Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.
- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
QA Marketing Technologists
At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.
Many of us have turned to streaming services to help us cope during this time of COVID-19. Being able to escape with some good entertainment while still maintaining our social distance is invaluable right now. Television streaming has skyrocketed 85% since March; I’ve certainly contributed to that increase. Now, subscribing to that streaming service can do more than entertain, it can improve a consumer’s financial health. Starting today, Netflix® customers can possibly improve their FICO® Score by adding their positive payment history through Experian Boost. Experian Boost™† is the innovation we launched in 2019 that can help consumers improve their credit score instantly. So far, approximately four million consumers have connected their utility and telecom bills to Experian Boost, leading to more than 29 million points added to FICO® Scores nationwide. This addition makes sense. Experian Boost already allows consumers to receive credit for paying their cable bills, so paying for a video streaming service on time should also help prove creditworthiness. It’s critical that we meet consumers where they are and adapt to help them in their current position, especially during a pandemic. Anticipating and prioritizing consumer needs is our focus and drives our innovation. After all, we’re consumers too. I’m proud of how our team uses their personal experience and their roles at Experian to create opportunity for millions of people to improve their financial health, especially during these uncertain times. Our job is to help consumers, and that doesn’t stop with their credit score. That’s why we’re also launching new free features available to everyone within the CreditWorks Basic and Premium products. The free tools provide personal insights and resources that can help consumers better save money and manage their financial profile. For more information about Experian Boost go to: www.experian.com/Boost. Experian and the Experian trademarks used herein are trademarks or registered trademarks of Experian and its affiliates. The use of any other trade name, copyright, or trademark is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. Other product and company names mentioned herein are the property of their respective owners. †Results may vary. Some may not see improved scores or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost. Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more.
We sit in a pivotal position in the societies where we work. For us at Experian, using our data and expertise to create a better tomorrow is more than an opportunity. It’s a responsibility. We are pleased to announce we have published our annual Sustainable Business Report 2020, which outlines Experian’s dedication to social and environmental issues and details our corporate responsibility performance. In the report, we also highlight Experian’s target to reach 100 million additional people globally by 2025 with social innovation products and services. Additionally, the Sustainable Business Report focuses on our ambition to become carbon neutral by 2030. By utilizing renewable energy, reducing the carbon impact of business travel, and investing in high-quality carbon offsets, we reduced our carbon footprint by 8% last year and cut the carbon intensity of our business by 14% per $1,000 of revenue compared with the previous year. Additionally, 29% of Experian’s worldwide energy was also renewable. We are excited to share a few key takeaways from this year’s Sustainable Business Report: Experian employees volunteered 54,500 hours in and outside of work time to support their communities. This included over 3,500 hours in March 2020 to support communities as the COVID-19 crisis took hold. In Brazil, we have supported the introduction of new legislation enabling millions of consumers to benefit from the use of ‘positive’ data about the credit and other bills they pay on time. Experian Boost helped over 1.5 million Americans improve their credit scores, collectively boosting their FICO® scores by more than 17 million points. Prove ID-Link helped 7.5 million people in India prove their identity. As a result, more people are able to open a bank account and access credit for the first time. Learn more by viewing or downloading our full Sustainable Business Report here.
“What does a credit bureau do?” is one of the most common questions I’ve answered throughout the years – both at conferences and cookouts. Admittedly, it can be difficult understanding the different roles of credit bureaus, credit score companies, and lenders. Amid COVID-19, it’s important for us to define our purpose and help guide you toward the right resources for financial help. As the consumers’ bureau, Experian is committed to examining financial questions and helping consumers, businesses, and lenders navigate this transitional fiscal landscape. It’s important for you to know your financial options and how to separate fact from fiction, especially during times of crisis. Here are answers to some of the most common questions about credit. Do credit bureaus make lending decisions? This is one of the rare instances in credit reporting for which there is a simple answer. No, credit bureaus do not make lending decisions. Lenders – such as banks, mortgage companies, credit unions, and credit card issuers – help consumers borrow money and they make the lending decisions. The credit bureaus are responsible for working closely with lenders to provide information that helps them make informed and responsible lending decisions. At Experian, we equip lenders with accurate and complete data about consumers’ and small businesses’ credit activity and payment history, which enables lenders to develop a full picture of a borrower’s financial health. During COVID-19, it is important for there to be open lines of communication between consumers and lenders about upcoming payments and payment plans. Some lenders are offering deferments and other workable accommodations to ensure consumers do not fall behind on their payments. It is important for consumers to contact their lenders to understand what options are available to them. Do credit bureaus control my credit score (and whether it goes up or down)? Credit bureaus, like Experian, do not determine your credit score. Credit scores are calculated based on third-party credit-scoring models, like those developed by FICO or VantageScore Solutions. These models use information from your credit reports, including credit activity sourced from credit bureaus, to calculate a credit score. The scoring models are proprietary to the companies that develop them. In the most fundamental terms, the credit bureaus are responsible for compiling the credit reports. The scoring companies create algorithms that calculate the score. Credit scores reflect the information in your credit report at the moment the credit score is calculated. The scores will change to reflect changes in your credit report. You control how you use credit, so you play an important role in determining whether your scores trend upward or slip downward. If you consistently make good credit decisions, your scores will trend upward over time. Reviewing your credit report helps you manage your credit and gives you a full picture of what lenders see. Monitoring your credit report is as important as reviewing bills and bank statements, as your credit is an integral part of your overall financial health. Additionally, with an increase in phishing and cyberscams as a result of COVID-19, it’s especially important to stay informed about your credit report, so that you can dispute anything you believe may be inaccurate and ensure that there is no evidence of fraud that could impact your score. Are lending decisions based solely on my credit score? No, credit scores are just one factor in lenders’ decision-making process. Lenders consider additional information when making a decision, such as employment status, income and information about a consumer’s assets and liabilities. In the wake of COVID-19, lenders may start to tighten their credit standards – meaning consumers may need a higher score to receive a loan. Because of this, it is important to be proactive and take action to mitigate any potential negative impact on your credit score. If you’re worried you may miss a payment, contact your lender to discuss your options. Through April 2021, Experian has partnered with our peer credit bureaus to offer a weekly free credit score at https://www.annualcreditreport.com/. This additional measure will allow consumers to access their credit reports frequently and talk to their lenders with the most updated information possible. How are credit bureaus working with the government during COVID-19? At Experian, we fully supported the signing of the Coronavirus Aid, Relief, and Economic Security Act (CARES Act), which provides relief to Americans through expanded unemployment coverage and by providing grants and loans to small businesses. The CARES Act also provided important guidance to lenders about how to work with consumers affected by COVID-19. Experian is working with lenders to ensure appropriate accommodations are made to protect consumers. Additionally, the credit reporting industry has developed reporting standards for lenders to use during emergency periods, such as COVID-19. These reporting standards allow lenders flexibility when reporting accommodations made to consumers who are experiencing hardships due to the pandemic. For additional questions regarding COVID-19 debt and credit relief options, view Experian’s full list of financial and non-financial institutions’ websites where you can find information on relief measures: COVID-19 (Coronavirus) Credit Card and Debt Relief.
Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we've made some great progress, but there's so much more we can do and it's going to take the collective effort of all of us to continue to move the needle. That's why we're gearing up to celebrate International Women's Day (IWD). It's a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what's going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women's participation in the labor market, Experian's commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.
In this article…
Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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