Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.
- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
QA Marketing Technologists
At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.
In most parts of the U.S., the start of summer marked the lifting of many pandemic led restrictions. Capacity limits, mask mandates and social distancing requirements are being removed and many of us are spending more time doing the things we enjoyed prior to the onslaught of COVID-19. There is no question the pandemic created serious financial challenges for millions of Americans, yet many people found opportunity to improve their financial standing. Fewer options for travel, dining and entertainment reduced costs, while the government stimulus packages helped maintain or increased available funds. Personal savings surged, and lower credit card balances and fewer missed payments spurred an uptick in average credit scores. Sadly, at the same time, many consumers struggled to make ends meet as they faced job loss, illness or cared for ill friends and family. As the world starts to reopen and things begin to feel a bit more normal, many people have questions about how they can improve (or protect their newly improved) credit scores and prepare for a financial healthy summer. One of the best places to start is by checking your credit report. You can get a copy of your Experian credit report and a FICO Score at no cost every 30 days by enrolling in our free service. When you enroll you not only receive a free credit report and score each month, but also have access to other services that can help you protect your financial health, including credit monitoring and alerts and credit card and loan offers that are tailored to you. The belief that checking your own credit report will hurt your credit scores is a common misconception. You should check both your credit report and scores often. You can also get a free credit report from each of the three bureaus once every week at www.annualcreditreport.com through April 2022. In addition to getting your free credit report from Experian, here are five other things you can do to improve or maintain your credit standing this summer: 1. Prepare for big purchases. Regularly checking your credit report and credit scores is always a good idea. This is especially true if your summer plans include applying for new credit cards, auto loans or a mortgage. I recommend getting a copy of your credit report and credit scores three to six months ahead of applying for new credit, especially if it’s a major purchase. Doing so can help you ensure there are no signs of identity theft and that your credit scores are as good as they can be when you apply. Use this link to get a free copy of your Experian credit report with a FICO Score. 2. Have a summer spending plan. After many months spent at home with little to do, it may be hard to avoid the temptation to overspend. It’s great that we can pick up canceled travel plans and get together with friends and family, but don’t try to make up for lost time at the expense of your financial health. Create a budget outlining what you can afford to spend this summer and build your plans from there. Doing so can help you avoid the temptation to overspend and prioritize what’s important to you. 3. Get credit for paying your bills on time. While this summer may be filled with less Netflix binging than last summer, you can still use your on-time bill payments to your advantage. Experian Boost allows you to get credit for paying your streaming service, cell phone, internet, utility bills and other bills on time. 4. Avoid missed payments. Nothing will hurt your credit scores more than missed or late payments. To maintain a positive credit history, make a plan to catch up on any missed payments and contact your lenders if you think you may fall behind. Sometimes summer plans can disrupt routines. Enrolling in autopay can be a helpful way to stay on a payment schedule that works for you. 5. Keep your card balances low. Your utilization rate, or balance-to-limit ratio, is an important factor in determining your credit scores. It is calculated by adding all your credit card balances at any given time and dividing that amount by your total credit limit. Lenders typically like to see ratios of 30% or less, and people with the best credit scores often have very low credit utilization ratios. A low credit utilization ratio tells lenders you haven't maxed out your credit cards and likely know how to manage credit well. Keep in mind that if you use your credit cards for summer travel plans or vacations and pay your balances down when you return home, you may still see a temporary drop in your credit scores. Your lender reports your account status about once a month, so it could be several weeks before your report is updated. Scores calculated after your report is updated will reflect the paid off amount. Depending on when you made a payment, it could take a full billing cycle before your credit report is updated and your credit score reflects those changes. Remember, credit can be a financial tool, but debt is a financial problem. If you’re looking for more resources on credit education, head to the Ask Experian blog or join us for an upcoming Credit Chat every Wednesday at 3 p.m. EST on Twitter. Until then, I hope you have a happy, safe and financially healthy summer.
We aspire to be one of the best companies in the world to work for – a diverse, equitable and inclusive workplace that our people feel proud to be part of. We have over 17,800 people in 44 countries, 94 different nationalities and an age profile that spans 5 generations. With such a broad, multi-cultural environment, we want everyone to feel supported, included and able to grow and succeed. Today we have published our first Global Diversity, Equity and Inclusion (DEI) Report, an opportunity for us to reinforce our commitment to making Experian a place where everyone can be themselves at work – and to map the progress we are making on improving our diversity as a business. The events of the past year have shown the uneven impact of the global pandemic on certain communities. It has also demonstrated how important it is for our people to feel safe, secure, and connected to one another. This has strengthened our determination to continue building our ‘people first’ culture to be even better than it is today. We have taken the opportunity to stand back and evaluate our work on DEI, and this year we will focus on five priority areas which include, assigning executive level sponsors; developing a better data set to understand our demographics; reviewing our hiring practices both internally and externally; increasing transparency and accountability; and empowering our people to help us create a more diverse and inclusive business. We have also set specific diversity, equity and inclusion targets to hold ourselves accountable and to monitor our progress. We know there’s always more work to do, but the steps we are taking are the right ones to move us forward. We have big ambitions as a company and achieving these rely on us having the widest range of talent possible. We know that If we continue to live up to our purpose and stay true to our diversity, equity and inclusion ambitions, we will make Experian a better and stronger company in the process. Read the full Global Diversity, Equity and Inclusion (DEI) Report here. Jacky Simmonds is Experian’s Chief People Officer.
We sit in a pivotal position in the societies where we operate. For us, using our expertise in data to help tackle big societal issues, is much more than an opportunity. It’s a responsibility that we take very seriously. And we are passionate about creating a dynamic and diverse workplace. We want to be one of the best companies in the world to work for, a business that our employees are proud to be part of, where people of all backgrounds have equal opportunities to grow and succeed. That’s why this year we are announcing the publication of two new global reports, recognising our commitment to diversity, inclusion and sustainability. The launch of our first Global Diversity, Equity and Inclusion Report highlights our dedicated focus on creating an environment where people of all backgrounds have equal opportunities to grow and succeed. The publication of this new report is a step forward for us in increasing transparency around our progress and goals. As part of this, we are announcing our new target of increasing the number of women in the senior leadership team to 40% by 2024. Our commitment to sustainable business practice is also stronger than ever. This year’s Sustainable Business Report sets a number of goals to help us create a better tomorrow for everyone. Including reaching 100m people through our social innovation products by 2025 (from 2013) and that by 2030 we will cut our scope 1 and 2 emissions by 50% and our scope 3 emissions by 15% – recognising the urgent need for more businesses to accelerate their response to climate change. You can read more about the work we are doing in the full reports here: Global Diversity, Equity and Inclusion Report Sustainable Business Report
Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we've made some great progress, but there's so much more we can do and it's going to take the collective effort of all of us to continue to move the needle. That's why we're gearing up to celebrate International Women's Day (IWD). It's a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what's going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women's participation in the labor market, Experian's commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.
In this article…
Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
| Col 1 Heading | Col 2 Heading |
| Col 1 Row 1 | Col 2 Row 1 |