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by Rathnathilaga.MelapavoorSankaran@experian.com 1 min read April 3, 2026

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Protecting Your Financial Health After the Los Angeles Fires

The recent wildfires in Los Angeles are now among the most destructive recorded in California’s history. Thousands of structures have been damaged or destroyed, and many families are facing the heartbreaking loss of their homes, businesses and personal belongings. The fires have also tragically claimed lives and caused significant injuries.  In the wake of such devastation, the immediate priority for everyone is, of course, ensuring the safety and well-being of themselves and their loved ones.   As communities come together to navigate this challenging time, we are committed to being a resource to consumers. Our hope is to help those impacted by the fires preempt or prevent potential impacts to their financial health and identity where possible.   If you or someone you know has been impacted by the Los Angeles fires, here are some key points to keep in mind.   1. Safeguard Your Identity  Natural disasters can unfortunately create opportunities for identity theft. Important documents containing personal information may be lost or scattered. According to the Federal Trade Commission, instances of identity theft have nearly tripled over the last decade and scammers often exploit chaotic situations and vulnerable consumers.   Be Wary of Scammers: Sadly, following natural disasters, opportunistic fraudsters often deploy schemes tied to charity and donations, insurance, new financing, construction or clean up, and more. These perpetrators may lift and deploy tactics that were successful following natural disasters in other areas and deploy them to target those impacted by the LA wildfires. Stay vigilant against fraudsters who may try to steal your personal information or money through disaster-related schemes or offers that sound too good to be true.  Use Free Credit Monitoring and Fraud Alerts: Take advantage of these services to keep an eye on your credit activity. If you notice anything suspicious, report it immediately to your bank or financial institution.  Consider Freezing Your Credit: If your personal information has been compromised, freezing your credit with the three major credit reporting agencies can prevent new fraudulent credit applications. You can freeze your credit for free with Experian by clicking here or enrolling in its free app on your mobile device.   2. Contact Your Lenders  In times of crisis, many financial institutions are willing to work with affected consumers. If you’re worried about paying your bills on time due to the fires, reach out to your mortgage, auto loan, and credit card companies as soon as possible.  Your lenders can report accounts as deferred or in forbearance if you live in an area impacted by the fires. This means no late payments will be reported, allowing you to focus on immediate concerns. However, interest might continue to accrue on the balance, so be sure to understand the terms of any agreement.  3. Use Your Credit Report as a Financial Tool  Tracking down contact information for each of your lenders can be overwhelming. Your credit report, which you can access for free at annualcreditreport.com or via the Experian website or its free app on your mobile device, can be a helpful starting point.  While, understandably, protecting your credit history or identity may not be your immediate concern, taking a proactive approach could help prevent any or further damage to your financial health at a time when you need access to credit the most.  For more tools and resources to protect your credit standing and financial health, please visit Ask Experian.  

Published: January 29, 2025 by Rod Griffin
Celebrating One Year of Financial Empowerment: The Legacy League Game Show™

Experian is celebrating the one-year anniversary of The Legacy League Game Show™, a dynamic and interactive event that has revolutionized financial literacy education for students at Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs). This innovative program, part of the B.A.L.L. for Life™ initiative, combines the excitement of a game show with essential lessons on credit and financial management. We marked the occasion where it debuted in 2023: at EntreprenUTSA at the University of Texas San Antonio. The Legacy League Game Show™ has traveled to ten universities such as Morgan State and Shaw Universities and major events across the United States. The National Urban League describes the event as transformational; HomeFree-USA calls it a “model for how to teach anything to Gen Z and other generations.” Thousands of students have participated across the country, and more than 99% report an increase in their financial literacy after the experience. As someone whose family didn’t discuss money matters growing up, this impact is especially gratifying. In addition to making learning fun, The Legacy League Game Show™ addresses a critical issue: financial invisibility among young consumers, particularly within communities of color. Forty percent of consumers under 25 are credit invisible, with 26% of Hispanic and 28% of Black consumers affected, compared to 16% of their white and Asian peers.   Special guests, including rapper and college basketball standout Flau’jae, comedian and actor Mike Merrill, Louisiana State University wide receiver Chris Hilton, Jr. and Grammy-nominated D Smoke have joined the game show, adding star power and excitement. Next year, The Legacy League Game Show™ will hit the road again, visiting more schools and events. We already have stops planned at the #IYKYK Pitch Competition in partnership with HomeFree-USA, the University of Illinois in collaboration with the Hispanic Alliance for Career Enhancement (HACE), and the UnidosUS National Conference. Check out the action from our 2024 stops by clicking here.Learn more about Experian’s commitment to underserved communities in The Power of YOU 2024: Diversity, equity, inclusion and social impact report.

