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by Rathnathilaga.MelapavoorSankaran@experian.com 1 min read April 3, 2026

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Protecting Your Financial Health After the Los Angeles Fires

The recent wildfires in Los Angeles are now among the most destructive recorded in California’s history. Thousands of structures have been damaged or destroyed, and many families are facing the heartbreaking loss of their homes, businesses and personal belongings. The fires have also tragically claimed lives and caused significant injuries.  In the wake of such devastation, the immediate priority for everyone is, of course, ensuring the safety and well-being of themselves and their loved ones.   As communities come together to navigate this challenging time, we are committed to being a resource to consumers. Our hope is to help those impacted by the fires preempt or prevent potential impacts to their financial health and identity where possible.   If you or someone you know has been impacted by the Los Angeles fires, here are some key points to keep in mind.   1. Safeguard Your Identity  Natural disasters can unfortunately create opportunities for identity theft. Important documents containing personal information may be lost or scattered. According to the Federal Trade Commission, instances of identity theft have nearly tripled over the last decade and scammers often exploit chaotic situations and vulnerable consumers.   Be Wary of Scammers: Sadly, following natural disasters, opportunistic fraudsters often deploy schemes tied to charity and donations, insurance, new financing, construction or clean up, and more. These perpetrators may lift and deploy tactics that were successful following natural disasters in other areas and deploy them to target those impacted by the LA wildfires. Stay vigilant against fraudsters who may try to steal your personal information or money through disaster-related schemes or offers that sound too good to be true.  Use Free Credit Monitoring and Fraud Alerts: Take advantage of these services to keep an eye on your credit activity. If you notice anything suspicious, report it immediately to your bank or financial institution.  Consider Freezing Your Credit: If your personal information has been compromised, freezing your credit with the three major credit reporting agencies can prevent new fraudulent credit applications. You can freeze your credit for free with Experian by clicking here or enrolling in its free app on your mobile device.   2. Contact Your Lenders  In times of crisis, many financial institutions are willing to work with affected consumers. If you’re worried about paying your bills on time due to the fires, reach out to your mortgage, auto loan, and credit card companies as soon as possible.  Your lenders can report accounts as deferred or in forbearance if you live in an area impacted by the fires. This means no late payments will be reported, allowing you to focus on immediate concerns. However, interest might continue to accrue on the balance, so be sure to understand the terms of any agreement.  3. Use Your Credit Report as a Financial Tool  Tracking down contact information for each of your lenders can be overwhelming. Your credit report, which you can access for free at annualcreditreport.com or via the Experian website or its free app on your mobile device, can be a helpful starting point.  While, understandably, protecting your credit history or identity may not be your immediate concern, taking a proactive approach could help prevent any or further damage to your financial health at a time when you need access to credit the most.  For more tools and resources to protect your credit standing and financial health, please visit Ask Experian.  

Published: January 29, 2025 by Rod Griffin
Celebrating One Year of Financial Empowerment: The Legacy League Game Show™

Experian is celebrating the one-year anniversary of The Legacy League Game Show™, a dynamic and interactive event that has revolutionized financial literacy education for students at Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs). This innovative program, part of the B.A.L.L. for Life™ initiative, combines the excitement of a game show with essential lessons on credit and financial management. We marked the occasion where it debuted in 2023: at EntreprenUTSA at the University of Texas San Antonio. The Legacy League Game Show™ has traveled to ten universities such as Morgan State and Shaw Universities and major events across the United States. The National Urban League describes the event as transformational; HomeFree-USA calls it a “model for how to teach anything to Gen Z and other generations.” Thousands of students have participated across the country, and more than 99% report an increase in their financial literacy after the experience. As someone whose family didn’t discuss money matters growing up, this impact is especially gratifying. In addition to making learning fun, The Legacy League Game Show™ addresses a critical issue: financial invisibility among young consumers, particularly within communities of color. Forty percent of consumers under 25 are credit invisible, with 26% of Hispanic and 28% of Black consumers affected, compared to 16% of their white and Asian peers.   Special guests, including rapper and college basketball standout Flau’jae, comedian and actor Mike Merrill, Louisiana State University wide receiver Chris Hilton, Jr. and Grammy-nominated D Smoke have joined the game show, adding star power and excitement. Next year, The Legacy League Game Show™ will hit the road again, visiting more schools and events. We already have stops planned at the #IYKYK Pitch Competition in partnership with HomeFree-USA, the University of Illinois in collaboration with the Hispanic Alliance for Career Enhancement (HACE), and the UnidosUS National Conference. Check out the action from our 2024 stops by clicking here.Learn more about Experian’s commitment to underserved communities in The Power of YOU 2024: Diversity, equity, inclusion and social impact report.

