Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.

- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
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At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.

The largest Hispanic civil rights and advocacy organization in the U.S., UnidosUS, held its LatinX IncluXion Summit this week and I had the pleasure of participating as a featured speaker. One of the conference’s themes this year was “Reimagining our Future” and that resonated with me quite a bit. As an immigrant who has had to reimagine my life and career many times over, I shared some advice on how we can reinvent ourselves, become empowered by those opportunities and give back to our communities. Experian’s support of UnidosUS is especially meaningful to me. As co-executive sponsor of Juntos, our Hispanic and Latino employee resource group, I’m proud to be part of our partnership launch that extends beyond the conference. As part of our United for Financial Health initiative, Experian is supporting the organization’s Financial Empowerment Network (FEN) which provides free, financial coaching for Latino families. I have always been passionate about financial inclusion because I believe it helps empower people to be independent and take care of their families. This is especially true for immigrant communities that already must deal with the challenges of acclimating to a new country, culture, language, and more. Since joining Experian, I have been involved in initiatives that look to expand access for disenfranchised consumers, and a huge portion of my volunteerism has been devoted to educating this community about the benefits of intentionally managing their budgets and what are the best ways to gain access and handle credit. It’s not just UnidosUS affiliates and members who will benefit from our cross-cultural work. Our new Spanish-language consumer education e-book, credit education articles in Spanish, and the new monthly #ChatDeCrédito launched during Hispanic Heritage Month are available to all consumers. Having credit education resources available in-language is just one of many ways we can help those who have faced barriers to accessing credit and financial tools. We look forward to our partnership with UnidosUS and continuing to empower the Hispanic-Latino community.

Black History Month launches in the UK today. Throughout the month, we’ll be holding a series of events to support Black British people to realise their personal financial and business aspirations. Look out for webinars on Credit Scores and Property Investing on 6th October and Credit Scores and Entrepreneurship on 13th October, with guest speakers including Kazeem Alli-Balogun, Sebastian Newby, Stephanie Taylor, Rachael Twumasi-Corson from Afrocenchix, Ismail Oshodi and Raphael Sofoluke. Register here. The last week of October also sees the launch of the first Experian Entrepreneur Challenge, a 5-day bootcamp helping Black micro-entrepreneurs define the roadmap towards business success. The week includes topics like how to spot opportunities for business expansion, and formalising business and funding growth, with special guests from Experian teams holding masterclass sessions on topics like market research, marketing and recruitment. At the end of the week, entrepreneurs will pitch for £3000 worth of funding to help grow their business. Participants will be uploading video diaries over the course of the week, which takes place from 27th October onwards – you’ll be able to check out their experiences on our YouTube channel here. Finally, the Experian team will be sharing personal experiences and career advice at two exciting events, Black Tech Fest and UK Black Business Week. We’re proud to be sponsors of both events. Watch out for more updates and ways to join in virtually nearer the time!

The historic civil rights organization, the National Urban League, kicked off its first-ever virtual national convention recently, and Craig Boundy, former Chief Executive Officer of Experian North America had the honor of joining them. National Urban League President and CEO Marc Morial and Craig announced our new partnership that will support financial inclusion and credit education. During the announcement, Marc mentioned one of the key findings of the Urban League’s 2021 State of Black America – The New Normal: close to 17 percent of Black households lacked basic financial services, compared with three percent of white households in 2017, the last year for which FDIC statistics are available. He characterized this as a “disastrous and disproportionate impact of the COVID pandemic on the economic stability of African American communities.” We believe working together will make a big difference in the lives of underserved consumers. As part of our United for Financial Health program, Experian is providing National Urban League members access to credit education tools and services like consumer credit reports and Experian Boost™, as well as resources for small businesses. As Craig mentioned in his remarks, “at the heart of this partnership is knowledge: when you understand financial services, you come to understand the financial system. You can take steps to create and improve a relationship with financial service providers. That can make a huge difference today, and for future generations.” This partnership is just the start of our relationship with the National Urban League, and we look forward to working together towards closing the wealth gap and empowering consumers to achieve their life’s goals.
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Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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