include: The addition of trans-inclusive healthcare to our UK and U.S. employee benefit packages. Receiving a Silver Award from Stonewall for our commitment to inclusion of LGBTQ people in the workplace. The continued use of our partnerships with Mermaids, Switchboard and Terrence Higgins Trust (THT) to provide resources, offer workshops and support campaigns that raise awareness of the discrimination faced by the community worldwide. Becoming a signatory of the Brazil Corporate Forum for LGBTQA+ companies. Participating in the first diverse talent recruitment fair organised by the Colombian LGBT Chamber of Commerce. Achieving a 100% rating on the Corporate Equality Index from the Human Rights Campaign Foundation in the U.S., and being designated a Best Place to Work for LGBTQ Equality for the fourth consecutive year. Providing a process to assist trans and non-binary consumers with name changes to their Experian credit reports. Throughout the month, employee groups across our regions are hosting events that support our LGBTQ+ employees in their careers, that educate and inform allyship inside our business, and which help accelerate our ambition of delivering tools and services that create better financial health in the community. And yet, while we celebrate, we recognise that the LGBTQ+ community still faces many forms of discrimination around the world. We will continue to look for opportunities to support our Experian colleagues and customers who identify as part of the LGBTQ+ community, and to listen to those with lived experiences, so that we can better understand the role we can play in creating a better tomorrow and a stronger organisation – for everyone.

Two of Experian’s core values – innovation and financial inclusion – are on full display with Experian Boost™ being selected for Fast Company’s 2022 World Changing Ideas Awards, which celebrates the “broadest ideas … that have the potential to affect true systems change.” Experian Boost is a first-of-its-kind service designed to help consumers improve their credit profile and thrive financially. Nearly 9 million people have connected the service to report their on-time utility, telecom, and video streaming service payments. The service tackles inequity and exclusion from the credit economy by enabling consumers to add positive payment history that reinforces their personal financial reliability directly into their Experian credit file, which can potentially boost their credit score instantly. At Experian, we continually focus on expanding credit to underserved communities. Most recently we introduced Experian Go™, a brand-new program that can potentially help the nearly 50 million people in the United States who have a nonexistent or limited credit history. This Fast Company recognition also reflects our purpose and innovative culture focused on creating products and solutions that help consumers thrive, including Experian Boost in the UK and Serasa’s Score Turbo in Brazil. Every day at Experian we are investing in new technologies, talented employees, and innovation to help consumers and our clients maximize every opportunity we have to offer.
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Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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