Consumer First AI: Building AI That Shows Up In Real Life Moments, Like Shopping For Insurance
We believe financial decisions should feel empowering, not overwhelming. Choosing how to protect your family, planning your next move, building your future, these are personal milestones. Yet too often, the tools meant to help consumers navigate them create friction instead of clarity.
We are changing that.
Our Consumer-First AI strategy starts with a simple belief: technology should make life easier for people. We’re building AI-powered experiences that meet consumers where they are, cut through complexity, and provide guidance that feels intuitive, supportive, and genuinely helpful.
Reimagining Insurance Shopping Through Conversation
One example is the launch of our Experian Insurance Marketplace, a leading platform to find and compare auto insurance rates[i], within ChatGPT.
Shopping for insurance has long been a frustrating process. Consumers jump from site to site, repeatedly entering information and trying to decode policy differences, often still unsure if they found the right coverage at the right price.
Now the experience can begin with a simple question inside ChatGPT.
Consumers now can start their journey with Experian and compare estimated rates from more than 35 leading insurance carriers in our network, receive clear coverage explanations, ask follow-up questions in real time, and seamlessly transition into the Experian experience to explore personalized savings and switch carriers. What once took hours across multiple websites can now begin in one guided interaction.
- Reimagining Insurance Shopping Through Conversation
- Powered by Experian’s Innovation Engine
- Just the Beginning
Experian has long helped people build credit, protect their identity, and improve their financial health. Bringing other capabilities, we offer like insurance into conversational AI is a natural extension of that mission
QA Marketing Technologists
At Experian, we believe that every individual deserves to feel valued, respected, and supported to thrive. We are dedicated to fostering a workplace where people can bring their full identities to work. This commitment extends beyond any single initiative; it is embedded in how we show up for one another and in how we build a culture where all employees feel seen, heard, and supported.
We are pleased that for the seventh consecutive year, our people-first approach has earned us a top score on the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), securing our place on the Equality 100 list for LGBTQ+ workplace inclusion. This honor comes on the heels of winning Out & Equal’s 2025 Outie award for Workplace Excellence and Belonging, and reaffirms our efforts for a workplace that embraces inclusion.
For the past seven years, Experian’s perennial presence on the Orange County Register’s list of Top Workplaces has been the cause for real celebration across our workforce, making this year more special with added honor of receiving the Award of Excellence for its corporate values. “We embrace strong corporate values and celebrate a diversity of ideas and backgrounds across the company. This diversity of thinking and the way we harness it at Experian helps to fuel our innovation and ultimately our ongoing success as a business,” said Craig Boundy, former chief executive officer of Experian North America. “This award is a credit to all the talented people who work here at Experian, bringing a strong drive to perform around a shared mission.” We celebrate our diversity through a range of fun, engaging and informative cultural events, including those supported by our Employee Resource Groups (ERGs). Employees can also join one of our many social clubs to share interests with colleagues, or volunteer with nonprofit organizations to give back to the communities of which Experian supports. Our culture of inclusion is truly something to celebrate and that’s because of every single person who makes up the Experian family and brings our brand to life every day. Experian’s mission is to create a better tomorrow through data, connecting consumers and businesses with more opportunities than ever before. This is supported by our culture of continuous innovation, from the way we work to the solutions we create. This commitment to innovation has helped us create a workplace where our teams across the world have a desire to help change the lives of millions for the better. The diversity of thinking across Experian, and the way in which we harness it, helps fuel our innovation and ultimately our ongoing success as a business. This makes our work relevant to our consumers and clients, adding more value in their own lives – creating a better tomorrow for them. As part of this, our culture works to connect employees to our brand, by involving them in the creation of new products and services. This has had a tremendous positive impact with employees providing valuable feedback and creating advocacy among team members. For example, when developing Experian Boost, which has helped millions of people raise their credit scores, we first beta-tested and shared the innovation internally and were able to garner valuable feedback and support from employees. As a result, we’ve seen tremendous success since the launch of Experian Boost earlier this year. Innovation and Business Success Our culture of diversity and inclusion has enabled Experian to grow and evolve while remaining at the forefront of innovation. For more than 40 years, Orange County has been the heart of our North America operations. We’ve remained focused on developing a culture that achieves and sustains higher performance while giving back to the community, and we’ve strengthened the business across every front. As a result, we continue to have a positive impact on consumers, businesses and the economy. We do this with our products, technology, and innovations — from finding breakthroughs around better utilizing data, to identifying ways we can make access to credit faster and simpler for millions around the world. We’re very proud to be named a Top Workplace by the Orange County Register for our positive workplace culture, which attracts and retains top talent in Orange County, as well as our other locations across North America.
