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This Q&A interview that appeared on Monster.com with Dr. Shanji Xiong, Experian DataLab’s global chief scientist, discusses his career and provides advice for data scientist hopefuls.

Good data is a critical part of building a robust business strategy. Organizations use actionable data insight to improve the customer experience, drive operational efficiencies, leverage cost savings, and enhance the bottom line. In fact, the majority of sales decisions are expected to be driven by customer data by 2020.

New findings from Experian show that Cyber Monday retained its rank as the top email volume and transaction day.

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