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by Krishna.Nelluri@experian.com 5 min read April 10, 2026

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At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

By translating complex financial data into practical next steps, EVA serves as an intelligent financial copilot. It helps people move from insight to action with confidence and supports smarter budgeting, saving, and borrowing decisions aligned with their goals and financial priorities

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At Experian, our mission is bringing Financial Power to All™. EVA represents Consumer First AI in action by combining advanced artificial intelligence, human centered design, and a trusted data foundation to expand access to personalized financial tools and support greater financial inclusion.

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At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions.

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

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Trust is foundational to everything we do at Experian. It’s how we build products people rely on, how we serve clients and consumers, and how we work together every day. That focus makes this year’s recognition from Fortune’s 100 Best Companies to Work For List even more meaningful.

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What makes this honor especially significant is how it’s earned. The ranking is based entirely on employee feedback from the Great Place to Work survey. Our people told us they feel welcomed, trusted to do their jobs, respected for who they are, and valued for the impact they make. They shared that Experian is a place where people can be themselves and count on one another.

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That internal trust matters externally. When employees trust their workplace, they do their best work. That translates directly into the trust our consumers and clients place in us—to handle data responsibly, deliver insights with integrity, and help people and businesses move forward with confidence.

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Our way of working has earned Experian the2026 BIG Innovation Awardfor its AI-powered Experian-Assistant for Model Risk management, Top Score in the2026 Equality 100,Best Place to Work for Disability Inclusion, and as one of the25 World’s Best Workplaces™ 2025.

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

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This milestone builds on our broader strategy to embed intelligent, trusted AI across the consumer ecosystem. Through continued advancements in EVA’s adaptive financial guidance and the launch ofExperian Insurance Marketplaceintegrate with theChatGPTplatform, we are meeting consumers wherever they are with personalized insights and relevant financial opportunities delivered through conversational experiences.

  • This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective.
  • That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant.
  • Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
  • Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
  • Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
  • Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
  • Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
  • Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
  • Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns
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Experian’s Power of YOU Report 2024: Driving Social Impact and Diversity, Equity and Inclusion

Making a real difference in the world starts with embracing Diversity, Equity, and Inclusion (DEI) and accelerating social impact. It’s not just the right thing to do, but it’s also key to our mission of creating a better tomorrow, together. DEI isn’t just a buzzword for us; it’s at the heart of everything we do. Whether it’s in our sustainability strategy or our day-to-day operations, we’re committed to driving positive social impact and closing the financial wealth gap in underserved communities. It starts with our people. We’re proud to share their dedication and work in this year’s Experian Power of YOU Report 2024: Driving social impact and diversity, equity and inclusion in English, Portuguese and Spanish. Within these pages, you’ll see how we foster belonging with our teammates, and champion DEI beyond the walls of Experian. From developing products like Experian Smart Money to expanding Experian Boost in the United Kingdom, and launching Advance XScore in Peru, we’re dedicated to making a difference in the world around us. To that end, you’ll see we’ve also included, for the first time, our new Positive Social Impact Framework, which will reinforce and help our clients, consumers and employees further understand how we are making a difference in our communities. At Experian, we strive to build a brighter, more inclusive future – for our employees, our clients, and our communities. Together, we can make a real difference.

Published: June 7, 2024 by Wil Lewis, Abigail Lovell
Six Financial Wellness Tips for College Graduates 

