Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.
- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
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At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.
We are proud of our workplace culture at Experian North America. Today, we released our third annual inclusion and diversity “2019 The Power of You” report. We encourage our employees to bring their whole selves to work and have created a culture of inclusion that helps to fuel our continued product innovation. Our Power of You movement began in 2017 to raise awareness about our efforts around inclusion and to provide employees with greater transparency of the initiatives that are part of this program. Progressive policies across a wide range of initiatives such as pay equity, paternal leave, flexible working arrangements and corporate social responsibility help to make our employees feel proud, committed and empowered to work at Experian. “Diversity of background, of experience and of thought bring new ideas to our organization which foster the innovation that helps to improve the lives of consumers every day. Our culture of inclusion and diversity underpins our business success which, underpins what our brand stands for,” said Craig Boundy, former CEO of Experian North America. “With the launch of our ‘2019 The Power of You’ report, we are excited to share how our inclusive workplace is helping to drive our culture of innovation.” Some highlights of our 2019 report include: We have 1,200 women in STEM positions 47% of new hires are women and 44% are non-white Women and men are promoted equally We created our newest ERG, Aspire, which focuses on mental health and physical disability awareness and caregiving We have a total of eight ERGs with 1,200 active participates Employees participate in events including charity walks, fundraising events, and toy and food drives, among others Events recognize International Women's Day, Veteran’s Day, the Lunar New Year, National Coming Out Day, Cinco de Mayo, Asian Pacific American Heritage Month, Black History Month, Ramadan, Kwanzaa, Hispanic Heritage Month and Diwali, among others Employees spent more than 12,000 hours volunteering With the support of our employees, we donated more than $10,000 for California wildfire relief to the Red Cross Employees packed a total of 65,880 meals volunteering with Rise Against Hunger locations in Costa Mesa, Allen and Franklin, California We currently have 38 clubs with 800 members We rolled out a new Paid Family Care Leave Program, expanding on our existing Paid Parental Leave Program Additional programs include the launch of a new, enhanced Employee Assistance Program, which offers a greater level of resources and benefits for mental and behavioral health for employees and families and the Experian Hardship Fund, launched in 2018 to help employees who are facing financial hardship. We continued our Humans of Experian video series, which highlights the stories of employees who have unique backgrounds that enhance the diversity of our company. We also had hundreds of our employees from throughout the organization volunteer to personally evaluate Experian Boost™. Employees participated in this program because they believed in the product’s potential to help millions of Americans. At Experian, we continuously foster a culture of development and growth and we have various forms of mentorship, career paths and leadership programs to support our employees. Our commitment to creating an inclusive workplace has also received numerous accolades. We were named one the 100 Best Companies to Work For in 2020 and one of the Best Workplaces for Diversity in 2020 by Fortune and Great Place to Work. Additionally, for the second consecutive year, we were awarded a perfect score in the Human Rights Campaign Foundation's 2020 Corporate Equality Index. Experian was also named a Top Workplace in 2020 in Orange County, Calif., by the Orange County Register for the seventh consecutive year, and one of the world's most innovative companies by Forbes magazine for five years. A copy of this year's report can be found here.