Published: December 10, 2024 by Raudy Perez
Experian-supported “Your World on Money” Wins Two Anthem Awards

Modernizing the conversation around credit and financial literacy is a key commitment for Experian, especially for young adults. That’s why we partner with organizations like the Singleton Foundation to produce “Your World on Money,” to meet young people where they are, with engaging, easy-to-understand video shorts about credit, budgeting, and saving and more.   We’re thrilled this commitment and creativity has earned both Gold and Bronze Anthem Awards, which recognize excellence in social good, celebrate the impactful work of organizations and initiatives that are driving positive change. Financial literacy is often not taught in schools, and the language around credit and personal finance can be intimidating. By normalizing these conversations, we hope to inspire confidence and action, helping young adults make informed financial decisions as they navigate life’s milestones. Our United for Financial Health partnership with the Singleton Foundation continues with our new series, the Finance Couch, where college students join our experts on a coach in the middle of a Los Angeles campus to answer their money questions. And our Anthem Award-winning series, HeartBroke, helps couples whose relationships are tested with financial issues to determine if they can work through it or end up HeartBroke(n).

Published: November 19, 2024 by Abigail Lovell
Harnessing Generative AI for Financial Success: Transforming Financial Literacy and Health in the Digital Age

Throughout time, we’ve seen examples of how new technologies can reshape the way we live our lives and manage our finances. As a millennial, the standouts to me are the start of the internet and the rise of the smart phone and mobile banking. Each innovation has opened new ways of learning and simplifying the way we do things.  Now, we find ourselves on the brink of another intriguing shift with the rise of generative AI. This development is especially timely, as we know consumers are hungry for information and resources to improve their credit scores and overall financial health. To get a better sense of how consumers are tapping into this technology, we deployed a survey which showed a significant number of Americans are already embracing generative AI. In fact, 63% of consumers are familiar with generative AI, including 84% of Gen Zers and 79% of millennials. Having learned about finances through trial and error (an approach I wouldn’t recommend), and now dedicating myself to consumer education advocacy, I find this incredibly exciting. Especially considering many consumers, nearly half, are also beginning to tap technology to help manage their personal finances. It’s perhaps no surprise this resonates most for America’s youngest consumers, with 67% of Gen Zers and 62% of millennials stating they use or are considering to use the technology to manage their personal finances. The good news is consumers who are using the technology for personal financial management are reporting an overwhelmingly positive experience – an impressive 96% reported positive experiences and 77% stated they use generative AI for personal financial tasks at least once a week. Key findings include: FINDINGSTOTALGEN Z (18-27)MILLENNIAL (28-43)GEN X (44-59)BOOMER (60-78)SILENT (79+)Indicate they are somewhat or very familiar with GenAI technology63%84%79%58%40%29%Indicate using GenAI to learn about a new topic or personal finances33%46%43%28%19%18%Indicate they are using or considering using GenAI powered tools or apps to help with managing personal finances47%67%62%41%28%23% As we continue to explore the benefits of generative AI, it’s clear this technology can be a valuable resource for improving financial literacy as we look ahead. We believe that the responsible use of AI can open new opportunities for consumers seeking to enhance their financial health. However, as with anything new, there are a few things consumers should keep in mind if they are currently leverage, or considering leveraging generative AI to learn about or manage their finances or credit scores, including: Don’t forget the basics: While there’s no question generative AI can be a helpful tool for managing your finances, consumers shouldn’t lose sight of the “old school” ways to protect their financial health and credit standing. This includes checking your credit report and scores regularly. You can get a free copy of your Experian credit report and FICO® Score[1] updated daily at www.experian.com or via Experian’s free mobile app. Consumers can also get a free credit report from each of the three credit reporting agencies once a week at www.annualcreditreport.com.  Verify your findings: Generative AI tools are only as good as the information they consume and there’s no shortage of misinformation about managing your credit scores and finances that exists online. Always cross-check AI-generated financial advice with reputable sources. You can find answers to many personal finance and credit-building questions on Ask Experian—Experian’s free credit advice blog. Be safe and use generative AI responsibly. Many of the generative AI tools that exist today collect and store user data. Be mindful of the personal information you share with generative AI tools to ensure your information is protected. In short, the rise of generative AI marks a pivotal moment in personal finance education, and an exciting one for me. As we embrace this technology, I believe we can create a more informed and financially empowered consumer base. [1] Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more.

