Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.
- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
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At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.
We are delighted to have completed the acquisition of a 60% stake in Arvato Financial Solutions Risk Management Division (AFS RM), expanding our presence in Germany, Austria, and Switzerland (DACH) and bringing Germany’s second largest credit bureau into Experian. It is an incredibly exciting moment for us both and marks a significant step forward in Experian EMEA’s growth ambitions. Together, we form a powerful new partnership in Europe’s economic powerhouse. With AFS RM’s local expertise and sector knowledge of industries like e-commerce, telecoms and insurance, and our global experience and innovation in data, analytics, software, and technology platforms, we will redefine what’s possible for our customers. AFS RM brings market presence with high-quality risk, fraud and identity management products and solutions tailored for key industries. We bring scale, expertise, and innovative products like Experian One and Ascend Analytics on Demand. Together, we will offer the best new technologies into these markets, delivering broad coverage and innovation that enables existing and new customers to make better, faster decisions, ultimately delivering greater access to finance for people across the region. Our new partnership will be branded Experian, which is just one of the ways we’re welcoming AFS RM to the Experian family. I’m delighted it will be led by Kai Kalchthaler as CEO, Experian DACH, who will ensure we help businesses find and fulfill their potential, so they can go further with us. Watch how we’re redefining possible, today, tomorrow, together here.
Juniper Research released their Online Payment Fraud 2020-2024 report in May highlighting key trends in digital fraud, it’s implications on businesses and consumers as well as a competitive analysis for advanced solutions available to secure digital payments. Experian is proud to have contributed to the research and its CrossCore solution considered on their Fraud Detection & Prevention Leaderboard. Key takeaways: We’re in the middle of a payment revolution with mobile payments on the rise. Nearly half the world will be using digital wallets by 2024, with transaction values to increase by almost 60% to over $9 trillion in 2024. Omnichannel expectations are creating new challenges for online payments as new technologies for creating convenience are being exploited by cybercriminals, but it’s preventable. Juniper Research forecasts a $25.5 billion eCommerce transaction fraud loss in 2019, a 17% increase in 2018. By 2024, this will double to almost $50.5 billion. The Fraud Detection & Prevention Leaderboard is an assessment based on a combination of quantitative and qualitative measures but not considered a ranking or exhaustive list of solutions on the market. Experian’s flagship solution, CrossCore, just released its latest advanced features and offers unique functionality that lives up to its layered approach for mitigating fraud and authenticating customers. CrossCore is an integrated digital identity and fraud risk platform that combines rich data assets from Experian with identity insights and capabilities from its curated partner ecosystem. Through sophisticated orchestration, it applies advanced analytics to give businesses confidence in every transaction. CrossCore combines risk-based authentication, identity proofing, and fraud detection into a single cloud platform to make real-time risk decisions throughout the customer lifecycle. The platform is designed to help clients differentiate between their good and bad customers, without disrupting good customers, or increasing customer friction in their attempts to stop fraud. Key profile features: Our partner network, some of which we don’t publicly disclose, cover a variety of categories including, behavioural biometrics (Biocatch), traditional biometrics (Daon), document verification (Mitek, Acuant, Onfido), call centre risk assessments (TrustID, NextCaller), email verification (Emailage), Alternative Data (Ekata, Global Data Consortium, HelloSoda, Pipl), Mobile Phone Verification (Boku/Danal) and Chargeback Management (Chargebacks911). Customers include banks, eCommerce merchants and retail companies, telecommunications providers, travel providers, health providers, insurance companies, and public sector organizations. Advanced Decisioning: CrossCore is designed to leverage the complete raw output in our partner network to perform advanced analytics via Experian’s native machine learning infrastructure. This approach includes a hybrid of Unsupervised models (to generate features), Supervised generic or custom models per use case, and a business rules infrastructure. This provides high levels of accuracy to the client, leading to significantly reduced friction and operational costs. Find out how Experian’s capabilities compare and hear from our experts on how to balance security with convenient customer experiences.
Experian, the global information services company, has agreed to join FDATA in support of its Open Banking initiatives around the world. The commitment includes membership in the UK, US, and EMEA. It reflects Experian's strategy for rolling out Open Banking services across its global footprint that includes South America, South East Asia including Australia and South Africa. Access to Open Banking will complement the organisation's network of credit bureaux, identity verification, and automated decision services that it already provides to consumers and businesses. Open Banking enables Experian to provide additional insight into consumers' and businesses' financial wellbeing. Lisa Fretwell, Managing Director of Data Services at Experian, said: "Joining FDATA helps us to exchange knowledge, thought leadership, and drive innovation at a time when we are increasing our strategic commitment and investment plans for Open Banking. This will also include the UK's Open Finance initiative." Experian helps consumers and businesses to engage with and understand their finance through combining its bureau data with insights generated from Open Banking. Its consumer services business engages with more than 7 million consumers in the UK and more than 30 million in the U.S, empowering people to manage their money and access services at the best available rates. Meanwhile, Experian also works with a range of businesses – from financial services to utilities, and insurance to the public sector – so is well placed to drive successful Open Banking initiatives. Working with FDATA and its members will further improve Experian's prospects of encouraging governments and regulators to commit to delivering the highest possible standards in Open Banking. "Our membership will help us gain insights into policy issues that affect Open Banking and drive initiatives so consumers and businesses can gain greater access to fair and affordable credit," said Paul Haddon, Vice President of Governance & Strategic Initiatives. "Our launch of adding consumer-permissioned data to Experian credit reports called Experian Boost is a great example of how we are innovating and improving financial access for millions of people." Launched in 2019, Experian Boost allows consumers to add positive payment history for telecommunications and utility bills to their Experian credit reports, which can possibly increase their credit scores instantly. Gavin Littlejohn, FDATA Global Chair, added, "FDATA is delighted at Experian's decision to broaden the scope of their membership, a strategy that aligns a significant global footprint with FDATA's ongoing expansion and engagement in multiple markets. A first step in the journey towards Open Finance, Open Banking is undergoing international proliferation. FDATA shapes and influences this dialogue at the earliest possible stages for the good of the consumer and the health of the ecosystem, providing invaluable insights from across market landscapes with regard to delivery and holding markets accountable for ongoing performance. These efforts rest on the pillars of rich, living repositories of comprehensive research, white papers and opinion pieces and, a proven history of successful lobbying and intervention on behalf of the membership. The addition of Experian's voice to the FDATA membership extends the collaborative capability of the combined membership, enhancing the synergy between the members themselves. The unprecedented economic crisis brought about by the COVID-19 pandemic has seen a surge of innovative responses from the Fintech community throughout the global ecosystem. FDATA is uniquely placed to facilitate these conversations between industry, governments, and regulators, encouraging the potential of products and services to yield the best possible outcomes for SMEs and populations as a whole."
Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we've made some great progress, but there's so much more we can do and it's going to take the collective effort of all of us to continue to move the needle. That's why we're gearing up to celebrate International Women's Day (IWD). It's a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what's going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women's participation in the labor market, Experian's commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.
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Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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