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The term big data tends to be overused in business today. While some refer to it as a technology and others a level of insight, it has come to embody many different data actions, from business intelligence, to analytics and data modelling. We have become so obsessed with big data that we think we have to have this level of insight as a requirement to running a successful business.

Confronted with a vast amount of incoming data, today’s digital marketers are facing an on-going battle to keep up.

Recent Experian analysis of U.S. lending trends related specifically to HELOCs reveals important strategies to manage the end of draw period.

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