Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.

- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
QA Marketing Technologists

At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.

At Experian we pride ourselves on having a great People First culture, it’s something we are all proud of and want to protect. We do this through a dynamic, positive and inclusive working environment for all employees, with the tools and support they need to grow and develop. With that in mind, we are hosting our first ever Careers week for our employees around the world. During Careers week, 70 sessions are taking place across different time zones, with a mix of inspiring speakers, bitesize learning events and insights into new career resources and tools coming in 2022 supporting the ongoing development and learning of our people The theme for this year’s Careers week is ‘Be World Ready’. Put simply this means: Being Aware – having a good understanding about what is happening to jobs and careers in the marketplace Being Relevant – keeping your skills and experiences fresh and meaningful Being Marketable – making sure you stand out from the crowd Our employees will get the chance to hear from internal and external speakers, including experts in their fields sharing the latest thinking on career development and learning. Leaders from Experian, Google, AWS, Microsoft and many others are part of this exciting event. The whole week has been designed to give people the space to learn and reach their highest potential. To find out more about careers at Experian, visit our global careers page.

Advocating for equality isn’t just my job, it’s a personal passion of mine. In my hometown, I’ve served as part of the organizing committee that planned Chicago’s Gay Black Pride. Working with a company that has values similar to my life’s work is an honor. That’s one of the reasons why I’m excited to share that for the fourth year in a row, Experian has been named a “Best Place to Work for LGBTQ Equality" from the Human Rights Campaign Foundation. Attaining a 100% rating from the Human Rights Campaign Foundation’s Corporate Equality Index is reflective of the work we’re doing to end discrimination against LGBTQ+ people and bring about fairness and equality for all. Our PRIDE employee resource group organizes programs year-round that raise awareness of issues including transgender rights, encouraging intersectionality with our other employee resource groups, and leading partnerships with organizations such as the Trevor Project and Out and Equal. It’s critical that these efforts within our organization extend to how we serve our communities externally. As an example, yesterday, we shared the process we now offer to help transgender and non-binary consumers update their name on their Experian credit report without impacting their credit history. Earning a perfect score by the nation’s largest LGBTQ+ civil rights organization is a tribute to our coworkers and company leadership, and continues to serve as an inspiration to follow our mission. This year, we will continue our efforts as we focus on credit education and awareness for those who are credit invisible within the LGBTQ+ community. Fostering and nurturing a culture of inclusion is part of our greater purpose. We are proud the HRC has recognized our work so far, and we look forward to what’s to come. For more information about Experian’s commitment to equity and diversity, visit experian.com/diversity

As a leading information services company, some of our chief priorities include protecting and ensuring the accuracy of consumer information. The integrity of our data is critical and aligns with our efforts to advocate for financial inclusion for everyone. Data accuracy is particularly relevant for the transgender and non-binary community with regard to name changes. It’s important to note that information about gender/sex, age, race, ethnicity, religion or sexual orientation is not included in credit reports or scores. However, when someone transitions, and changes their name, their credit and financial history may still be tied to their birth name, which is also referred to as their “deadname.” This can unintentionally “out” the consumer or force them to establish a new credit history. At Experian, we have a process through which those who identify as transgender and non-binary can provide legal documentation to prove their identity without the negative emotional and financial impact. You can learn more about this process here. When you affirm your identity and update your name, Experian will also suppress your deadname so it does not appear on your Experian credit report. Taking these steps only changes your name on your Experian credit reports, and you may need to inquire about the process with other credit bureaus. Fair access to credit tools is part of our mission, as is providing these services with dignity and respect. At Experian, this is our purpose, advocating for all communities and people. This is financial inclusion.
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Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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