Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.
- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
QA Marketing Technologists
At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.
At Experian, we strive to be an organization where everyone can bring their whole selves to work and we’re committed to having a positive inclusive culture. Hiq Lee, president of Experian’s Business Information Services, has been a key leader in driving our diversity, equity and inclusion efforts. We are thrilled to share that The Council for Inclusion in Financial Services is recognizing her work, honoring her with this year’s Trailblazer Award. The award recognizes demonstrated excellence in establishing new and creative Diversity, Equity and Inclusion (DEI) initiatives that are influencing transformation in the recipient’s industry and their communities. Also serving as Experian’s Diversity and Inclusion Executive Co-Chair, Hiq has been instrumental in establishing many of our employee resource groups and the leadership collective that continues to evolve the way we celebrate our diversity. Hiq shares how we celebrate DE&I every day: What is Experian doing to ensure a positive work environment for employees? In 2017 we started our Power of You movement to raise awareness about Experian’s efforts in diversity, equity and inclusion and provide employees transparency into the initiatives that are part of the program. Subsequently, we advanced policies across a wide range of initiatives such as pay equity, paternal leave, flexible working arrangements, and corporate social responsibility to help employees feel empowered to work at Experian. Then in 2018, we launched Employee Resource Groups (ERGs), which are company-supported networks run by employees, which create a strong sense of community and connection. All of our ERGs have a core set of objectives that describe the positive impact they focus on making. As of today Experian has eight active ERGs, which focus on Military Veterans and Patriots, the African American community, the Asian community, the Latinx community, the Indian community, the Experian Pride Network, Women, and individuals with disabilities and mental health & well-being. Corporations and their DEI efforts are under a microscope today, and many of those efforts can be seen as uniform across all major companies. What sets the ERGs at Experian apart? Experian ERGs were formed to provide tangible support to our employee base by strengthening the feeling of community and belonging across our organization. At Experian, we realize that digital transformation is human transformation. We understood that culture and belonging have to be at the heart of our organization in order for our teams to drive and develop the best products and innovations. We genuinely embrace a culture where everyone has a true sense of belonging, knowing they can show up every day and be who they are, professionally and personally. We work hard to create an environment where everyone is comfortable bringing their whole self to work, regardless of differences and backgrounds. It’s about advancing a culture that not only respects differences, but actively celebrates them. What are the most essential contributions someone who is spearheading DEI initiatives at their company can make? The key is empathy and a profound desire for elevating the communities we work and play in. There are several essential components to trailblazing DE&I efforts, including an affinity for change and passion for embracing cultures outside of one’s own. There’s also a significant importance in engaging employees at all levels of management. At Experian, we operate in 44 countries around the world and aim to emphasize and highlight the unique experiences and perspectives in our employees’ own words, describing their experience as members of an organization that values and celebrates diversity and inclusion. What does this award mean to you and your role at Experian? I’m humbled by such recognition as there’s always so much to learn and so many perspectives through which we can assess the world around us. This award is special because I’ve invested time and energy into creating more equitable and diverse spaces, not only at Experian but also in my community. Our teams are committed to creating opportunities for small businesses and consumers to succeed. We know that having a diverse team only helps further that mission. What are your most important values as a leader? The leaders who I have come to respect and look up to have a few principle values in common. Those values are grounded on integrity, authenticity, nonjudgmental and empathy. I also believe it’s important that leaders genuinely have passion for their team and are whole heartedly dedicated to helping their team’s development. These values will help influence shaping our inclusive culture where people can thrive and feel amazing coming to work every day, charged and ready to go the extra mile for their leaders.