Published: October 30, 2024 by Christina Roman
New Initiative Aims to Empower Opportunities in the Hispanic Community

We believe that financial literacy leads to empowerment. That is why Experian supports initiatives and partners with community organizations to deliver financial education. We also develop products and services that give more control to consumers over their credit profile and financial health. As part of advancing our mission of Financial Power to All®, we are proud to announce we are helping more than 5,000 Hispanic individuals nationwide by relieving $10 million dollars of consumer debt. To provide families with this boost, we joined forces with ForgiveCo, a Public Benefit Corporation (PBC), to administer the acquisition and cancellation of qualifying consumer debt for the selected recipients. Beneficiaries will also receive a one-year premium Experian membership for free that offers access to their Experian credit report in English and Spanish[i], FICO® Score[ii], bilingual educational content, and other financial resources. We hope this effort helps raise awareness of the importance of financial literacy for everyone, and that Experian has resources to help individuals reach their financial dreams.  To amplify the message, we collaborated with multi-platinum, award-winning singer and songwriter Prince Royce and you can see his video here. In fact, we have been making a concerted effort the last several years to evolve our educational resources and products to better support all underserved communities. Some of our other activities include the creation of the B.A.L.L. for Life initiative that connects African American and Hispanic youth with financial education, supporting scholarships for Asian Americans through the Ascend organization, providing custom resources for Out & Equal and Born This Way Foundation for the LGBTQ+ community, supporting the NextGen Innovation Lab for Disability:IN, and sponsoring credit counseling for the military community with Operation HOPE. For resources in Spanish, Experian offers a credit e-book and consumers can access a full suite of articles at the Ask Experian blog here. [i] Only Experian credit reports are available in Spanish. All other services associated with an Experian membership are available in English only. English fluency is required for full access to Experian’s products.  [ii] Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more.

Published: October 22, 2024 by Jeff Softley
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Helping People Understand How to Improve Their Credit Scores in Italy #ExperianStories

In Italy, some people believe that a credit report is just a list of bad people who haven’t paid what they owe. In addition to a poor understanding of how credit works, some Italians also have large amounts of debt, especially among millennials. Young people don’t always think about how their current financial situation can affect their future. Fewer millennials are taking out loans for houses and cars, and more and more take out small loans to pay for their gym memberships or mobile phones. Unemployment rates are high in Italy, and without a job to pay the fees, young families and students’ debt keep piling up. I’ve worked with Experian for 16 years, but my current role as the marketing and communications manager in Italy is the first time I’ve worked directly for consumers, trying to understand their needs and how we can address them. As a Italian, I’ve seen firsthand the lack of good financial education out there – even in the government – and my team and I wanted to find a solution that would help people understand their credit and financial situation to prepare them for the future. My team partnered with Movimento Difesa del Cittadino (MDC) – an organization that promotes the protection of consumers in Italy – to create and launch a new tool in January 2017 called RataTua; or in English, “Your Installment.” RataTua is a self-assessment smartphone application that enables consumers to assess their overall finances and their capacity to sustain additional loans. After assessing a consumer’s credit history, the app displays a red, yellow or green indicator of financial risk, and provides helpful tips and financial definitions to help people better understand their financial situation. Our goals with this tool are to educate consumers on how to best prepare themselves for major financial decisions and explain how they can improve their credit scores. At Experian, we have amazing quantities of both positive and negative data, and we’re trying to shift the perspective that credit bureaus are not the equivalent to Santa’s naughty list. In addition to the app, we printed 20 thousand copies of a Consumer Advice Guide that walks consumers through their lending journey – from their decision to apply for a loan to how to avoid falling into too much debt. We’ve distributed these brochures throughout 60 Movimento del Cittadino offices in Italy. In the end, we want to give young Italians more choices and opportunities for their futures, so they can achieve their goals. By helping millennials think through how their financial choices have implications for the future, we can prepare them for unforeseen expenses down the road.