Published: December 10, 2024 by Raudy Perez
Experian-supported “Your World on Money” Wins Two Anthem Awards

Modernizing the conversation around credit and financial literacy is a key commitment for Experian, especially for young adults. That’s why we partner with organizations like the Singleton Foundation to produce “Your World on Money,” to meet young people where they are, with engaging, easy-to-understand video shorts about credit, budgeting, and saving and more.   We’re thrilled this commitment and creativity has earned both Gold and Bronze Anthem Awards, which recognize excellence in social good, celebrate the impactful work of organizations and initiatives that are driving positive change. Financial literacy is often not taught in schools, and the language around credit and personal finance can be intimidating. By normalizing these conversations, we hope to inspire confidence and action, helping young adults make informed financial decisions as they navigate life’s milestones. Our United for Financial Health partnership with the Singleton Foundation continues with our new series, the Finance Couch, where college students join our experts on a coach in the middle of a Los Angeles campus to answer their money questions. And our Anthem Award-winning series, HeartBroke, helps couples whose relationships are tested with financial issues to determine if they can work through it or end up HeartBroke(n).

Published: November 19, 2024 by Abigail Lovell
Harnessing Generative AI for Financial Success: Transforming Financial Literacy and Health in the Digital Age

Throughout time, we’ve seen examples of how new technologies can reshape the way we live our lives and manage our finances. As a millennial, the standouts to me are the start of the internet and the rise of the smart phone and mobile banking. Each innovation has opened new ways of learning and simplifying the way we do things.  Now, we find ourselves on the brink of another intriguing shift with the rise of generative AI. This development is especially timely, as we know consumers are hungry for information and resources to improve their credit scores and overall financial health. To get a better sense of how consumers are tapping into this technology, we deployed a survey which showed a significant number of Americans are already embracing generative AI. In fact, 63% of consumers are familiar with generative AI, including 84% of Gen Zers and 79% of millennials. Having learned about finances through trial and error (an approach I wouldn’t recommend), and now dedicating myself to consumer education advocacy, I find this incredibly exciting. Especially considering many consumers, nearly half, are also beginning to tap technology to help manage their personal finances. It’s perhaps no surprise this resonates most for America’s youngest consumers, with 67% of Gen Zers and 62% of millennials stating they use or are considering to use the technology to manage their personal finances. The good news is consumers who are using the technology for personal financial management are reporting an overwhelmingly positive experience – an impressive 96% reported positive experiences and 77% stated they use generative AI for personal financial tasks at least once a week. Key findings include: FINDINGSTOTALGEN Z (18-27)MILLENNIAL (28-43)GEN X (44-59)BOOMER (60-78)SILENT (79+)Indicate they are somewhat or very familiar with GenAI technology63%84%79%58%40%29%Indicate using GenAI to learn about a new topic or personal finances33%46%43%28%19%18%Indicate they are using or considering using GenAI powered tools or apps to help with managing personal finances47%67%62%41%28%23% As we continue to explore the benefits of generative AI, it’s clear this technology can be a valuable resource for improving financial literacy as we look ahead. We believe that the responsible use of AI can open new opportunities for consumers seeking to enhance their financial health. However, as with anything new, there are a few things consumers should keep in mind if they are currently leverage, or considering leveraging generative AI to learn about or manage their finances or credit scores, including: Don’t forget the basics: While there’s no question generative AI can be a helpful tool for managing your finances, consumers shouldn’t lose sight of the “old school” ways to protect their financial health and credit standing. This includes checking your credit report and scores regularly. You can get a free copy of your Experian credit report and FICO® Score[1] updated daily at www.experian.com or via Experian’s free mobile app. Consumers can also get a free credit report from each of the three credit reporting agencies once a week at www.annualcreditreport.com.  Verify your findings: Generative AI tools are only as good as the information they consume and there’s no shortage of misinformation about managing your credit scores and finances that exists online. Always cross-check AI-generated financial advice with reputable sources. You can find answers to many personal finance and credit-building questions on Ask Experian—Experian’s free credit advice blog. Be safe and use generative AI responsibly. Many of the generative AI tools that exist today collect and store user data. Be mindful of the personal information you share with generative AI tools to ensure your information is protected. In short, the rise of generative AI marks a pivotal moment in personal finance education, and an exciting one for me. As we embrace this technology, I believe we can create a more informed and financially empowered consumer base. [1] Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more.

