- This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective.
- That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant.
- Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
- Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
- Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
- Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
- Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
- Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
- Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns
For each of the past six years, Experian’s position on the Orange County Register’s list of Top Workplaces has continued to rise, and it’s cause for real celebration across our workforce. This marks a special year for us, as Experian North America was awarded the #1 spot on the list. “Our team members bring their own backgrounds, perspectives, and approaches to work, which together helps us make smarter decisions, develop better products and ultimately deliver more value to consumers,” according to Craig Boundy, former CEO of Experian North America. “This #1 ranking validates our commitment to embracing a truly inclusive culture where everyone has a real sense of belonging, knowing they can show up every day and be who they are, professionally and personally.” The Power of YOU As part of this commitment, we’ve created an environment where everyone is comfortable bringing their whole self to work, regardless of differences or backgrounds. It’s about advancing a culture that not only respects differences, but actively celebrates them. We call this The Power of YOU. We celebrate our diversity through a range of fun and engaging cultural events, social clubs and volunteer opportunities with nonprofit organizations. As an example, this year we launched a variety of Employee Resource Groups (ERGs), including: Military Veterans and Patriots group African American group, Asian American group Hispanic and Latino group Namaste (Indian) group Experian Pride Network group Pictures of employees at various ERG events The Power of YOU initiative builds on the Women in Experian (WiE) group, which was formed two years ago and is focused on improving gender balance across all levels of the organization. Spearheaded by a global team of female leaders from across the business, the group focuses on helping women achieve their ambitions and build successful careers. Each month, employees meet to plan initiatives ranging from guest speakers and lunch-and-learn events to job shadowing and mentorship programs to International Women’s Day activities. Humans of Experian Another exciting initiative is Humans of Experian. This video series highlights the personal stories of employees across the organization. Each story shares an employee’s unique experiences and perspectives and illustrates what it means to be a part of our organization that values and celebrates inclusion and diversity. You can see their stories here: Innovation and Business Success Our culture of diversity and inclusion has enabled Experian to grow and evolve while remaining at the forefront of innovation. For more than 40 years, Orange County has been the heart of our North America operations. We’ve remained focused on developing a culture that achieves and sustains higher performance while giving back to the community, and we’ve strengthened the business across every front. As a result, we continue to have a positive impact on consumers, businesses and the economy with our products, technology and innovations, from finding breakthroughs around better utilizing data to identifying ways we can make access to credit faster and simpler for millions around the world. This is the driving force behind Experian being named to Forbes’ prestigious World’s Most Innovative Companies list for the last several years as well. We’re very proud to be ranked as the #1 Top Workplace by the Orange County Register for our positive workplace culture, which attracts and retains top talent in Orange County as well as our other locations across North America. Our employees are committed to helping to create better tomorrows in our communities through technology and innovation, social responsibility, and our everyday work and business purpose.
In an article published by Bloomberg this week, Brian Cassin, Experian CEO, discusses the transformation of the business from a credit bureau to an innovative, global information services firm. The story highlights some of the remarkable work Experian does with high-profile clients including Coca-Cola and Fannie Mae, using data to inform marketing and strategy decisions. The article also references recent product innovations including Ascend, which offers analytics on demand, and PowerCurve, our market-leading decision analytics platform. Worth mentioning is that Experian’s strong financial performance also comes through in the article, which notes that the company’s stock price has doubled since 2015 while the FTSE 100 index has stagnated. Check out the full article.
Data science is transforming the way the world works. And yet it’s no secret that there aren’t enough women pursuing a career in STEM. At Experian, we’d love to see that change. It’s better for everyone when industries are diverse; it makes us all stronger, more creative and more effective. Part of encouraging new generations into our industry means recognising and celebrating the achievements of the female role models working in data today. That’s why we’re thrilled to sponsor this year’s Women in Data (WiD) conference, an event designed to help inspire, educate and support women in the industry. Women like Experian’s Sarah Robertson, who recently shared her story with leading women’s publication, We Are The City, and who will be sitting on our panel session at the event. We want to have a workforce that’s as rich in diversity as the people who use our services. That’s one of the many reasons we’re so excited by WiD’s mission. Together we hope to empower and encourage women into the data science industry, supporting the next generation of data scientists who can help shape the future. You can find out more about the WiD community on our recent podcast.
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Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we’ve made some great progress, but there’s so much more we can do and it’s going to take the collective effort of all of us to continue to move the needle. That’s why we’re gearing up to celebrate International Women’s Day (IWD). It’s a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what’s going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women’s participation in the labor market, Experian’s commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.