The financial services industry is poised to take advantage of the unprecedented availability of accurate, comprehensive, and timely data. Through increased lender adoption, the growing array of insightful data can create meaningful change and provide access to credit for more consumers and businesses than ever before. At Experian, we feel we have a responsibility to consumers seeking credit. Ensuring lenders can obtain the insights needed for responsible lending is key to supporting this. By leveraging the most accurate traditional credit data as well as expanded data sources that improve how risk can be assessed for thin-file or no-file consumers, lenders can form a precise picture of an individual’s financial situation and improve financial access for millions of Americans who have been unfairly excluded from the credit ecosystem. Extend credit responsibly. Some of the most predictive information available today is employment data, including how long a consumer has been at a job and how much they earn. Layering verified income and employment information with credit data can improve financial outcomes for consumers and help lenders say ‘yes’ when they otherwise couldn’t or wouldn’t. To help, Experian has released Experian Verify™ – a suite of solutions that provide lenders with real-time access to verified information about a consumer’s income and employment status. Through Experian Verify, credit card, personal loan, auto and mortgage lenders have near-instant access to millions of active employer records to verify an applicant’s income and employment status for use across the lifecycle, including pre-qualification, originations and account review. The products are powered by Experian’s growing network of exclusive employer records and payroll partner data, which includes data from recent acquisitions of Corporate Cost Control (CCC), Tax Credit Co. (TCC) and EmpTech. We are answering the industry’s call for change in income and employment verification while providing lender’s with deeper insights to increase financial access. Putting consumers in control. This is the latest example of many that illustrate our commitment to improve financial access for consumers. The new products complement Experian Boost – a free tool that empowers consumers to contribute their on-time telecom, utility, streaming services and mobile phone payments directly to their Experian credit report. Incorporating this information has been proven to increase the predictiveness of a consumer’s credit reputation and can complement the data derived from their lending history. Experian Boost provides consumers with the ability to immediately impact their credit scores, while providing lenders with deeper insight into a consumer’s financial situation. With Experian Boost, nearly 70 percent see an uplift in their credit score. Since the product was released in 2019, more than 7 million consumers have connected to Experian Boost with over 50 million cumulative points added to FICO Scores. The financial impact to the industry is significant, with Experian Boost users gaining access to more than $1.7 billion in credit as a result of improved credit scores. Serving credit invisibles. Our commitment to consumers does not end there. Through our investments in expanded data sources and advanced analytics, we are helping lenders identify consumers who are excluded from the traditional credit ecosystem, but who can fulfill their financial obligations and pay responsibly. Experian Lift, our suite of lender credit scores, has the potential to help more than 40 million credit invisible consumers gain access to credit while providing first and second chances to millions more. Experian Lift uses proprietary technology, advanced analytics, and machine learning models to combine exclusive credit data attributes, trended data and expanded Fair Credit Reporting Act (FCRA) regulated data sets. This combination of data and technology is creating new opportunities for consumers who are often overlooked. Looking ahead. Data has the power to unlock financial opportunities for millions of consumers. Collaboration between Experian, lenders and consumers that is informed by data is key to keeping the economy flowing and improving livelihoods of Americans. As we look to the road ahead, we are committed to working side-by-side with lenders, credit scoring companies and consumers to eliminate credit invisibility and improve financial equity and access.
Customer needs have changed dramatically over the course of the pandemic, and as some parts of the world begin to move back into what we recognize as normality, the scale of change across today’s credit landscape is now emerging. New research from Experian’s Global Decisioning Report shows how the impact of payment assistance programs, coupled with changes in spending and savings behaviors, now requires lenders to look beyond traditional approaches to decisioning. Our research found that 1 out of 3 consumers remain concerned about their finances. However, at the same time the research also found that consumers are no longer reducing their discretionary spending as much as they were six months ago, with high-income households starting to spend the most. These differences make it difficult for lenders to truly comprehend customer needs throughout this abnormal time. This report reveals three things lenders should do to navigate the complexity of the current lending and credit environment: Leverage data and advanced analytics – this will ensure lenders have a comprehensive understanding of the risk and opportunity of their portfolio as well as visibility into changes to customer profiles. Proactively engage customers – offer new credit and other products to support those that are recovered and ready to engage. Prepare for a potential wave of delinquency – as payment holidays come to an end, lenders should make it easy for customers that are still struggling. Lenders must offer online support and flexible terms that help customers solve their problems. The online customer experience and credit risk management are more connected than ever before. Lenders need to make sure they have the technology in place that supports the entire customer journey, from decisioning, to onboarding, to customer management and collections. Those that do will be able to deliver credit decisions that are fair and fast, giving more consumers access to the credit they deserve. Experian surveyed nearly 9,000 consumers and 2,700 businesses from around the globe to learn more about how they’re stabilizing their finances and returning to growth. Download a copy of the eBook here.
Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we've made some great progress, but there's so much more we can do and it's going to take the collective effort of all of us to continue to move the needle. That's why we're gearing up to celebrate International Women's Day (IWD). It's a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what's going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women's participation in the labor market, Experian's commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.
In this article…
Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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