Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.
- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
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At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.
There are times in most of our lives where we can't get access to the financial system in a way that we want. Be it for a mortgage, a car, or a business loan. We've all experienced the frustration when you feel you're on the outside of the system and you can’t do the things you want for yourself or your family. At Experian, it's our job to change that. We want to make sure everybody is included and has access to fair and affordable financial products. Financial inclusion is fundamental to our business. With our focus on increasing access to financial services, improving financial literacy and confidence, and helping people manage their financial lives; we help power people and businesses to create their future. In fact, the United Nations includes access to financial services, such as credit and microfinance, among its Sustainable Development Goals. Access to affordable credit opens the door to opportunities for people to transform their lives – from homes and healthcare to education and entrepreneurship. This has never been more important than it is today. Creating a Campaign to Drive Financial Health Worldwide As the pandemic took hold in 2020, we stepped in with data and analytics to support governments, health services and national emergency response efforts through major initiatives such as COVID Radar in Brazil and Experian CORE (COVID Outlook & Response Evaluator). These are just two examples of how we can use our data and expertise to make the biggest difference to society. It soon became clear that the impact — not just on physical health, but on financial health — would be far-reaching for people around the world. We looked at how we could use our expertise and resources to help vulnerable communities through the crisis and focused on financial education as the best way to strengthen their resilience and support their road to recovery. We launched our United for Financial Health programme. We rapidly established 11 NGO partnerships across our biggest consumer markets to deliver targeted financial education for some of the communities hit hardest by COVID-19. By the end of the year, we had reached nearly 35 million people, more than double our original goal of 15 million, and we’re not stopping there. We aim to reach 100 million people by 2024. Part of our efforts include our member relationships around the world. This year, we surpassed the milestone of 100 million direct relationships with consumers globally and delivered further innovations to support people through our business, with the launch of products like Experian Boost in the UK and Serasa Score Turbo in Brazil. This, of course, is on top of our ground-breaking Experian Boost launch in the United States in 2019. Our goal is to have a direct relationship with as many people as possible; to truly become the Consumers’ Credit Bureau and power financial opportunities for all. Driving Innovation with Social Purpose Our culture of innovation helps us harness opportunities to drive business growth. We are continually investing in product innovation and new sources of data to address emerging market opportunities that can make a real difference to global communities. In 2020, around 1,000 “innovators” from across Experian joined our annual Future of Information Conference, which was held virtually because of the pandemic, to encourage them to think differently in their work. Topics included fairness in artificial intelligence, transforming agribusiness and enhancing the consumer healthcare experience. Teams at our DataLabs in Brazil, Singapore, the UK and the USA tap into our culture of innovation to continually create new solutions to global challenges. The result of all this is that our Social Innovation products have now reached 61 million people since 2013. We aim to reach 100 million by 2025. As John Hope Bryant, CEO of one of our NGO partners Operation HOPE, says, “Experian’s commitment to unlocking the power of data to create opportunity means more people will be set up not just to survive, but to thrive in the months and years to come.” In this year’s Sustainable Business Report our commitments come through stronger than ever. We are raising our ambition and aiming to reach 100 million people through our social innovation products by 2025. Our goal is to reach 100 million people through our United for Financial Health campaign by 2024. We have also pledged to protect our planet by becoming carbon neutral in our own operations by 2030. We know we’ve got more work to do and we remain focused on using our business to make real and sustainable change. With social innovation running so deeply through the core of our culture, and our commitment to improving global financial health front and centre of our thinking, we will continue to push to find new solutions to help people, serve communities and protect the environment, helping to create a better future for all. All of this is very personal to me. I passionately believe we can and should drive to make a difference in society. I serve as executive sponsor of our ESG programs and this isn’t just another corporate program, it’s at the heart of what we do as a company to power financial opportunities. My personal pledge is to continue to keep you updated, as we progress our agenda to sustainable environmental and societal change. Read the full SBR report here.
