Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.
- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
QA Marketing Technologists
At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.
With consumers relying more heavily on the digital economy for online shopping, mobile banking, streaming content and other activities, businesses are challenged with recognizing each individual across different devices and channels. The challenge lies with the virtually endless number of touchpoints, attributes and values that can be associated with one’s identity, which is comprised of vast amounts of online and offline, dynamic, multidimensional data. As identities have become more complex, and with the definition of identity constantly evolving, the challenge is now even more pressing. Businesses are applying sophisticated analytics to more accurately identify individuals and create a positive, cohesive customer experience, but it’s critical that they remember: for each consumer – their data and identity are personal. To help companies address consumer recognition, Experian recently unveiled Experian Identity, an integrated approach that incorporates the full breadth of the company’s authoritative data, analytics and technology solutions to help businesses across any industry better connect with their consumers in more personalized, meaningful and secure ways. Experian Identity addresses the need that businesses have to respond to the rapidly evolving identity market with interconnected, scalable technology, products and services that optimize the consumer experience. Building Consumer Trust The key to success for businesses is building consumer trust through the effective use of identity. And that starts with securely managing customer data, while ensuring privacy and regulatory compliance. As a person’s identity evolves over time through major life events, such as opening a first credit card, getting a student loan, buying a car or house, receiving hospital care, or securing a line of credit, businesses must adopt a “customer first” mindset that reinforces their brand and delivers a tailored customer experience. That experience is further strengthened when a business incorporates identity-driven decision-making into every brand touchpoint. By providing a seamless and secure experience, businesses can help consumers prevent fraud and mitigate risk (to themselves and their customers), and build a more holistic view of each individual or small business so they can respond with timely, relevant and fair offers that better address their consumers’ needs.The resulting customer journey becomes demonstrably personalized, responsive, and valued. Constant Innovation Required Identity data sets are constantly growing with inputs from new interactions. Many future sources of data have yet to be even conceived or developed. Staying ahead of the identity market curve is vital, and it requires building and continually evolving an enterprise-scale identity solution that interconnects with your own unique data and systems to create attribute-rich profiles of your customers that work across any identity application. That’s Experian Identity. For more information on how Experian Identity helps optimize identity solutions, visit www.experian.com/identity-solutions and click this link to download the Making Identities Personal white paper.
Last year, while still in the grip of the effects of the pandemic, Experian North America continued to reinforce our core purpose and People First approach through creating a workplace culture of belonging, employee wellness and personal and professional growth. It’s especially rewarding that this commitment, along with our financial planning and consumer education resources, were highlighted in this year’s Fortune 100 Best Companies to Work For award recognition. For the third year in a row, Experian North America was named to the prestigious national list that honors the “100 Best companies that adapted to massive changes in the workplace by prioritizing employee well-being, inclusion, purpose, listening and care wherever their employees are.” To determine this year’s 100 Best list, Great Place to Work®, America’s largest ongoing annual workforce study, surveyed more than 870,000 employees and gathered data from companies representing more than 6.1 million employees. The survey enables employees to share confidential feedback about their organization’s culture and the employee experience. Great Place to Work cited that “Experian has expanded benefits to include fertility, surrogacy, and adoption coverage and enhanced its higher education financial planning resources. It’s also tackling workplace equity from the very start of the hiring process with an in-house tool called Lingo that identifies gender-biased language in job descriptions.” In addition, “Experian began to hold conferences for employees to discuss their personal struggles during the pandemic. Since then, the company has continued to improve wellness initiatives, while staying committed to flexibility around employee schedules.” “At Experian we’re especially proud of our purpose-driven culture, where all our people play a role in making a positive impact in the day-to-day lives of the consumers, clients and communities we serve. This includes taking care of each other, celebrating our individual differences, and delivering on our purpose to create a better tomorrow for people everywhere,” said Jennifer Schulz, Chief Executive Officer of Experian North America. “This recognition from Fortune reflects the very best Experian offers to all those we help, and I couldn’t be prouder of our people and the work we’re doing.” At Experian, we believe bringing together unique experiences, diverse backgrounds and individual differences creates a dynamic, innovative and inspiring workplace — one reflective of the clients and communities we serve around the globe. This is why it’s such an honor to be recognized alongside other outstanding brands on the Best 100 list that prioritize their employees. This recognition continues the momentum we’ve built in recent months with other industry accolades and awards. In February, Experian North America was named a “Best Place to Work for LGBTQ Equality” for the fourth year in a row in the Human Rights Campaign Foundation’s Corporate Equality Index 2022, receiving a perfect score in the foundation’s evaluation. Last year, Experian North America was named to the Fortune Best Workplaces for Women™ 2021 among large organizations and 100 Best Large Workplaces for Millennials. In addition, we were ranked the #1 Top Workplace in 2021 by the Orange County Register for the second consecutive year.
Simplifying healthcare for all – that seems like a tall task to accomplish considering the last two years. What we once considered simple activities in our daily lives, such as going to the store to buy groceries or getting children to school, was upended by a global pandemic. Factor in the massive changes in healthcare operations, and it is clear the system needs to continue to evolve. It also cements my belief that Experian Health’s mission is even more relevant and achievable today than it was pre-COVID 19. In fact, this aspiration of simplifying healthcare for all is top of mind for me and Experian as we go into HIMSS22, the premier healthcare conference being held in Orlando this week. The healthcare industry has undergone massive changes since the fateful announcements in early 2020. While adapting to the pandemic was a huge undertaking for many organizations at the onset, those who opted to embrace change saw the payoff as they simplified administrative tasks and created efficiencies for both providers and patients. We saw organizations eagerly adopt technology and tools to take paperwork digital, streamlining the patient intake process and improving the accuracy of the data received. Instead of phone calls, patients and providers scheduled appointments and communicated online through secure portals saving time and manpower. The use of telehealth appointments allowed providers to see more patients and do so safely. Who would not want the simplicity of carving out just a few minutes from the comfort of one’s home for a non-urgent appointment? We are proud to have been a part of this evolution helping healthcare organizations pivot in the face of such a daunting predicament. For example, through our digital front door solutions, patients were able to schedule and pre-register for appointments online avoiding extra time spent in waiting rooms. We verified hundreds of thousands of identities quickly as Americans lined up for COVID-19 testing and vaccines. Our mobile payments system served to make the financial aspects of care easier to fulfill. Providers turned to us to help recoup costs from the government and insurers for COVID-19 care with our insurance discovery solution. Experian will not stop here, and we will continue to innovate high-tech, data-driven approaches to simplify healthcare for all; I hope the industry doesn’t stop either in tackling tough operational challenges using the power of technology and data. With this in mind, I look forward to hearing about the lessons learned by the industry as well as future innovations from the participants at HIMSS22. It’s the “can’t-miss healthcare conference of the year,” and we are pleased to be a sponsor and exhibitor once again. For those attending, visit us at Booth #3059. Taking the conference playbook of a hybrid approach with both digital and in-person participation, the healthcare industry should follow suit. Let’s certainly keep valuable in-person mechanisms in place, but not forget about the last two years and the incredible progress made that moved the industry forward. At Experian, we strive to help clients operate more quickly, smoothly and efficiently across the healthcare journey. With a new mindset in the industry and the tools available to act on change from providers like Experian, simplifying healthcare for all is not just a mission but an outcome we must achieve. Tom Cox is President of Experian Health.
Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we've made some great progress, but there's so much more we can do and it's going to take the collective effort of all of us to continue to move the needle. That's why we're gearing up to celebrate International Women's Day (IWD). It's a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what's going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women's participation in the labor market, Experian's commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.
In this article…
Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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