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by Krishna.Nelluri@experian.com 4 min read March 17, 2026

Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance

We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.

We are changing that.

Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.

Reimagining Insurance Shopping Through Conversation

One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.

Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.

Now the experience can begin with a simple question inside ChatGPT.

Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.

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  • Reimagining Insurance Shopping Through Conversation
  • Powered by Experian’s Innovation Engine
  • Just the Beginning

Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission

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At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.

We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.

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Our Purpose Runs Deep: Experian North America Ranked #31 in Fortune’s “100 Best Companies to Work For”

During a year of the pivot, Experian North America remained focused on our purpose: Creating a Better Tomorrow. It’s not just a marketing tag line. It’s the lens through which we care for our employees, and how they in turn fuel innovations to serve our communities when they need help the most. That’s why this year’s 31 ranking in the Fortune "100 Best Companies to Work For" is so incredibly meaningful. For this year’s national award, two elements were considered: confidential employee feedback and the programs companies created to support people and communities in response to COVID-19. The employee surveys were distributed last summer, in the thick of pandemic restrictions and lockdowns. All around, we saw improvement: 50 percent of employees responded to the surveys (compared to 43 percent the year before), and 92 percent of employees attest that Experian is a Great Company to Work For (compared to 86 percent the year before). We’ve worked hard to build an employee culture over the past several years that continuously strives for inclusion and equity. This foundation became instrumental to how we navigated the past twelve months. Our employee resource groups took the lead to support our colleagues with the creation of a dynamic mental health and well-being guide, producing programs that brought awareness and support during social unrest and the rise in racism, and arranging annual celebrations to provide a touch of “normalcy.” Through a year that also included natural disasters such as the arctic blast, wildfires, storms and flooding, we have been there for each other. From free credit reports for consumers and small businesses, to products and services that enable governments, healthcare providers and nonprofits to prepare for and serve populations in crisis, Experian North America’s workforce leveraged diversity of perspectives, backgrounds and experiences to help vulnerable populations in crisis from COVID-19. Even through lockdowns and restrictions, employees logged 18,000 volunteer hours to increase financial inclusivity, support frontline healthcare workers, honor the nation’s military and veterans, and fight hunger. The Human Rights Campaign Foundation gave Experian North America a perfect score in its Corporate Equality Index for the third year in a row, and the company earned its recertification as a Great Place to Work. It has been named one of the top 10 Fortune’s Best Workplaces in Financial Services and Insurance, and a Comparably Top 50 company for Best Outlook 2021. Experian Costa Rica, part of our North America region, also earned Great Place to Work honors for the third year in a row. Our purpose runs deep. We put our people at the heart of how we run our business and it guides how we serve our consumers, clients and each other. We will continue this momentum of the 2021 Fortune 100 Best Companies to Work For by helping to drive financial inclusion and equity, growing our business through innovation, and creating opportunities for our coworkers to thrive and build meaningful careers.  