Published: October 30, 2024 by Christina Roman
New Initiative Aims to Empower Opportunities in the Hispanic Community

We believe that financial literacy leads to empowerment. That is why Experian supports initiatives and partners with community organizations to deliver financial education. We also develop products and services that give more control to consumers over their credit profile and financial health. As part of advancing our mission of Financial Power to All®, we are proud to announce we are helping more than 5,000 Hispanic individuals nationwide by relieving $10 million dollars of consumer debt. To provide families with this boost, we joined forces with ForgiveCo, a Public Benefit Corporation (PBC), to administer the acquisition and cancellation of qualifying consumer debt for the selected recipients. Beneficiaries will also receive a one-year premium Experian membership for free that offers access to their Experian credit report in English and Spanish[i], FICO® Score[ii], bilingual educational content, and other financial resources. We hope this effort helps raise awareness of the importance of financial literacy for everyone, and that Experian has resources to help individuals reach their financial dreams.  To amplify the message, we collaborated with multi-platinum, award-winning singer and songwriter Prince Royce and you can see his video here. In fact, we have been making a concerted effort the last several years to evolve our educational resources and products to better support all underserved communities. Some of our other activities include the creation of the B.A.L.L. for Life initiative that connects African American and Hispanic youth with financial education, supporting scholarships for Asian Americans through the Ascend organization, providing custom resources for Out & Equal and Born This Way Foundation for the LGBTQ+ community, supporting the NextGen Innovation Lab for Disability:IN, and sponsoring credit counseling for the military community with Operation HOPE. For resources in Spanish, Experian offers a credit e-book and consumers can access a full suite of articles at the Ask Experian blog here. [i] Only Experian credit reports are available in Spanish. All other services associated with an Experian membership are available in English only. English fluency is required for full access to Experian’s products.  [ii] Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more.

Published: October 22, 2024 by Jeff Softley
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Survey Says: Many Gen Zers and Millennials Seeking Financial Independence