If you asked me how I’d feel about taking a personal finance class in school when I was growing up in a small town near St. Louis, Missouri, I probably would’ve told you it sounds better than trigonometry and chemistry on the list of classes I had to take. They weren’t my best subjects. Now that I’m a few years older, and I hope a bit wiser, I can promise you I would answer that question a lot differently if asked today. I now know there are some instances in life where it makes sense to learn by making mistakes, but money is not one of them. Like many people, I had my first experience with credit and money management when I took out a student loan. I was the first person in my family to go to college, so we didn't know what we were getting ourselves into. Unfortunately, I learned the impact of poor borrowing habits and high interest rates the hard way – for many, many years. Learning about money, and especially credit, by making mistakes can lead to long term damage to your financial health, which is one of the many reasons I’m passionate about financial education in schools today. Effective financial education programs will help young adults be more successful older adults. We know that if a young person has a basic understanding of how credit works, they tend to be less likely to overextend their credit card use. It’s one of the reasons Experian was the first in its industry to invest in youth financial education, as a founding partner of the Jump$tart Coalition for Personal Financial Literacy two decades ago. Over that time, we’ve continued to support the organization. Eleven years ago, we launched the Jump$tart National Educator Conference that offers teachers around the country tools and information about personal finance to take back to their classrooms. Last year, more than 350 teachers attended the conference. This year alone they will teach more than 48,000 students across the country about personal finance. It's been a very powerful partnership. While we’ve made a lot of progress in educating our youth about personal finance, there is still a lot of work to do. As of this year, 21 states across the U.S. require high school students to take a personal finance course, an increase of 4 states since 2018, according to a recently released report from the Council for Economic Education. This report also reinforced the idea that students who receive financial education borrow more sensibly. They tend to look at low-cost over high-cost financing options and they are more likely to apply for aid, receive grants and accept federal loans, which all tend to be lower interest forms of borrowing. Applying for grants or low-cost financing options could have made a serious impact on my financial health as a young adult. Considering student loan debt has now reached $1.56 trillion, it’s time we all start paying more attention to the positive impact financial education can have on our young people as well as our economy. Not only is financial education in schools the right thing to do, we know it’s something students want. We recently surveyed a group of more than 500 high school graduates to learn what they want when it comes to finance and credit education. Some key findings include: 49% of Gen Z consumers surveyed said they found financial topics to be somewhat interesting or very interesting—and 11% of them even said they loved learning about them. Only about one-third—36%—of Gen Z consumers said they had taken a class on a financial topic, and among that group, many of them still had looming financial questions. Of the 64% that had never taken a financial education class, 43% reported wanting to learn to save money, 38% wanted to learn how to manage their expenses, and another 36% said they wanted to take a class that taught them how to file their taxes. A large majority—76%—of Gen Z consumers said that they thought their high school should have offered a class on managing finances. So, what can we do to help ensure our young people grow up to be financially healthy adults? If you’re a parent and want to find out if your children’s school offers financial education, head to https://checkyourschool.org/. If your school is not on the list, learn how you can become engaged in this initiative by working with JumpStart. In the meantime, you can also find free, educational resources on our website to help teach your children about personal finance and credit. We have prepared a simple lesson plan, presentations and online brochures that are free to download, and you can find answers to commonly asked questions about personal finance, credit, fraud, identity theft and more on our Ask Experian blog and our weekly Twitter Credit Chats.
At Experian, we value a workplace culture based on inclusion, innovation and the diversity of perspectives that each of our employees bring to work every day. In recognition of this commitment, we are extremely proud to be named to Fortune’s “100 Best Companies to Work for in 2020” list. Each year, Fortune recognizes the 100 best companies in the U.S. to work for and examines company programs as well as opportunities for innovation, among other factors. To determine the list, Great Place to Work oversaw the country’s largest ongoing annual workforce study. The organization analyzed the feedback from 4.3 million employees in the U.S. to more than 60 survey questions describing the extent to which their organization creates a “Great Place to Work For All.” The ranking accounted for the experiences of all employees including women, people of color, members of the LGBT community, older team members, and disabled employees. At Experian we aspire to have a truly diverse and inclusive workplace that fosters innovation, and have created a variety of different programs to achieve this goal. As part of this, we celebrate our diversity through a range of fun, engaging and informative cultural events, including those supported by our Employee Resource Groups (ERGs). Employees can also join one of our many social clubs to share interests with colleagues, or volunteer with nonprofit organizations to give back to the communities in which Experian operates. Our culture of inclusion is truly something to celebrate, and that’s because of every single person who makes up the Experian family and brings our brand to life every day. All of this is supported by our culture of continuous innovation; from the way we work to the solutions we create. This commitment to innovation has helped us create a workplace where our teams across the world have a desire to help change the lives of millions for the better. The diversity of thinking across Experian, and the way in which we harness it, helps fuel our innovation and ultimately our ongoing success as a business. This makes our work relevant to our consumers and clients, adding more value in their own lives – creating a better tomorrow for them. As a result, we continue to have a positive impact on consumers, businesses and the economy. We do this with our products, technology, and innovation — from finding breakthroughs around better utilizing data, to identifying ways we can make access to credit faster and simpler for millions around the world. At Experian, we are dedicated to making our workplace more just than a business. It’s a community that supports all our employees and promotes a culture where people can be comfortable being their authentic selves. And because of that commitment, we’re proud to join the ranks of Fortune’s “100 Best Companies to Work For in 2020.”
Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we've made some great progress, but there's so much more we can do and it's going to take the collective effort of all of us to continue to move the needle. That's why we're gearing up to celebrate International Women's Day (IWD). It's a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what's going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women's participation in the labor market, Experian's commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.
In this article…
Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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