Published: Apr 09, 2021 by Justin Hastings

We’re Championing Transgender Day of Visibility at Experian

Today is Transgender Day of Visibility. A day to celebrate trans people around the world, highlighting their experiences, perspectives and also unfortunately spotlighting the discrimination and challenges they still face. A recent report from TotalJobs found that the number of trans workers in the UK surveyed who said they hid their gender identity at work has risen in the past 5 years – from 52% in 2016 to 65% in 2021. It also found that 43% of trans employees surveyed said they had left a job because the environment was unwelcoming, up from 36% in 2016. This should make us all sit up and want to take action. At Experian, we want colleagues of all gender identities to feel comfortable and safe bringing their whole selves to work. We’ve been working hard on how we can continue to improve the support we offer our trans and non-binary colleagues. We realise that choosing to be open about one’s gender identity is a very personal decision, but all trans and non-binary employees should feel safe at Experian if they choose to disclose. Last year we re-wrote our Transitioning at Work policy to ensure it is reflective and inclusive of the experiences and identities of employees who may use it. We offer paid leave to attend medical appointments and we also provide help in changing your records on our systems. Where an employee chooses to disclose information about their gender identity or status, we treat this information with the utmost confidentiality. We never share this information without the written consent of the individual. We encourage our employees to self-identify and recognise the issues in the current Gender Recognition Act. In September, we supported Stonewall’s Trans Right are Human Rights campaign, pushing for its reform. We continue to monitor the progress that has been made but also progress that is yet to come. It’s important you know that Experian will never ask for you to show a Gender Recognition Certificate (GRC) and we respect your right to privacy as to whether or not you have one. At Experian, we take an always listening, always learning approach to building awareness and acceptance. Creating safe spaces for meaningful dialogue is something we really strive for. It is the responsibility of all our employees to respect their colleagues and to create an inclusive workplace where everyone feels they can belong. We have zero tolerance for discrimination, bullying or harassment and take any incidents very seriously. Experian continues to work with the Experian Pride Network UK&I alongside LGBTQ+ charities Stonewall and Mermaids in the UK to further the inclusion of our trans and non-binary employees. We want all trans and non-binary employees at Experian to feel safe and be able to be themselves at work and we expect all colleagues to support each other to make that real.

Published: Mar 31, 2021 by Editor

Experian Boost Reaches 50 Million Milestone

After launching Experian Boost, the first-of-its-kind tool that allows consumers to instantly increase their credit scores, in March 2019 we recently reached a significant milestone. Millions of consumers have boosted their credit scores to the tune of 50 million total points. This means many consumers have improved score bands, saved money with better interest rates, and maybe reached some of their financial goals such as gaining access to credit for a home. In fact, we know our Boost users have gained access to more than 1.7 billion total dollars in credit as a result of improving their credit score. The idea behind Experian Boost is to give consumers control over their credit – to enable them to make real, substantial progress in their financial health journey by getting “credit” for paying bills on time. Our ability to help consumers in a challenging economic climate is what drives us to continue to innovate.  For example, we recently expanded Experian Boost to add positive payment history for video streaming services such as Netflix in addition to telecom and utility payments. The benefits to having control and using tools like Experian Boost do not end there. Consumers receive a boosted FICO® Score, which is used by a majority of lenders giving them a great opportunity for credit with better terms. In the first year after launching, we saw one million consumers add a credit card and nearly 250,000 consumers acquired an auto loan. Also, some consumers earned a credit score for the first time. What is also significant about Experian Boost is that this type of financial control and opportunity gives consumers a sense of empowerment, motivation and satisfaction that they can take a positive step in their financial journey. We’ve heard this firsthand from consumers through focus groups, and we even featured some consumers in our commercials who shared their positive experiences in front of the camera. This sentiment of empowerment among consumers is especially important right now as many are struggling financially due to the pandemic. We have many exciting new tools launching in 2021 and will continue to focus on empowering consumers to reach their financial goals. To learn more about Experian Boost, visit www.experian.com/boost.

Published: Mar 17, 2021 by Jeff Softley

Experian Gets Ready to Celebrate International Women’s Day Around the World

Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we've made some great progress, but there's so much more we can do and it's going to take the collective effort of all of us to continue to move the needle. That's why we're gearing up to celebrate International Women's Day (IWD). It's a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what's going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women's participation in the labor market, Experian's commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.

Published: Mar 05, 2018 by

How Experian Helps to Connect with Companies all Over the World #ExperianStories

I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test.   My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future.   Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years.   We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly.   It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd. 

Published: Oct 08, 2017 by

Bringing Solar Panel Lights to a Remote Village in Malaysia #ExperianStories

In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands.   Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.

Published: May 21, 2017 by

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Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.

As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”

At Experian, we remain dedicated to making that a reality.

Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports:  English  |  Portuguese  |  Spanish

 
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