Published: June 18, 2017 by
Experian’s Role in Mapping Innovation

For any company to remain competitive in today’s rapidly changing marketplace, innovation must play an integral role in its business model. Industry’s greatest innovators are successful not only because they deliver superior products in the present, but also – and perhaps more importantly – because they continuously solidify their place in the future through a culture of discovery that encourages modernization and disruption. The amount of data is expected to increase up to ten times the current amount by 2020, and Experian looks to innovation to bring answers to the problems such increases can pose. We’re finding new ways to help business across a multitude of industries integrate the latest in data technology into nearly every aspect of their operations. Data is powering everything we do.  A great example of our commitment to continuous improvement through innovation is Experian’s DataLabs operation, which Greg Satell profiles in his new book Mapping Innovation: A Playbook for Navigating a Disruptive Age. At Experian, we saw opportunity to innovate and adapt, and proposed the creation of a separate division with the sole purpose of pursuing disruptive opportunities where there was no existing market to measure – we called it DataLabs. As Satell notes, Experian DataLabs was designed to work with our customers to map out their problems, identify new opportunities, build solutions around those opportunities and develop new capabilities for the company. With an increasingly competitive market, Experian is committed to being inventive and agile. Embracing and sustaining this innovation has worked.  In the United States alone, DataLabs has launched eight products, and has another twelve in development. We continue to work with our customers to address new problems and remain agile so we can develop new capabilities. These insights have real world application that can help tens of thousands of Americans. As an example, small businesses – the classification of businesses that create nearly two-thirds of net new jobs in the United States – notoriously struggle to obtain loans to grow because of a perceived lack of data on their credit worthiness. Without access to credit, these businesses aren’t able to grow further, preventing them from hiring more people. DataLabs’ latest experiment concerned whether social media sites can help businesses obtain credit. By looking at social media sites we were able to help small businesses with credit verification. DataLabs also works to help companies more efficiently use resources to target the right consumer. As an example, Experian’s DataLabs scientists analyzed billions of credit and debit card transactions to understand how population segments spent money and then used that information to build predictive behavior profiles. With this information in hand, credit card companies were able to market credit cards to specific population segments and make rewards programs more attractive to consumers in the   process. Perhaps more importantly, though, DataLabs ensures that Experian has a place in tomorrow’s economy by keeping Experian relevant in an ever-evolving marketplace. To quote Satell, “every enterprise is a unique combination of business model, strategy and culture.” Experian is the manifestation of a culture of discovery that enables us to grow and evolve while remaining at the forefront of innovation. Experian’s innovations continue to be recognized and we are proud to be included in Greg Satell’s  insightful book. To read the complete profile of Experian, including more information on its formation, work to-date and plans to continue disrupting the future, check out Mapping Innovation: A Playbook for Navigating a Disruptive Age here.

Published: June 13, 2017 by
Data Accuracy is Helping Police in the U.K. Keep People Safe #ExperianStories

“If you’re taking an emergency call (999 in the U.K.), it’s easy to spell a name wrong. And sometimes people reporting a crime won’t give you their name at all. So, after 13 years, we’d collected thousands of duplicate or incorrect records. That might seem trivial, but linking data with the right person can be crucial to a case. You might speak to a vulnerable person and miss that they’re a repeat victim of crime. The bottom line is that, to keep people safe, we needed better data. I asked Jon (at Experian) if he could help. He certainly could. I applied for Home Office funding for the project and, after three nerve-wracking months, we actually won it. Then it was, ‘Alright, how’s this going to work?’. Experian set up a system for us called Pandora. It took our data, cleansed it using Experian data – filling in gaps, adding data streams so that, using our own matching criteria, we managed to merge thousands of records. The result was data that’s as clean and accurate as we could possibly get it. We call it our Golden Nominal database — and the difference is phenomenal. Now, incoming calls prompt one or two records instead of hundreds, giving us a clear view of the caller. If someone’s calling about domestic violence, we’ll see whether they’re a repeat victim, and get them help fast. And frontline officers can run instant checks on a suspect from a phone, seeing how big a risk they pose and whether to call for support. We’ve got a way to go, but we’re already creating a thousand fewer records a week. And it’s all down to Experian’s work behind the scenes. It’s delivering exactly what we wanted.”