Caps and gowns. Pomp and circumstance. Loans and debt. As the class of 2024 celebrate their college graduations, more than 43 million of them leave school with a total national debt of more than $1.6 trillion. Some are on better financial footing than others – with no debts as they start their careers – because of early financial and credit education. These learnings fueled ideas for students from Historically Black Colleges and Universities (HBCUs) who competed in this year’s #IYKYK Pitch Competition (If You Know You Know), sponsored by HomeFree-USA and Experian. The challenge: to create solutions that help their peers become debt-free within five years of graduation. Here, finalists share some advice for graduates on how they can start their post-collegiate lives on solid financial footing: OLUWATOSIN OYEKEYE, Alabama State University You’re not too young. I feel like most people think it’s until you’re married or you have kids before you should take your financial life seriously. From your first couple of first paychecks, look into where you can invest. If you don’t want to live from paycheck to paycheck, look for ways to grow your money. Take your credit seriously. If you want to own a home, you want to buy a car, these things are important. It’s not too early, it’s also not too late to start taking these things seriously. JAZMIN FELIZ ORELLANA, Bowie State University You don’t have to start off with a credit card with a $10,000 limit. You can easily start off with a secured credit card. And that’s actually one of my biggest pieces of advice. Get a credit card, be mindful with it, don’t spend, don’t max it out, but definitely just practice and start using it to see if you’re actually able to maintain your credit. That’s a piece of advice that definitely has worked with me, especially with building up my own credit, which I hope to get soon to 800. MARCUS HARRIS, North Carolina A&T University Always go out and explore opportunities that could first boost your credit and put you in a more financial-free state. For example, with Experian, they have an Experian Boost program that when you’re in school, if you have rent, you rent an apartment, you could apply that. Or even the Netflix subscription, you can apply that to the Experian Boost program and therefore you can help build your credit over the time. TAYLOR PAYTON, Bowie State University To college students who are about to graduate, once they get that job offer with a lot of zeros behind it, be mindful of lifestyle influences. Just because you’re making a certain amount of money does not mean you have to spend all of it. Be mindful not to keep up with the Joneses. CHIOMA KALU, Alabama State University There’s something my sister used to say. She used to say, “Pay now, play later. Or if you play now, you pay later.” I feel like if they focus during their youth when they can really do these things and really go out there, do the jobs, focus on paying off everything, getting that financial literacy, getting that financial freedom, and then at age 30 you’re already set up for life. That makes more sense than just going through life, just ballin’, and then at the end of the day, if you have to pay when you’re like 60? You’re still paying student loans? Come on, now. CALVIN CHARLES III, Bowie State University Do not get caught up in social media. Just because you want to live in the city doesn’t mean that that’s what you have to do. And there’s nothing wrong with roommates. They can allow you to reach your actual goals. Every meal does not have to be eaten out. Social media creates a lifestyle that you wish to live, and living in that moment is great, but you have to think about your future and building that wealth for yourself directly afterwards. All of these students were part of the Center for Financial Advancement Credit Academy. To learn more about this program that supports HBCU students, click here.

Published: May 31, 2024 by Victoria Lim
Reshaping the Future of Financial Services with Experian Ascend Platform™

The challenge for financial institutions today is to understand the individuals who are applying for credit and to provide everyone with equitable opportunity to gain access to credit, provided they are an acceptable risk. In my current role as CEO of Experian Software Solutions, I am often reminded of my own journey as an immigrant to America who had to navigate the tests and complexities of establishing my financial identity and eligibility. I understand firsthand how inefficiencies caused in part by fragmented software systems have led to inflated costs, extended timelines, and elevated risks for financial institutions around the globe. Not to mention the profound impact this approach can have on consumers. At Experian, we recognize the need for change, which is why we developed Experian Ascend Platform™— an innovative solution designed to integrate critical functionalities seamlessly. Already, more than 1,500 clients globally are leveraging the platform, processing millions of transactions daily. Today, we’re unveiling new enhancements to the platform that bring together software tools for analytics, credit decisioning and fraud into a single interface — simplifying the deployment of analytical models and enabling businesses to optimize their practices more frequently, achieving greater efficacy with lower investment of time and money. Why does this matter? Well, consider the challenges faced by businesses, especially in the financial sector, when it comes to integrating various software solutions. “Complicated spaghetti” is what executives from some of the largest global banks have called it in conversations with me. Historically, achieving a synchronized experience across different tools and applications has been elusive to the industry. This fragmented approach not only stretches timelines unnecessarily but also raises security concerns and increases operational challenges and costs. Our enhanced platform addresses these pain points head-on. It dramatically reduces time to value while eliminating compliance risks and offers streamlined access to Experian’s suite of integrated solutions and tools through a single sign-on and user-friendly, harmonized user interface. Moreover, it leverages generative AI to facilitate seamless automation, modernization, and efficiency across organizations of all sizes and experience levels without compromising human checks and controls. Our platform brings together worldclass Experian data, partner data and our clients’ data with the software in one environment. There is no other platform on the market that offers the level of sophisticated integrations we do or that can “turn on” new solutions as quickly. To put it simply, it’s a revolution for this industry. By combining analytics, decision-making, and fraud detection into a single platform, we’re simplifying operations, enhancing security, and accelerating time to value for financial institutions worldwide. Let me give you an example. Lendr, a specialized fintech offering financing solutions for small businesses, has experienced firsthand the platform’s transformative impact on agility, competitiveness, and informed decision-making. In fact, over the last year, the platform has already helped Lendr double their business. Our journey to developing the platform wasn’t easy. It has required years of strategic collaboration with many of our most sophisticated clients, significant investments in technology, and a relentless pursuit of innovation. But the result is a platform that is revolutionizing the financial services industry and paving the way for a more inclusive, secure, and seamless financial future for all. As we continue this journey of transformation, I’m excited about the possibilities that lie ahead. With our integrated platform, we’re not just transforming the industry—we’re empowering individuals and institutions to thrive.

Published: May 22, 2024 by Alex Lintner

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Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we’ve made some great progress, but there’s so much more we can do and it’s going to take the collective effort of all of us to continue to move the needle. That’s why we’re gearing up to celebrate International Women’s Day (IWD). It’s a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what’s going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women’s participation in the labor market, Experian’s commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.

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