As people around the country prepare to celebrate Fourth of July, our newly released research shows many Gen Z and millennial consumers are longing for more financial independence from their parents.  Why it matters: more than half of Gen Zers and millennials are still financially dependent on their parents. And many don’t feel good about it – with two-thirds saying they feel ashamed when asking their parents for financial support. For many, having an established credit history is key to feeling more financially independent. Additional survey highlights include: StatementGen Z(Ages 18-26)Millennials(Ages 27-42)TotalI am somewhat or very financially dependent on my parents61%47%54%I feel ashamed when I have to ask my parents for financial support62%70%66%I do not consider my parents to be good financial role models28%27%27%Having an established credit history is important to being less financially dependent on my parents77%84%80%I have a hard time saying no to myself when making impulse purchases58%56%57%I am considering cutting down on my online entertainment subscriptions to save money58%55%57%I prefer to spend money on life experiences (like traveling, concerts, etc.) now rather than saving for retirement63%59%61% In addition to limited experience with credit, Gen Z and millennial spending habits may be another factor causing them to rely on parents for financial support. More than half (57%) say they have a hard time saying no to themselves when making an impulse purchase for something they want but don’t need. This is a struggle I can relate to. It’s become easier than ever to purchase what I want, when I want it, right from my phone. When I catch myself doing this, I pause, and I ask myself if this purchase is a need or a want. That quick check-in really helps to curb my impulse spending. Credit can be a financial tool to help us achieve many of the things we want in life, including financial independence from our parents. We have resources available to help consumers lead more financially empowered lives. Our goal is to connect consumers with tools and education to help bring financial power to all. Experian’s free tools and resources If you’re looking to save money, build or improve your credit and be more financially independent, I encourage you to take advantage of Experian’s free tools and resources, including: Reading Experian’s savings blog post with nationally-recognized consumer finance and budgeting expert Andrea Woroch about how to keep more money in your pocket  Watching the “In My Bag” Financial Health Video Series featuring actress-singer Coco Jones for savings tipsJoining Experian’s #CreditChat hosted by @Experian on Twitter with financial experts every Wednesday at 3 p.m. Eastern timeSigning up for Experian Boost™[v], a free feature that enables consumers to add positive payment histories for telecom, utility, video streaming services as well as rent directly to their Experian credit file for a chance to potentially improve their FICO® Score instantlyLearning how to build and protect your credit with Experian’s Credit Essentials for Everyone flipbook and find additional credit education resources at http://www.experian.com/consumereducation. Find additional money-saving resources from Experian by visiting Experian.com/savings Survey methodology Experian commissioned Atomik Research to conduct an online survey of 2,008 adults between the ages of 18-42 years old throughout the United States, with even distribution between Generation Z (N=1,005) and millennials (N=1,003) participants.  The margin of error is +/- 2 percentage points with a confidence level of 95 percent.  Fieldwork took place between March 31, 2023, and April 4, 2023.   Atomik Research is an independent, creative market research agency.    [v] Results will vary. Not all payments are boost-eligible. Some users may not receive an improved score or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost®. Learn more.

Published: June 26, 2023 by Christina Roman
Experian’s Power of YOU: 2023 Diversity, Equity and Inclusion Report

Many times during the course of our last fiscal year, Experian was asked to describe its Diversity, Equity and Inclusion (DEI) “program.” We found this difficult to do. Because DEI isn’t just a “program” at Experian. It drives our mission, our partnerships, and our company culture. We’re happy to share our progress in the Power of YOU: 2023 Diversity, Equity and Inclusion Report. In this edition of our global report, you’ll see how our mission of financial inclusion is at the center of our products and services; how we support our consumers, clients and communities; and how we seek and attract the best talent across the world. Our teammates are key to progress and impact. Together, we drive innovations to meet consumers’ needs, such as Experian Go and our new auto insurance comparison shopping service in North America. The Support Hub pilot in the United Kingdom helps disabled people get easier access to essential services like banking and utilities. We’re proud of programs like Transforme-se in Brazil for people in vulnerable circumstances, which provide scholarships and training in STEM. In the first month, more than half of the participants improved their social and financial standing. Across the globe, partnerships with nonprofits and non-governmental organizations (NGOs) have impacted more than 18 million people so far. I hope you’ll enjoy reading the report to understand why our efforts around inclusion and belonging make Experian such a great place to work. You’ll also gain an appreciation for our ongoing focus on supporting the communities in which we live, work, and serve, and helping consumers achieve their life goals.

