Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.
- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
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At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.
In 2021, Experian announced that United for Financial Health programme would be launching in two EMEA markets – Italy and South Africa. Today we are pleased to bring you more news of our plans in South Africa. Our partnership with the National Small Business Chamber is focused on supporting Small and Medium-sized Enterprises (SMEs) to improve their financial fitness. As a result of the pandemic, many small businesses are under enormous strain in the current environment. As the backbone of the South African economy, any challenges faced among these enterprises may have far-reaching implications on the number of unemployed people. Our campaign with the NSBC aims to support SMEs to stay in business and become more resilient to economic disruptions as they continue to be a driving force of inclusive economic growth and job creation in the country. Many SMEs are harming their chances of gaining access to credit, getting better deals from suppliers, and securing additional funding to help grow their business due to a lack of awareness and understanding of their business credit profile. Working alongside the NSBC, we aim to educate, encourage and assist SMEs to become creditworthy. The programme aims to provide tangible ways to help improve financial health, help SMEs overcome the financial difficulties that have resulted from the effects of the pandemic and kick-start people on the road to recovery. Mike Anderson, the CEO of our partners the NSBC, said: “We are extremely excited to launch a ‘How to become financially fit’ campaign in partnership with Experian South Africa, one of the leading credit bureaus, where we can equip SMEs with key tips and strategies to assist them in understanding their financial and credit health. The aim is to empower them to understand the impact of both their personal and business credit profiles on their business’s reputation and ultimately their ability to access the funding required to maintain and grow their businesses.” As part of this financial education drive, we’ll support a series of webinars hosted by the NSBC, with topics ranging from how to improve both your personal and business credit profiles, managing your cash flow, understanding what credit providers are looking for as well as protecting your own business from credit risk. The webinars are open to all NSBC members and will kick off on 28 January 2022 and run until the end of March. For more information on the ‘How to get financially fit’ NSBC campaign in partnership with Experian South Africa visit www.nsbc.africa.
For the past several years, we’ve been on a journey to improve financial access for millions of people around the world. We’ve made it our job to help consumers get the best financial outcomes. This focus on consumers defines us and informs everything we do. In 2019, we reshaped how consumers access credit with Experian Boost™. Since then, nearly 9 million consumers have connected to the product. While we are proud of what we have and continue to accomplish with Experian Boost, we know there is more to be done to ensure more consumers can access fair and affordable credit. Improving outcomes for underserved consumers When credit is used responsibly, it can create new opportunities from getting a college degree, buying a car or home and starting or expanding a business. These are milestones that help people establish careers, build wealth and ultimately achieve greater financial freedom. Yet, there are millions of consumers who are unable to participate in the mainstream financial ecosystem today because they don’t have a financial identity. In fact, our recent research shows there are at least 28 million credit invisibles in the U.S. with an additional 21 million consumers who are unscoreable by the credit score models most used by lenders today. Without an established credit history, these consumers struggle to qualify for everything from an auto loan to a mortgage and even an apartment or employment. This problem more frequently impacts communities of color with 28 percent of all Black and 26 percent of all Hispanic consumers currently unscoreable or credit invisible. Increasing financial inclusion depends on creating opportunities for underrepresented consumers to succeed. And this starts with ensuring all consumers have a financial identity. Bringing financial power to all with Experian Go The challenge is many consumers who are not in the credit ecosystem today are unsure where to start. Today, we reached a pivotal and exciting milestone in our commitment to consumers with the launch of Experian Go™. This new program opens the front door to the financial ecosystem for millions of consumers by helping them establish their financial identity and move from credit invisible to scoreable. Within minutes, credit invisibles can have an authenticated Experian credit report, tradelines and a credit history by using Experian Boost™[1], and instant access to financial offers through Experian Go. In fact, early analysis shows 91 percent of consumers with no credit history who connect to Experian Boost, a free feature that allows users to contribute their on-time cell phone, video streaming service, internet, and utility payments directly to their Experian credit report, can become scoreable in minutes with an average starting near-prime FICO® Score of 665[2]. Throughout the experience, we’ll provide ongoing credit education and access to tools like Experian Boost™ to make it easy for consumers to learn how to use and responsibly grow their credit histories. Until now, our industry has struggled to verify the identity of credit invisibles. Over the last several years, we’ve introduced new identity verification technologies to our toolbox. With Experian Go, we’re leveraging these technologies to verify a credit invisible’s identity and get them in the front door to start building credit. No other credit bureau or organization is doing this today. During our pilot, we helped more than 15,000 consumers establish their credit history. This is a great start. Now that Experian Go has launched, I look forward to helping millions more consumers get the credit they deserve. To learn more about Experian Go, visit www.experian.com/go. [1] Results may vary. Some may not see improved scores or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost. [2] Experian analysis based on an anonymized and statistically relevant sample of consumer credit reports with only Experian Boost tradelines included and FICO® Scores. December 2021.
I’m delighted to announce that Experian has been named as a Top Employer across five countries. Our teams in the UK, Germany, Brazil, Singapore and Australia were all recognised in the 2022 awards which is a fantastic achievement. At Experian we pride ourselves on having a great People First culture, it’s something we are all proud of and want to protect. We do this by supporting a dynamic, positive and inclusive working environment for our employees wherever they are in the world. Our people are passionate about the work that we do, using data, analytics and technology to help transform lives and create a better tomorrow for people and organisations. We see our people live that purpose everyday in their work and it is wonderful to see that pride, about the role we play – supporting clients, consumers economies and society – getting recognised once again.
Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we've made some great progress, but there's so much more we can do and it's going to take the collective effort of all of us to continue to move the needle. That's why we're gearing up to celebrate International Women's Day (IWD). It's a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what's going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women's participation in the labor market, Experian's commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.
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Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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