- This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective.
- That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant.
- Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
- Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
- Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
- Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
- Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
- Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
- Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns
We’ve reached a meaningful milestone with the launch of Experian Cashflow Attributes™. Now, lenders can tap into over 900 income, cashflow and affordability attributes from Experian across the customer lifecycle – which can provide a more accurate view of consumers’ financial health.
Innovation isn’t just about creating the next big thing. It can solve problems, improve lives, and help businesses stay ahead in a rapidly changing world. So, what drives innovation? It starts with a culture of collaboration and entrepreneurship that inspires creativity. Our North America headquarters are in the center of Orange County, a community that fosters an environment where ideas flourish and partnerships thrive. For years, we’ve worked with Octane, a local non-profit organization focused on driving innovation and growth by connecting people, resources and capital to build a better future. Experian is committed to disrupting the status quo and supporting an environment where creativity can be unleashed. Armed with the power of data and the latest technologies, such as generative AI, we believe we can help better financial outcomes for the consumers and businesses we serve. I recently gave a keynote at Octane’s annual Tech Innovation Forum during OC Innovation Week, exploring how businesses can unleash creativity through the use of generative AI and highlighting five tenets companies can consider for the responsible use of generative AI, including: Engage with purpose: It’s important that companies identify their purpose in using the technology and how it can positively impact their business, employees and customers. They should start with creating a plan, including deciding who will be using AI, what jobs need to be done, what guidelines need to be set and a review process. Elevate creativity and drive automation: Businesses should harness AI to automate processes that are mundane or labor-intensive to enable employees to focus more of their time and energy on creativity. Excite, educate, and train employees: To ensure all employees understand the potential of generative AI, businesses should prioritize education and training for all employees from the start. This includes finding evangelists of the new technology within the company to stay up-to-date on the latest news and get teams excited about the possibilities. Ensure ethical, compliant and responsible use: In addition to employee trainings, it’s important to set up a group of leaders, such as a risk council, that can handle ongoing opportunities and risks and codify guidelines on the ethical usage of AI. Embrace change and be agile: With any new technology, companies need to be agile and ready to adapt to whatever changes may come. It’s important to foster a culture of learning to constantly evolve the generative AI landscape for the company and its clients. Innovation can fuel economic growth, drive progress, and shape the future. We’re dedicated to fostering a culture of innovation and collaboration that creates opportunities for generations to come. Photo by © Octane/Michael Baker
Shri Santhanam of Experian Highlights GenAI’s Transformative Impact at Bloomberg’s Vision of Tomorrow Panel
InnovationIn a panel discussion at a Bloomberg-hosted panel titled “AI and Data Analytics: The Path to Unleashing Hidden Insights,” Diksha Gera, a Senior Analyst at Bloomberg Intelligence, moderated a session that included key insights from Shri Santhanam, Executive Vice President and General Manager of Software, Platforms, and AI at Experian. Santhanam shared his thoughts on the transformative influence of generative AI (GenAI) within the financial sector, underlining its potential to revolutionize traditional practices. Enhancing Core Processes Santhanam illustrated how GenAI is altering the landscape of financial institutions. By automating intricate tasks, improving customer interactions, and expediting product development, this technology is pivotal. It transforms time-intensive tasks into more efficient processes, significantly enhancing productivity. This shift allows employees to focus on more strategic, higher-value work, thereby boosting the overall efficiency of financial institutions. Managing Risks and Ensuring Compliance With the adoption of GenAI comes a host of inherent risks—privacy concerns, data integrity issues, and challenges in regulatory compliance. Santhanam underscored the critical need to balance these innovative strides with stringent security measures that protect customer data and comply with existing regulations. The commitment to aligning practices with regulatory standards and ethical guidelines is paramount as the financial sector continues to integrate AI into its core operations. Governance and Collaboration Effective governance is essential for the successful deployment of GenAI in finance. Santhanam advocated for a collaborative approach that includes risk management, legal, and technical teams. The development of robust governance frameworks supports ethical and compliant AI applications, which are crucial for fostering responsible innovation within the industry. The Future of GenAI Looking forward, Santhanam pointed to several trends that are shaping the future of GenAI in the financial sector. These include pressures to reduce costs, increased demand for personalization, and the necessity for user-friendly interfaces. GenAI is set to play a key role in delivering personalized, efficient, and accessible financial services that respond to the evolving needs of customers. These insightful discussions, spearheaded by industry leaders like Bloomberg and moderated by experts such as Diksha Gera, emphasize Experian’s leading role in navigating the potential and challenges of AI in financial services. The journey towards a more innovative and inclusive financial ecosystem is well underway, driven by the transformative capabilities of GenAI.
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Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we’ve made some great progress, but there’s so much more we can do and it’s going to take the collective effort of all of us to continue to move the needle. That’s why we’re gearing up to celebrate International Women’s Day (IWD). It’s a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what’s going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women’s participation in the labor market, Experian’s commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
How Experian Helps to Connect with Companies all Over the World #ExperianStories
APAC – Asia PacificI work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.