- This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective.
- That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant.
- Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
- Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
- Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
- Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
- Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
- Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
- Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns
Experian is wrapping up several inspiring days at the 2024 Disability:IN Conference. We are a proud Presenting partner, and as part of our support this year, we had the honor of being the key sponsor for the NextGen Innovation Lab Pitch Competition. This initiative brings together young adults to develop innovative products or services that benefit individuals with disabilities. It provides a platform for young minds to harness their creativity and technical skills to solve real-world challenges faced by the disability community. This year, we challenged these NextGen leaders to create a product or service specifically for young adults with disabilities that can help them build their credit or improve their financial literacy. Only 10% of working aged people with disabilities consider themselves to be financially healthy, according to a recent study. Eight enthusiastic and passionate teams shared their ideas and the top two vote-getters’ pitched live, “Shark Tank” style, in front of thousands of conference attendees. The winner: Team 7’s “Experian Expedition,” which enhances the accessibility of the existing Experian app and adds new experiences such as an accessible credit card that also features braille; voice-guided, American Sign Language and closed-captioned exercises; and an incentive program for young adults as they reach various financial health milestones with cash back and coupons. We congratulate Team 7 and all of the teams for their collaboration with Experian and each other. The ideas and services developed through the NextGen iLab have the potential to make a significant impact on the disability community, enhancing accessibility, independence, and quality of life for millions. Sponsoring the NextGen iLab is just one of the many ways Experian is committed to disability inclusion. For the third consecutive year, Experian has achieved a top score in the Disability Equality Index (DEI) 2024. This accolade underscores Experian’s ongoing efforts towards inclusivity in our workplace, products and services that are accessible and beneficial to individuals of all abilities, including the Support Hub, Financial Resilience Center, Inclusion Works, and the CMO/CCO Coalition. We’re proud our efforts are recognized by Disability:IN and the American Association of People with Disabilities (AAPD). To learn more about Experian’s commitment to inclusion, check out our Power of YOU Report 2024: Driving social impact and diversity, equity and inclusion in English, Portuguese and Spanish.
Experian Innovates Financial Services with Generative AI: Insights from VentureBeat Transform
Data & AnalyticsGenerative AI is not just a technological advancement; it is the driving force behind a revolution in the financial services industry. At the recent VentureBeat Transform conference, financial industry leaders gathered to discuss the transformative potential of Generative AI. Among the panelists was Shri Santhanam, Executive Vice President and General Manager of Software, Platforms, and AI at Experian North America. The session, titled Generative AI: Crafting Smart Solutions for Financial Services, explored how generative AI is revolutionizing the finance sector by crafting intelligent solutions to address unique industry challenges. Santhanam highlighted the significant digital transformation within financial services, driven by AI and machine learning. “Generative AI is having a profound impact on many industries, including financial services,” Santhanam stated. He emphasized that AI contributes to better financial inclusion, improved risk assessment, and enhanced customer experiences. Experian’s Commitment to AI Innovation Experian has been at the forefront of AI integration, leveraging advanced technologies to drive productivity and enhance customer engagement. A prime example of this commitment is the Ascend Technology Platform, which democratizes access to AI tools for clients and Experian developers. Santhanam shared insights into Experian’s strategic approach to AI adoption. “We invested early in production scale and are very careful about which projects to sponsor for go-to-market. These projects must pass a bar that includes strategic alignment, customization, and regulatory compliance,” he explained. Real-World Applications and Future Directions Generative AI is poised to produce significant impacts, particularly in underwriting models, pattern recognition, and automation. Santhanam noted that Experian has made considerable strides in AI integration over the past 12 to 18 months, enhancing coding and engineering productivity among the extensive team of over 2,000 engineers. Additionally, AI-powered dialogues have elevated customer engagement, demonstrating the practical benefits of these technologies. One of the standout features of Experian’s approach is the balance between innovation and regulation. Santhanam emphasized the importance of breaking down silos and fostering collaboration between risk and technology teams to navigate the complexities of AI adoption in highly regulated environments. Looking Forward Experian’s dedication to responsible AI is evident in its establishment of an AI academy to accelerate upskilling and promote grassroots innovation. By encouraging employees to engage with generative AI and share their successes, Experian fosters a culture of continuous learning and experimentation. As AI continues to evolve, Experian remains committed to adapting to regulatory changes while ensuring fairness, transparency, and non-discrimination in their AI applications. We see tremendous opportunities in enhancing customer engagement, expanding financial inclusion, and streamlining processes through AI. In conclusion, Shri Santhanam’s participation in the VentureBeat Transform panel underscores Experian’s leadership in leveraging Generative AI to drive innovation and deliver tangible benefits to businesses and consumers. The Ascend Technology Platform exemplifies Experian’s commitment to harnessing the power of AI responsibly, setting a benchmark for the financial services industry.
Experian Recognized in TIME Magazine’s “World’s Most Sustainable Companies 2024” List
Corporate ResponsibilityWe are thrilled to announce that Experian has been named to TIME Magazine’s inaugural “World’s Most Sustainable Companies 2024” list, a testament to our ongoing commitment to environmental stewardship and sustainability leadership. This award is granted on a comprehensive research study conducted by Statista to identify the most sustainable companies across the globe, recognizing companies that are committed to preserving the planet and ensuring future generations inherit a world rich in natural beauty and resources. Experian achieved significant milestones in our sustainability journey in just the past year alone: Our renewable energy usage increased from 62% to an impressive 75%, marking a substantial step towards our goal of maximizing sustainable energy sources. We reduced our overall energy consumption by 19%, contributing to a remarkable 75% reduction, putting us well ahead of schedule in achieving our ambitious goal of a 50% reduction in direct emissions by 2030. As our business has grown, Experian has managed to decrease the carbon intensity of our direct emissions by an impressive 35%. This achievement underscores our dedication to operational efficiency and sustainable practices across our global operations. Looking beyond our direct impact, Experian has committed to working with suppliers that also adopt science-based targets by 2029, demonstrating our influence in driving sustainability throughout our supply chain. At Experian, sustainability is not just a corporate responsibility but a core part of our business strategy. We are dedicated to advancing environmental sustainability, driving positive change in our industry, and contributing to a healthier planet for future generations. As we continue on our journey to Net Zero, we remain committed to setting new benchmarks and leading by example in corporate sustainability. For more information on our sustainability initiatives and progress, click here.
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Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we’ve made some great progress, but there’s so much more we can do and it’s going to take the collective effort of all of us to continue to move the needle. That’s why we’re gearing up to celebrate International Women’s Day (IWD). It’s a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what’s going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women’s participation in the labor market, Experian’s commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
How Experian Helps to Connect with Companies all Over the World #ExperianStories
APAC – Asia PacificI work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.