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by Krishna.Nelluri@experian.com 5 min read April 10, 2026

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At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

By translating complex financial data into practical next steps, EVA serves as an intelligent financial copilot. It helps people move from insight to action with confidence and supports smarter budgeting, saving, and borrowing decisions aligned with their goals and financial priorities

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At Experian, our mission is bringing Financial Power to All™. EVA represents Consumer First AI in action by combining advanced artificial intelligence, human centered design, and a trusted data foundation to expand access to personalized financial tools and support greater financial inclusion.

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At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions.

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

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Trust is foundational to everything we do at Experian. It’s how we build products people rely on, how we serve clients and consumers, and how we work together every day. That focus makes this year’s recognition from Fortune’s 100 Best Companies to Work For List even more meaningful.

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What makes this honor especially significant is how it’s earned. The ranking is based entirely on employee feedback from the Great Place to Work survey. Our people told us they feel welcomed, trusted to do their jobs, respected for who they are, and valued for the impact they make. They shared that Experian is a place where people can be themselves and count on one another.

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That internal trust matters externally. When employees trust their workplace, they do their best work. That translates directly into the trust our consumers and clients place in us—to handle data responsibly, deliver insights with integrity, and help people and businesses move forward with confidence.

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Our way of working has earned Experian the2026 BIG Innovation Awardfor its AI-powered Experian-Assistant for Model Risk management, Top Score in the2026 Equality 100,Best Place to Work for Disability Inclusion, and as one of the25 World’s Best Workplaces™ 2025.

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

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This milestone builds on our broader strategy to embed intelligent, trusted AI across the consumer ecosystem. Through continued advancements in EVA’s adaptive financial guidance and the launch ofExperian Insurance Marketplaceintegrate with theChatGPTplatform, we are meeting consumers wherever they are with personalized insights and relevant financial opportunities delivered through conversational experiences.

  • This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective.
  • That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant.
  • Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
  • Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
  • Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
  • Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
  • Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
  • Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
  • Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns
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Experian Sponsors Women in Data 2019

This blog is written by Lisa Fretwell, Managing Director of Data Services at Experian. It’s no secret that women are hugely under-represented in careers relating to science, technology, engineering and mathematics (STEM). In fact, research suggests that only 13% of the overall UK workforce are women in STEM and, as a consequence, we find ourselves with fewer female role models to inspire confidence and ambition in the next generation. Positive female role models are fundamental if we are to transform some of the preconceptions that girls have about a career in STEM. And part of encouraging new generations into our industry means recognising and celebrating the achievements of those women blazing a trail here and now. That’s why we are delighted to be sponsors of today’s Women in Data (UK) conference for the third successive year. This unique event helps inspire, educate and support women across the data industry. It’s a privilege to be part of the Women in Data community, to get to know more amazing women in our industry and to share their incredible stories. One of the highlights of the event is the annual ’20 Women in Data and Technology’ recognition, celebrating incredible role models who are motivating others to pursue their own career ambitions in the industry. We were particularly thrilled to learn that our very own Louise Maynard-Atem, has been included in this year’s highly prestigious list. Congratulations to Louise on a truly phenomenal and well-deserved achievement. Experian’s goal is to have a workforce that’s as rich in diversity as the people who use our services. That’s one of the many reasons we’re so excited by WiD’s mission. Together we hope to empower and encourage more women into the data industry, supporting the next generation of data scientists who can help shape the future.

Published: November 28, 2019 by
Helping Gen Z and Millennials Get Smart About Credit

Building a credit history takes time. Establishing a credit history early in life can help ensure you have access to affordable credit when you need it. The problem is that people tend to learn about credit and finances through trial and error. This is unfortunate because recovering from financial mistakes takes time, too. In fact, it could take years to rebound from one financial misstep. This trend is especially common for young adults who are just beginning to get their financial feet wet, and it’s one of the many reasons credit education and improving the financial health of consumers of all ages is core to our mission at Experian. As Director of Consumer Education and Advocacy, I get the opportunity to talk to a variety of students and young adults across the country on a regular basis. Millennials and Gen Z are often labeled slackers, but I don’t believe that for an instant. They experienced the financial crisis firsthand in their early years, and they really don’t want to repeat what their parents went through. Can you blame them, really? One thing we know for certain about young adults is they are very interested in learning as much as they can about money, finance and credit, and it’s our goal to be an educational resource to them. As the saying goes, you don’t know what you don’t know. We have a chance to give younger generations the information and tools to know more than previous generations did at their ages. Here are some of my favorite tried and true tips to help set young adults up for credit success: Start small and grow slowly. A secured account with a small credit limit can establish your credit history and help you start saving at the same time. Good credit and strong savings habits go hand-in-hand. You don’t need a credit card with a high limit to have good credit. Use the credit you have wisely. Good credit scores are not about having a lot of credit, but rather about how you use the credit you have available. Make a small purchase each month and pay it in full. That will show you can use credit well without taking on debt. Use your cell phone to improve your credit. With Experian Boost, you can add positive telecom and utility payments to your credit history and possibly boost your credit score. In the past, failing to pay your utility or cell phone bills could hurt your credit, but paying on time didn’t help. With Experian Boost, that’s changed. Use technology to make managing your credit automatic. Millennials and Gen Zers are the most technologically savvy generations in our history. Use technology, such as online banking apps and credit management tools like the Experian app, to automate savings and payments, to alert you to potential fraud and to track your progress as you build your credit history. We know helping people better understand and access credit is a team effort, and we work closely with our advocacy networks to increase our impact. We recently joined the American Bankers Association to provide young adults with financial education. Leading up to Get Smart About Credit Day, we hosted a Facebook Live with Jeni Pastier, Director of Financial Education Programs for the American Bankers Association to address credit topics young adults typically don’t understand or know about at all. You can watch the full video here and find additional articles to get smarter about credit on the Ask Experian blog.

Published: November 25, 2019 by
An outcome-focused approach to analytics and AI

I recently had the opportunity to discuss the current state of #data collection, analytics, and AI in an interview with @CIODive. As technology advances, businesses can collect and analyse more data than ever before. However, most of that information ends up languishing, seldom being used or even catalogued. Recent research suggests that partly, this happens because businesses are unaware of what data they store or don’t know how to get actionable insights out of it. This lack of visibility into data stores affects organisations’ readiness to apply artificial intelligence (AI) and machine learning (ML): advanced analytics require data to be properly managed and organised. At Experian, we believe in taking an outcome-focused approach to analytics and AI as we look at activating the power of our data AI outcomes. We work backwards, from high-impact client and consumer outcomes, and bringing to bear the analytics, AI and data to achieve them. This way, we can assess more accurately what effort across data collection and analytics is required to achieve an outcome. Executed effectively this can avoid an enormous amount of investment in people, time, data. If you’re interested in this topic, I’d recommend you to read the article in full: http://bit.ly/AImlShri_CIODive

Published: November 22, 2019 by

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Experian Gets Ready to Celebrate International Women’s Day Around the World

Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we’ve made some great progress, but there’s so much more we can do and it’s going to take the collective effort of all of us to continue to move the needle. That’s why we’re gearing up to celebrate International Women’s Day (IWD). It’s a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what’s going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women’s participation in the labor market, Experian’s commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.

Published: March 5, 2018 by
How Experian Helps to Connect with Companies all Over the World #ExperianStories

I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test.   My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future.   Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years.   We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly.   It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd. 

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Published: May 21, 2017 by