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by Krishna.Nelluri@experian.com 4 min read March 17, 2026

Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance

We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.

We are changing that.

Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.

Reimagining Insurance Shopping Through Conversation

One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.

Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.

Now the experience can begin with a simple question inside ChatGPT.

Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.

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  • Reimagining Insurance Shopping Through Conversation
  • Powered by Experian’s Innovation Engine
  • Just the Beginning

Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission

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At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.

We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.

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Creating a Better Tomorrow: Experian Goes All-In On Social Innovation

The United Nations identifies removing poverty as one of its 17 Sustainable Development Goals. There’s a reason it’s number one on their list: Access to affordable financial services opens the door to opportunities for people to transform their lives – from homes and healthcare to education and entrepreneurship.. At Experian, our focus is on increasing access to financial services, improving financial literacy and building consumer confidence; we help people take control of their financial health. We are using the power of data innovation to transform lives and help businesses grow, improving financial health for people around the world. We created a dedicated Social Innovation Programme to fund, build and recognize products that will have a positive impact on the financial health of consumers. Between 2013 and April 2021 we have invested over US$8m across 29 product ideas. Eighteen of those products have launched, reaching 61 million people, many of whom are from financially vulnerable backgrounds. In June, we opened applications for our latest round of annual Social Innovation funding and asked teams to come up with new innovative products that positively impact the financial health of our consumers and use data for good. Of these, seven projects were shortlisted and presented to our Social Innovation Committee, which I am privileged enough to chair. It was a tough decision, but we chose three truly diverse projects to receive this year’s Social Innovation funding and we are really excited about what they could achieve. These projects will give millions of people in India access to a more positive loan decision, allow citizens in the UK to manage their vulnerability data across multiple organisations, and help farmers in Brazil to access the credit they need to keep their businesses going. Between them, these three projects alone have the potential to reach over 85 million people in the next five years, which is a truly exciting prospect. We are proud to celebrate our culture of purpose-led innovation. Our social innovation products have reached 61 million people since 2013 and we aim to reach 100 million by 2025. Read more about how we are helping to create a better tomorrow.    

Published: Dec 07, 2021 by Editor

Experian Observes International Day of Persons with Disabilities

This year is the first time we are observing International Day of Persons with Disabilities (IDPD), but Experian has been working to support those who identify as part of this community long before now. I share the story of my colleague, software engineer Andy Willard. While Andy has been with Experian for 25 years, he didn’t share his deteriorating eyesight condition with managers at first. “Truthfully, I didn’t ask for a lot. I had the position and I don’t want to rock the boat or put a spotlight on myself. But in 2000, I stopped driving and rode the bus to work a lot. That would take an hour and a half each way. I finally went to my manger and requested telecommuting days, and at the time no one was getting those,” Andy said. His managers immediately agreed and he works 100 percent remotely, long before the pandemic. Experian provided tools like larger monitors and accessibility software to assist with on-screen reading. He appreciates the technology and the time the company allows him for classes to learn about new ways to adjust to working with his visual impairment. But, there can still be some challenges, like when a company-wide software update doesn’t automatically reconnect his system with the screen reader or screen magnifying tools. We know we still have work to do. Being named a Best Place to Work for Disability Inclusion earlier this year let us know we’re on the right track; and we’re excited to continue developing our partnerships with Disability:IN and the National Disability Institute, for which our Chief Diversity, Equity and Inclusion Officer Wil Lewis is a board member of both. As the co-executive sponsor of the ASPIRE employee resource group, which focuses on mental health, caregiving and disabilities, we want our coworkers to know they are supported and we will do all we can to ensure they continue to grow and develop their careers, as Andy did. His first job at Experian was as an analyst, then moved on to software development and then into a software engineering role. I’m proud of the work we are doing at Experian. We’ve made great strides forward to support an inclusive work environment for everyone, and there’s more to be done. I encourage my coworkers to share their stories as Andy did so we know where we should focus our efforts and support our colleagues in making Experian an employer of choice for people who live with disabilities.

Published: Dec 03, 2021 by Laura Mundy

Harnessing the power of data in the Midlands

Last week, Experian’s Nottingham office hosted the National Data Strategy Forum as it kicked off its series of regional events showcasing the power of data. The day brought together a wide range of stakeholders, including National Numeracy, the National Literacy Trust and the University of Nottingham, alongside representatives from the Department of Culture, Media & Sport, to talk about the ways data can benefit Midlands business, societies and communities. From financial inclusion, digital literacy, and the role of data in protecting the most vulnerable in our society, to the ways data can create business opportunities for the future, and how we can work together to support grassroots innovation across the region, the discussion focused on how Government and industry can work together to accelerate regional success. This is an early and important step in helping realise the potential of data to create a better tomorrow for people in the Midlands and across the UK. We look forward to continuing to engage with the NDS Forum to bring that potential to life.

Published: Nov 29, 2021 by Colin Grieves

Experian Gets Ready to Celebrate International Women’s Day Around the World

Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we've made some great progress, but there's so much more we can do and it's going to take the collective effort of all of us to continue to move the needle. That's why we're gearing up to celebrate International Women's Day (IWD). It's a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what's going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women's participation in the labor market, Experian's commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.

Published: Mar 05, 2018 by

How Experian Helps to Connect with Companies all Over the World #ExperianStories

I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test.   My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future.   Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years.   We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly.   It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd. 

Published: Oct 08, 2017 by

Bringing Solar Panel Lights to a Remote Village in Malaysia #ExperianStories

In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands.   Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.

Published: May 21, 2017 by

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Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.

As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”

At Experian, we remain dedicated to making that a reality.

Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports:  English  |  Portuguese  |  Spanish

 
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