Last week, I had the chance to take part in a few really important conversations and further exemplify our leadership and commitment to driving financial inclusion. On July 13, I had a frank dialogue with Derrick Johnson, President of the NAACP, during their 112th NAACP Virtual Annual Convention. Our conversation centered around economic inclusion, the wealth gap and the ways companies, like ours, can help provide education and access to financial services. During my conversation with Derrick, he referred to credit as a currency. I think that’s absolutely the right way to talk about it. Credit gives people access to financial services. It can divide people or bring them together to achieve their goals. We recognize there are millions of consumers who lack access to credit today. That’s why we continue to innovate through tools like Experian Boost, our free tool that enables consumers to contribute positive payment data to their Experian credit report. Especially in underserved communities, consumers may not get credit for paying their utility bills, cell phone bills, or even their streaming services, and they should. This provides a more accurate picture of their financial situation. I also participated in a virtual press conference with the U.S. Office of the Comptroller of the Currency and leaders from PNC, HomeFree-USA and Fifth Third Bank to discuss our participation in Project REACh, which stands for Roundtable for Economic Access and Change. It brings together leaders from the banking industry, national civil rights organizations, business and technology to reduce barriers that prevent full, equal and fair participation in the nation’s economy. We were approached to participate because of our deep understanding of credit risk and our ability to help financial institutions make informed credit decisions through data and advanced analytics. Our role is to help develop programs with the Alternative Credit Scoring Utility Team and Small Business Opportunity Team that drive financial inclusion. Our participation in Project REACh is the latest example in a string of efforts to address this important issue, including Experian Boost and our flagship lender score Experian Lift, which leverages all Experian assets to improve consumer’s access to credit. We believe that every individual deserves the opportunity to reach their fullest financial potential through fair and affordable access to credit. By sharing information around tools like Experian Boost, expanding credit education through partnerships like the NAACP, and working with leaders in the industry through Project REACh, we can help increase financial access and empower consumers to enter into the credit ecosystem – some for the first time. We’re committed to working side-by-side with regulators, businesses and consumers to eliminate credit invisibility and improve financial equity and access.
At Experian, we create a better tomorrow by powering opportunities for consumers, customers, our people and communities. We use the full range of our capabilities to drive financial education and inclusion, and one of the ways we do this is through our United for Financial Health programme. I am delighted to announce the launch of this important programme in two of EMEA’s markets today. We’re excited for the positive difference our two new partnerships will make to help vulnerable consumers financially recover from the impacts of Covid-19. In Italy, incidents of domestic violence have increased considerably during the global pandemic, with the Italian National Institute of Statistics reporting a 75% increase in calls to anti-violence helplines in 2020 alone. Further statistics show women are particularly affected by unemployment due to Covid-19, reducing victims’ financial independence and their ability to escape from situations of abuse. The increase in domestic violence since the onset of the pandemic has also been highlighted globally by the UN. To help those impacted, we intend to partner with MicroLab and Microfinanza, who support women victims of domestic violence, foreign caregivers, and young people not in employment, education or training (NEETs). Our partnership aims to help these people access credit, so they have the financial means to improve their current situation, and take steps toward creating a better tomorrow. We will collaborate to deliver financial education, and we intend to develop an app that captures open (non-traditional) financial data to help them build their credit profiles. In South Africa, unemployment stands at 32.6%. A large proportion of people in the country run or work for small to medium-size enterprises (SMEs). By helping these organisations access affordable credit so they can continue to operate through the pandemic, we believe we can have a tangible impact on people’s employment. We will partner with the National Small Business Chamber, a non-profit membership organisation that supports SMEs. Together, we will educate small business owners on their financial and credit health, empowering them to improve their personal and business credit profiles to access the funding required to maintain and grow their businesses. Combined, we estimate our partnership with our NGO partners will reach 3.8 million consumers, helping deliver on our Company’s commitment to reach 100 million people by 2024. We start work on these projects today on our path to creating a better tomorrow.
Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we've made some great progress, but there's so much more we can do and it's going to take the collective effort of all of us to continue to move the needle. That's why we're gearing up to celebrate International Women's Day (IWD). It's a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what's going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women's participation in the labor market, Experian's commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.
In this article…
Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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