Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.

- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
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At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.

Growing up, my family rarely talked about money. So, in college, when I had the opportunity to get my first credit card, I also found myself in a little trouble when the first bill came. Most of us simply don’t learn about money matters until we find ourselves in these difficult situations. That’s one of the reasons why we’re excited to launch a creative and new program to teach young adults about the basics to building a financial legacy. “Protect The Bag” debuts today. It’s a six-part web series produced in partnership with Grammy-award winning artist, entrepreneur, author and community advocate, Lecrae. We first met Lecrae when he supported a United for Financial Health initiative in his hometown last year. “Protect The Bag” is a hip master class with finance and credit basics presented in an authentic way. Lecrae describes it as “edutainment” that includes scripted skits and interviews with everyday people. His friends Tyler Lockett, Coco Jones and WHATUPRG, among others, join him and share their financial health journeys as part of the shows as well. “Protect The Bag” is not just about credit. It’s about all aspects of personal finance. We’re proud of this innovative way to help consumers understand topics like saving, investing, budgeting and identity protection through someone they admire and trust. We hope you tune in every Tuesday, starting today, for the next six weeks. Episodes will appear on Lecrae’s YouTube channel starting at 7:00 p.m.EST/4 p.m.PST.

I am delighted to have announced our new partnership with Code First Girls, a non-profit organisation that teaches women to code for free, and helps increase the number of women – an under-represented group – working in tech. As a South African woman of Indian heritage, a single parent of two bi-racial girls aged 18 and 22, and a human resources executive with a passion for talent, leadership, and development, I work daily with my team to support Experian deliver on its brand promise of powering opportunities to create a better tomorrow for our people, consumers and businesses globally. So I am personally and professionally very proud of this development. Our partnership means four young women can study for a Code First Girls‘ Nanodegree, while working as paid interns in EMEA for the next nine months. These young talents come from diverse backgrounds, helping us diversify our workforce and bringing fresh thinking and new perspectives. They’ll benefit from our flexible ways of working, being based primarily from home. They’ll gain international experience as they are joining our Data Science and Innovation teams in South Africa and Italy. Moreover, they will help us drive our financial inclusion agenda by working on our United for Financial Health programme. This means we will have four young women working on financial inclusion solutions for women and four 18 to 25-year-olds working on financial inclusion solutions for the same demographic. This is a people-led innovation that contributes to the circular economy and adds purpose to our Company’s commitment to Diversity, Equity & Inclusion in its fullest sense, supporting our sustainable business goals. This isn’t philanthropy or theory. This partnership means our interns will work hard, learn and develop themselves as they prepare for a career in data and tech. It means we will also learn and evolve through this initiative. I’m curious: how do young, fresh talented people experience us? Will this partnership really enable four young women to start sustainable, fulfilling careers in tech, data, artificial intelligence, or software development? Will it help Experian attract and retain the best early tech talent in future? As with every innovative step we take, we’re unsure of the outcome, and that’s OK, as well as exciting. What is important is that we’ve started a new journey together, and I’m excited to see where it takes us. If you’d like to meet our EMEA interns and track their journey, follow us on Facebook, Instagram, LinkedIn and Twitter.

Over the last 19 months the pandemic has disproportionately impacted underserved and low-income communities and exacerbated the health and economic situations of millions of consumers, making it even harder to recover from financial hardships. We’ve made it our mission to change this, and we’re doing so by unlocking the power of data to facilitate access to fair and affordable credit and create new opportunities for people and businesses. We use our products, services, and time to make a real difference to the financial lives of people in many ways. This is at the heart of what we do as a company, and it’s one of the many reasons why it’s such a great honor to be named by Fortune to its global ranking of the top 50 companies making measurable progress addressing social problems. Experian Boost is one example of our commitment to improving financial inclusion, providing users access to credit as a result of improved credit scores. Two years ago, we created this first-of-its-kind service designed to help consumers instantly improve their credit score by giving them credit for on-time utility, telecom, and streaming service payments. Experian Boost in the USA and UK, combined with Serasa’s Score Turbo in Brazil, are empowering consumers to take more control of their financial well-being and promoting financial inclusion. United for Financial Health is another new financial recovery program we created to help consumers who don’t typically have access to credit. Through this initiative we teamed up with 11 NGOs to reach 35 million people in less than a year, smashing our first-year target of 15 million. The partnerships this year have focused on three primary consumer markets – the USA, the UK and Ireland and Brazil. That said, we recognize there is more work to be done. In our 2021 Sustainable Business Report, we made several commitments, including to reach 100 million people through our United for Financial Health campaign by 2024. We remain focused on using our business to make real, sustainable change. Being named on Fortune’s 2021 'Change the World' list is also a testament to our truly inclusive culture at Experian, where everyone’s hard work and commitment is proving to deliver a positive impact to society. Through our investments in data and advanced analytics, we will continue to help lenders identify consumers who are excluded from the credit ecosystem, but who can fulfill their financial obligations and pay responsibly. We want to empower consumers to take control of their financial lives, and we will continue to take strides to do so, ensuring we do the right thing for those we serve.
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Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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