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by Krishna.Nelluri@experian.com 4 min read March 17, 2026

Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance

We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.

We are changing that.

Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.

Reimagining Insurance Shopping Through Conversation

One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.

Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.

Now the experience can begin with a simple question inside ChatGPT.

Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.

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  • Reimagining Insurance Shopping Through Conversation
  • Powered by Experian’s Innovation Engine
  • Just the Beginning

Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission

QA Marketing Technologists
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At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.

We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.

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Outlining Experian’s Commitment to Financial Health

Experian is a company built on purpose. Every day we help people make the most of their data to improve their financial lives. This is what drives us and you can read more about our progress in our inaugural Improving Financial Health report. It is our social mission to improve financial inclusion, because fair and affordable access to credit enhances opportunities in life. While we are proud of our achievements this year, we know there is more to do. Over a third of the global adult population still lack access to basic financial services, while one billion people don’t have official proof of identity. 1.7 billion people are also completely ‘unbanked’ and risk being overlooked by the entire global financial services system. And this problem exists everywhere. More than 63 million people in Brazil have unmanageable debts that are affecting their credit rating. Whereas in the US, 28 million consumers are ‘credit invisible’ and an additional 21 million consumers have “unscorable” credit files, meaning they have what’s considered a thin credit file or limited credit history. Much of this comes down to provision of appropriate education and knowledge around good financial management, alongside the tools and products that can empower people in gaining access to fair, affordable credit. Through our community investment programme, we have provided vital support to communities, which was reflected by our colleagues volunteering nearly 25,000 hours of their time over the last year. This is in addition to an investment of US$15.9m in programmes that support our communities, including enhancing financial literacy with partners in Brazil, the USA and the UK & Ireland. Examples here include financial literacy support for microentrepreneurs through Sebrae in Brazil, Words That Count with the National Literacy Trust and Number Confidence Week with National Numeracy in the UK, alongside partnerships in the USA with the National Urban League, Operation Hope and Saver Life which aim to empower Black Americans through financial education. In addition, our social innovation products reached over 21 million people this year, offering innovative ways to verify identity and to strengthen credit profiles. It is our aim to help everyone have fair access to finance, no one should miss out on the opportunities which can transform lives. As the current inflationary environment adds extra pressure on households around the world, we recognise the significance of the role we can play to help ensure people can get through this period of financial pressure. Our new report outlines the progress we have made and restates our commitment to helping everyone improve their financial health in the future. Please read more in the Improving Financial Health Report.    

Published: Jun 10, 2022 by Lloyd Pitchford

Experian Celebrates Pride Month Around the Globe

We are delighted to celebrate Pride Month this June, and to mark the progress we are making to support our LGBTQ+ colleagues and communities around the world. A few of our milestones this year include: The addition of trans-inclusive healthcare to our UK and U.S. employee benefit packages. Receiving a Silver Award from Stonewall for our commitment to inclusion of LGBTQ people in the workplace. The continued use of our partnerships with Mermaids, Switchboard and Terrence Higgins Trust (THT) to provide resources, offer workshops and support campaigns that raise awareness of the discrimination faced by the community worldwide. Becoming a signatory of the Brazil Corporate Forum for LGBTQA+ companies. Participating in the first diverse talent recruitment fair organised by the Colombian LGBT Chamber of Commerce. Achieving a 100% rating on the Corporate Equality Index from the Human Rights Campaign Foundation in the U.S., and being designated a Best Place to Work for LGBTQ Equality for the fourth consecutive year. Providing a process to assist trans and non-binary consumers with name changes to their Experian credit reports. Throughout the month, employee groups across our regions are hosting events that support our LGBTQ+ employees in their careers, that educate and inform allyship inside our business, and which help accelerate our ambition of delivering tools and services that create better financial health in the community. And yet, while we celebrate, we recognise that the LGBTQ+ community still faces many forms of discrimination around the world. We will continue to look for opportunities to support our Experian colleagues and customers who identify as part of the LGBTQ+ community, and to listen to those with lived experiences, so that we can better understand the role we can play in creating a better tomorrow and a stronger organisation – for everyone.

Published: Jun 09, 2022 by Jose Luiz Rossi

Experian Boost Makes Fast Company’s List of 2022 World Changing Ideas

Two of Experian’s core values – innovation and financial inclusion – are on full display with Experian Boost™ being selected for Fast Company’s 2022 World Changing Ideas Awards, which celebrates the “broadest ideas … that have the potential to affect true systems change.” Experian Boost is a first-of-its-kind service designed to help consumers improve their credit profile and thrive financially. Nearly 9 million people have connected the service to report their on-time utility, telecom, and video streaming service payments. The service tackles inequity and exclusion from the credit economy by enabling consumers to add positive payment history that reinforces their personal financial reliability directly into their Experian credit file, which can potentially boost their credit score instantly. At Experian, we continually focus on expanding credit to underserved communities. Most recently we introduced Experian Go™, a brand-new program that can potentially help the nearly 50 million people in the United States who have a nonexistent or limited credit history. This Fast Company recognition also reflects our purpose and innovative culture focused on creating products and solutions that help consumers thrive, including Experian Boost in the UK and Serasa’s Score Turbo in Brazil. Every day at Experian we are investing in new technologies, talented employees, and innovation to help consumers and our clients maximize every opportunity we have to offer.

Published: May 05, 2022 by Editor

Experian Gets Ready to Celebrate International Women’s Day Around the World

Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we've made some great progress, but there's so much more we can do and it's going to take the collective effort of all of us to continue to move the needle. That's why we're gearing up to celebrate International Women's Day (IWD). It's a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what's going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women's participation in the labor market, Experian's commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.

Published: Mar 05, 2018 by

How Experian Helps to Connect with Companies all Over the World #ExperianStories

I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test.   My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future.   Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years.   We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly.   It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd. 

Published: Oct 08, 2017 by

Bringing Solar Panel Lights to a Remote Village in Malaysia #ExperianStories

In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands.   Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.

Published: May 21, 2017 by

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Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.

As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”

At Experian, we remain dedicated to making that a reality.

Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports:  English  |  Portuguese  |  Spanish

 
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