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by Krishna.Nelluri@experian.com 5 min read April 10, 2026

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At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

By translating complex financial data into practical next steps, EVA serves as an intelligent financial copilot. It helps people move from insight to action with confidence and supports smarter budgeting, saving, and borrowing decisions aligned with their goals and financial priorities

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At Experian, our mission is bringing Financial Power to All™. EVA represents Consumer First AI in action by combining advanced artificial intelligence, human centered design, and a trusted data foundation to expand access to personalized financial tools and support greater financial inclusion.

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At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions.

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

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Trust is foundational to everything we do at Experian. It’s how we build products people rely on, how we serve clients and consumers, and how we work together every day. That focus makes this year’s recognition from Fortune’s 100 Best Companies to Work For List even more meaningful.

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What makes this honor especially significant is how it’s earned. The ranking is based entirely on employee feedback from the Great Place to Work survey. Our people told us they feel welcomed, trusted to do their jobs, respected for who they are, and valued for the impact they make. They shared that Experian is a place where people can be themselves and count on one another.

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That internal trust matters externally. When employees trust their workplace, they do their best work. That translates directly into the trust our consumers and clients place in us—to handle data responsibly, deliver insights with integrity, and help people and businesses move forward with confidence.

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Our way of working has earned Experian the2026 BIG Innovation Awardfor its AI-powered Experian-Assistant for Model Risk management, Top Score in the2026 Equality 100,Best Place to Work for Disability Inclusion, and as one of the25 World’s Best Workplaces™ 2025.

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

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This milestone builds on our broader strategy to embed intelligent, trusted AI across the consumer ecosystem. Through continued advancements in EVA’s adaptive financial guidance and the launch ofExperian Insurance Marketplaceintegrate with theChatGPTplatform, we are meeting consumers wherever they are with personalized insights and relevant financial opportunities delivered through conversational experiences.

  • This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective.
  • That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant.
  • Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
  • Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
  • Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
  • Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
  • Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
  • Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
  • Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns
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Research Shows: It’s Time to Find a New Way of Doing Things

In the early 1960s, Simon Ramo had a vision of a cashless society made possible by information and technology. This vision led to the creation of our business in North America. Ramo believed information could change the way people lived. Today, we know this to be true and continually see the ways data and technology can create enormous good in the lives of millions of consumers. While much has changed since the 1960s, Ramo’s vision holds true and continues to fuel the way we work at Experian. These principles have put consumers at the center of our business, which has forced us to think outside the box and do things differently. Let me give you an example. Until 2019, consumers had never been able to contribute information directly to their credit report. When we launched Experian Boost, we fundamentally changed the game. We put consumers in the driver’s seat and empowered them to contribute their on-time bill payments directly to their Experian credit report. By doing so, we’ve helped millions of consumers instantly improve their FICO® Score. This was a game changing move that is making a tangible difference for consumers. In fact, Experian Boost users have accessed more than $1.7 billion in credit due to improved credit scores. While we are proud of what we continue to accomplish with Experian Boost, we know financial inclusion depends on all of us doing more. On all of us doing things differently. We recently released new research in partnership with Oliver Wyman which shows 106 million Americans, or 42% of the adult population, lack access to mainstream credit because they are credit invisible, unscoreable or have a subprime credit score. Communities of color are more likely to lack access to mainstream credit, with 28% of Black and 26% of Hispanic consumers unscoreable or invisible, which is perpetuating historic disadvantage. While we have made a lot of progress in recent years by incorporating new data in decisions, as an industry, we can and must do better to ensure all consumers have access to fair and affordable credit. The old way of doing things, the old tools, will not work to ensure more consumers can access the financial services they need when they need them. The score models historically used by lenders are leaving nearly 50 million Americans behind. We need better data and better technology to help more consumers. When advanced analytics and machine learning are combined with expanded data sets as they are with Experian’s Lift Premium™ score, 96% of the population can be scored, including an estimated 65% credit invisibles and the entire conventionally unscoreable population. This is significantly greater than the 81% of consumers that can be scored by conventional scores today. Scoring 100% of Americans and expanding fair access to credit to creditworthy consumers is our goal. This is an exciting time as we are nearing a point where we can say, no matter who you are, where you live or what part of your financial journey you’re on, we can score you and help you access the financial services you need. We can’t do it on our own. Financial inclusion depends on industry adoption of these new tools and insights. As we begin a new year, I believe the financial services industry is at an inflection point. And I am hopeful. I think we can all agree it’s time for a new way of doing things and today we have the tools available to make it happen.

Published: January 18, 2022 by Greg Wright
Global Recognition for Our Work Supporting Future Women Executives at Experian

It’s a privilege to be recognized for a cause that’s important to so many of us at Experian.  I am honored to be awarded a bronze Stevie® Award in the “Women Helping Women – Business” category for supporting women in Decision Analytics (DA) and overseeing our employee resource groups across DA. The award specifically calls out our long-standing Accelerated Development Program (ADP), which identifies and mentors women business leaders within our organization The Stevie Award trophy is one of the world’s most coveted business prizes, representing more than 60 countries.  The awards have been given to small, medium and large businesses for an array of categories since 2002. In 2018, HR Director Richard Teague and I helped launch ADP, which has identified 44 mid-career, high-potential women on the Global Decision Analytics team in a leadership training program. Around half of the women who participate have been promoted within two years. The ADP program also complements our DEI initiatives, which includes our five employee resource groups that have played a valuable connecting and our engagement our team members during both the pandemic and personal challenges. If you would like to find out more about any of the GDA DEI networks, including how you can get involved, please contact the relevant network lead: Mental Health – Chris Fletcher Disability and Neurodiversity – David Bernard LGBTQ+ – David Gallihawk Gender Network – Marika Vilen or Jen Cosgrove Race and Ethnicity – Shri Santhanam

Published: January 13, 2022 by Editor
How Experian Culture Drives Most Innovative Company Award

An industry’s greatest innovators are successful not only because they deliver superior products in the present, but also – and perhaps more importantly – because they continuously solidify their place in the future through a drive to create a better tomorrow that encourages modernization and disruption. With this approach, Experian has been named Most Innovative Company of the Year in the 2021 11th Annual Best in Biz Awards. Over 700 companies entered, and winners of this prestigious honor were chosen by a small group of prominent editors and reporters from top-tier publications like Associated Press, Forbes, CNET, and Wall Street Journal. In their day-to-day reporting, these judges hear about and cover companies which are on the forefront of innovation. Over the last year, Experian has focused on helping consumers and financial institutions with a wide range of challenges. This includes opening up credit to underserved communities, adapting to changing consumer expectations, addressing the growing threat from fraud, and becoming a more agile technology provider in an ever-changing market. We are truly honored to be recognized as Most Innovative Company of the Year by the Best in Biz Awards. Experian embraces a culture of discovery that enables us to grow and evolve while remaining at the forefront of innovation. Of course, the key is to never stop questioning, evolving, and innovating. And we won’t.

Published: December 17, 2021 by Editor

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How Experian Helps to Connect with Companies all Over the World #ExperianStories

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