Published: June 9, 2023 by Wil Lewis
Enjoy the Open Road: Small Steps to Save on Vehicle Purchases and Repairs

Our latest State of the Automotive Finance Report: Q1 2023 showed the average new vehicle loan amount reached $40,851, and today’s average used vehicle loan amount is $26,420. While the growth of average loan amounts is slowing, and in some cases, decreasing from previous years, rising interest rates are pushing monthly payments higher for many consumers. This news comes at a time when many consumers are looking for ways to save money and are holding onto their vehicles longer. In fact, as of Q1 2023, the average length of ownership for new vehicles purchased as far back as 2010 is 4.19 years. At the same time, the cost of vehicle repairs has many consumers feeling financially stressed. Whether to eliminate the burden of rising costs of goods and services, or to plan for big ticket items like vehicle purchases or repairs, our research shows saving money is top of mind for many consumers. Two-thirds tell us they are actively looking for ways to trim expenses from their monthly budget. If you’re shopping for a new set of wheels, or trying to keep your old ones on the road longer, here are four steps you can take to save money: Use credit as a financial tool A good credit score could help you qualify for better interest rates and better terms for loans. Whether you’re looking to purchase a new vehicle or finance repairs, a positive credit history can be a powerful financial tool. Your credit score can also impact the rates you may pay for insurance. Work to keep your credit card balances low and make your payments on time. Using tools like Experian Boost[1] allows you to add your positive payments for telecom and utility bills as well as video streaming services – and now rent payments – to your Experian credit file to potentially increase your FICO®[2] Score instantly. Cut costs where you can We are committed to helping consumers save money in multiple ways and auto insurance is one area consumers may be overpaying. To combat this, we now offer an auto insurance shopping service that delivers tailored rates based on your current policy and vehicle directly from our mobile app. Consumers can potentially save on average more than $900 per year through our service, which is significant. Plan ahead to save on interest rates Interest rates are a key consideration if you’re shopping for a new or used vehicle. Our latest State of the Automotive Finance Market Report showed the average interest rate for a new vehicle is 6.58%. Oftentimes when shopping for a vehicle the main priority is securing a low monthly payment, but it’s also important to assess the total cost of the loan, particularly amid rising interest rates and vehicle prices. With this in mind, some new vehicle shoppers who were in search of lower interest rates opted for shorter loan terms in Q1 2023. Determine how much you can afford to spend each month and opt for shorter loan terms to save on interest. Don’t get a lemon With prices increasing, we know many people are opting for used vehicles. While this can help with costs, it’s important to know what you’re buying before you sign on the dotted line. Request a vehicle history report, like an Experian AutoCheck report, before committing to the purchase. These reports include how many previous owners the vehicle had, or if there were any reported accidents. This can help you avoid surprises down the road and give you a better idea of the value of the car. In addition to a vehicle history report, we recommend having the vehicle inspected by a licensed mechanic. We rely on our vehicles every day. By leveraging the right tools, and with proper planning, you may view them less as a financial burden and more as a means to enjoy the freedom of the open road. [1] [Results will vary. Not all payments are boost-eligible. Some users may not receive an improved score or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost. Learn more. [2] FICO is a registered trademark of Fair Isaac Corporation

Published: June 7, 2023 by Rod Griffin
Experian’s Work Promoting Financial Inclusion Recognised with an ‘Outstanding Company Contribution to the Industry’ Award

