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Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, today unveiled an audience management platform that will change the way the advertising industry buys and measures media.

I’m pleased to share that Experian has taken another important step in the transformation of our Consumer Services business, having signed an agreement to acquire CSIdentity Corporation (CSID).

On Tuesday, Experian held a press conference and ribbon cutting ceremony with San Diego Mayor, Kevin Faulconer to announce and celebrate the expansion of the data and innovation lab in North America.

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