Published: June 13, 2017 by
Experian’s Financial Screening Tools Are Helping Patients Get Hospital Bills Paid  #ExperianStories

  Health care can be expensive and unaffordable for many Americans. By developing a financial assistance screening tool and raising hospital donations through local charities, Experian makes sure those in need have financial support to put their health first. For many Americans, health care costs can be brutal. Insurance may not cover enough for some people, resulting in expensive out-of-pocket costs. Others may not even have insurance, forcing them to shoulder massive bills they can’t afford to pay. A few years ago, Experian created a financial assistance screening tool that helps patients quickly find out if they are eligible for financial support by asking a few questions about income and household size. We are proud that we get to say to many low-income patients, “Don’t worry about your bill, it’s going to be covered – just focus on getting better.” But while it’s wonderful to witness the relief on people’s faces when they find out their medical expenses are covered, we also noticed that many individuals with a moderate income were unable to pay for unexpected medical expenses, even with this screening tool. The financial burden of a sudden health issue could tip their family budget over the edge, leading them to default on credit cards, struggle to pay rent or their mortgage, or even get pushed into bankruptcy. They’re not poor enough to get financial support, but they’re not rich enough to pay for all out-of-pocket expenses, so they fall through the cracks. Unsatisfied with this reality, my team and I created a way to help middle-income families in need, using both the Experian Health Care financial assistance screening tool and the support of generous donors. We ask third-party donors, such as charities and companies – and our fellow Experian employees – to help us assist patients who are struggling to pay their bills. Their donations help create a fund for hospitals that can cover for these types of emergencies. When hospitals run Experian’s screening tool and identify a patient struggling to pay their medical bills, we can tell the patient they’re covered. Rather than worrying over bills, they can focus on what truly matters – their health. It’s really exciting to take an Experian product that already works for those in need, and use it to help even more patients. Right now, there are more than 700 hospitals using our screening tool. It blows my mind to think about how many more millions of patients this donation fund will help each year.

Published: June 11, 2017 by
Volunteering to Illuminate Local Communities with Credit Education

Five years ago, I began volunteering as an Experian Ambassador, teaching personal finance to local high school students. It is so rewarding to share my credit knowledge with young people, and to see their eyes light up when they understand how credit works. I ended up starting my career at Experian 26 years ago because my passion for credit runs in my blood. I was raised in a household where reputation was everything to my father. The idea of having a good name, a good reputation and a good credit score was drilled into me. So, when Experian created the Ambassador Program to promote financial literacy in local communities through employee volunteers, I jumped at the chance to participate. At the time, I was an Account Executive and knew that for most consumers, credit is an obscure subject. I thought this program would be a great opportunity to apply my expertise and educate people in my community about the importance of taking their financial reputation seriously. As an Ambassador, I gave my first presentation on financial literacy to high school students, and the experience was so rewarding that I immediately contacted my son’s high school to see if I could teach the same class to his classmates. The program has grown to where I now go to the school twice a year, teaching the entire student body of 4,000 students about how they can responsibly build their credit. For each class, I share personal stories and anecdotal examples that are relatable to them. For example, to explain how credit scores affect consumers, I ask every student to think of number between 350 and 800. I then pick three volunteers to come to the stage – one who chose a number in the low range, one from the mid-range and third from the higher range. I then ask those three kids to agree on the dream car they would buy. Once they agree on the make and model, we talk about how the price of the car is the same for everyone, but that their credit score determines the loan financing. Someone with a higher credit score will pay much less over the life of a car loan than someone with a lower score. That’s the moment my students’ eyes light up, because they finally understand how credit works. Over the years, I’ve had kids come up to me in grocery stores and thank me for teaching them about credit. One young man in particular came up to me at a local farmer’s market, beaming. “I remember when you taught me about credit scores,” he said. “Because of you, I was able to save money, get a secured card, build my credit and buy my first car.” His pride was infectious. Credit has an impact in everyone’s life at some point. By speaking to students at a young age, in terms and language they understand, I’ve helped countless students successfully and safely build credit to help them reach their first financial milestones. I am proud of the opportunity I have been given at Experian to help young people to take control of their financial futures.

Published: June 4, 2017 by