We are pleased to share that during last night’s annual Credit Awards, Experian scooped a special recognition award for our work supporting consumers, businesses, and the UK economy through the cost-of-living crisis. Part of this support focused on delivering financial education to marginalised groups – including younger people who were acutely feeling the pressure of rising costs and economic uncertainty. A great example of this was our work alongside the influential voices of Young Money blogger, Iona Bain, and celebrity footballer Bayo Akinfenwa, promoting credit education and helping young people take control of their financial health through a series of original videos on social media. The campaign reached over 1 million 18-25 year olds and guests at the ceremony were treated to a viewing of one of the campaign videos. In addition, Experian’s #EaseTheSqueeze campaign has been helping people manage their budgets, with tips and guidance about how they can take control of their finances. So far, we have managed to reach 8.5 million people in the UK. And, finally, our annual Credit Awareness Week campaign continues to help people develop a better understanding of credit, including how credit scoring works, dispelling common myths, and tackling issues such as credit refusal. We have also made huge strides developing an exciting pipeline of unique solutions in response to the cost of living crisis. For example, Experian’s Support Hub aims to help consumers with support needs to better connect with financial institutions and other services they need to access. By 2030, it is hoped the Support Hub will help more than 7 million disabled people. Judges from across the credit industry presided over the Credit Awards 2023, which was organised by Credit Strategy magazine and held at London’s Grosvenor House Hotel. The ‘Outstanding Company Contribution to the Industry’ award celebrates the continuous work from one company for betterment of the industry. Commenting on Experian’s win, Credit Strategy’s Group Editor Michal Lodej said: “Experian has worked tirelessly to improve the publics’ knowledge about their finances and have developed numerous tools for consumers to evaluate and improve their financial health. Their dedication to make a difference has provided much-need value for millions of people as well as the wider credit industry. For that reason, Experian were worthy winners of this year’s ‘Outstanding Company Contribution to the Industry’ award.” As the current economic environment adds extra pressure on households around the world, we recognise the significance of the role we can play to help ensure people can get through this period of financial pressure. It’s important that we continue to do all we can to keep pace, and we remain committed to equip people with the knowledge and tools to help them manage their finances effectively.

Published: June 2, 2023 by Editor
Take a Look: Millennial and Gen Z Personal Finance Trends

Understanding how credit works is key to protecting your financial health in any environment – and this is especially true today. What’s new: To see how America’s youngest consumers are faring, we recently deployed a national survey looking at: Gen Z and millennial’s understanding of credit and personal financeHow recent economic news is impacting their financial health What would make them feel more optimistic about their situation  Why it matters: As we look ahead, millennials and Gen Z consumers will be the biggest drivers of spending and our economy. Ensuring they have access to trusted financial education and resources is key.  Survey highlights include: Building a strong credit history is key to unlocking many things we want in life, yet many younger people do not understand its importance until they get older. The bottom line: Our research revealed many Gen Z and millennial consumers are simply unsure how to successfully build credit and are hungry for trusted resources of personal finance information. “We believe in financial power for all and ensuring America’s youngest consumers are empowered to be financially independent adults is key to achieving this,” said Christina Roman, consumer education advocate at Experian. “Personal finance and credit education are central to our mission. We are committed to being a trusted resource for consumers looking to improve their financial health during our current economic environment and beyond.” How Experian Can HelpThere are free and easy steps consumers can take to help improve their financial health with Experian, including: Getting a free copy of your Experian credit report and FICO[1] Score®[2] at www.experian.com or via Experian’s mobile app. Our app also has free personal finance and credit building tools Add positive telecom, utility, video streaming service and qualifying rent payments to your Experian credit report through Experian Boost[3] for an opportunity to improve your credit scores by visiting www.experian.com/boost. Young consumers without an established credit history can download Experian’s mobile app and enroll in a free Experian membership to establish, use and grow credit responsibly with Experian Go™ Joining Experian’s #CreditChat hosted by @Experian on Twitter with financial experts every Wednesday at 3 p.m. Eastern timeVisiting the Ask Experian blog for answers to common questions, advice and education about creditLearn how to build and protect your credit with Experian’s Credit Essentials for Everyone flipbook and find additional credit education resources at resources at http://www.experian.com/consumereducation. Find additional money-saving resources from Experian by visiting experian.com/savings Survey MethodologyExperian commissioned Atomik Research to conduct an online survey of 2,008 adults between the ages of 18-42 years old throughout the United States, with even distribution between Generation Z (N=1,005) and millennials (N=1,003) participants.  The margin of error is +/- 2 percentage points with a confidence level of 95 percent.  Fieldwork took place between March 31, 2023, and April 4, 2023.   Atomik Research is an independent, creative market research agency.    [1] FICO is a registered trademark of Fair Isaac Corporation [2] Credit score calculated based on FICO Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more. [3] Results will vary. Not all payments are boost-eligible. Some users may not receive an improved score or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost. Learn more.

Published: May 23, 2023 by Editor