This blog is written by Matt Dunn, GTM Managing Director at Experian. The Women in Sales Awards recognises the exemplary efforts of individuals in sales teams across Europe. Open by nomination only, the awards celebrate the achievement of women who go above and beyond in their career. It aims to promote the needs for greater gender diversity in sales and executive leadership teams across the corporate landscape. We place significant emphasis on helping and supporting women to reach senior roles, and I’m delighted that seven colleagues – Laura Webster, Kathryn O’Brien, Liz Clarke, Ivelina Mihaleva, Bally Ubhi, Clare Brown and Caroline McCrystal – were nominated as finalists at the awards. Even better, Caroline was named as the overall winner in the ‘2019 Best Woman in Inside Sales’ category. Not only that, Caroline was also the winner of the ‘Most Distinguished Saleswoman of the Year’ award too. In total, there were more than 1,000 nominations from companies in 22 countries, which goes to show what a remarkable and fantastic achievement to be recognised in such a way. We’re extremely proud of all their efforts this year and I’m sure you’ll join me in congratulating all of the nominees and Caroline on their outstanding success.
For many of us, the holidays are an exciting time filled with family, friends and a flurry of gift giving and receiving. Unfortunately, this time of year can also put a strain on finances and your financial health. In fact, we see many people start a new holiday season while they’re still working to pay off debt from the year before. Each year, our holiday spending survey takes a look at how people are feeling about holiday spending, how much they plan to spend and their financial goals for the new year. We found shoppers plan to spend 75% more this year on holiday spending than in 2018 with an average of $1,649, and 63% agree holiday expenses affect their finances negatively. We also found 38% of the people we spoke to are feeling stressed as the holiday season approaches. Getting a spending game plan in order now can help protect your financial health and keep your holidays merry and bright. Here are three ways to stay financially fit this holiday season and beyond: Create your holiday spending plan. Setting a budget is an important first step to ensure you’re not spending more than you can afford, but your holiday spending plan should include more than that. Think about who you need to shop for, where you’re going to shop and when you’re going to shop. Our survey showed the lure of a good deal can be hard for some to resist. In fact, one in five Americans said they would risk becoming a victim of identity theft for a good deal. Having a plan in place can help you avoid risky spending behavior while scrambling for last minute gifts. So, make that list and check it twice. Use credit as a financial tool. All year and especially around the holidays, I like to remind people that credit can be a financial tool, while debt is a financial problem. We know that about 44% of people plan to use credit to pay for gifts, and it’s important to do so responsibly. After all, the bills always arrive in January. If you’re going to use credit to pay for gifts, make sure you have a plan for paying your balances off to avoid missing payments and increasing your utilization rate – two critical factors that can have a negative impact on credit scores. Additionally, we found one in four shoppers plan to open a new credit card this season. Opening one or two cards to take advantage of in-store discounts or cash back offers can be a useful way to save money during the holidays, but don’t overdo it. If you take advantage of too many rewards offers, you may find you’ve saved yourself right into debt. Prepare your credit for holiday shopping and the new year. Getting your credit ready for the holiday season and the new year should be part of your holiday spending plan. That way, if you do plan to apply for new credit this shopping season or in 2020, your credit is ready to work for you. Get a copy of your credit report to ensure there are no surprises and catch up an any missed or late payments. This is also the first holiday season you can use free tools like Experian Boost to improve your credit scores if you’re paying your telecom and utility payments on time. We see scores improve for two out of three users with an average boost of more than 10 points. If you have a limited credit history or a thin credit file, you may see an even bigger boost to your credit score. We know almost have of those we spoke to for our survey will try to improve their credit score before the start of the new decade and Experian Boost is proving to be a valuable tool for consumers looking to do just that. There's often the temptation to overspend, but the best gift you can give yourself is being financially smart. My hope is these tips can help boost your holiday cheer while preparing you for a financially healthy new year. Happy holidays.
Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we've made some great progress, but there's so much more we can do and it's going to take the collective effort of all of us to continue to move the needle. That's why we're gearing up to celebrate International Women's Day (IWD). It's a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what's going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women's participation in the labor market, Experian's commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.
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Ally is a verb, not just a noun, at Experian. Our Experian Pride Employee Resource Group created an allyship training for all employees and a Parents Group to provide resources to parents, caregivers and family members so they can better support LGBTQ+ youth and family. New this year is our updated bereavement leave policy that acknowledges chosen family, which honors the experiences of many individuals in the community.
As Experian Chief Sustainability Officer Abigail Lovell says, “The world works best when everyone gets to live as they truly are.”
At Experian, we remain dedicated to making that a reality.
Learn more about Experian ‘s commitment to inclusion and belonging in its 2025 Power of YOU Reports: English | Portuguese | Spanish
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