- This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective.
- That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant.
- Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
- Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
- Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
- Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
- Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
- Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
- Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns
Black History Month launches in the UK today. Throughout the month, we’ll be holding a series of events to support Black British people to realise their personal financial and business aspirations. Look out for webinars on Credit Scores and Property Investing on 6th October and Credit Scores and Entrepreneurship on 13th October, with guest speakers including Kazeem Alli-Balogun, Sebastian Newby, Stephanie Taylor, Rachael Twumasi-Corson from Afrocenchix, Ismail Oshodi and Raphael Sofoluke. Register here. The last week of October also sees the launch of the first Experian Entrepreneur Challenge, a 5-day bootcamp helping Black micro-entrepreneurs define the roadmap towards business success. The week includes topics like how to spot opportunities for business expansion, and formalising business and funding growth, with special guests from Experian teams holding masterclass sessions on topics like market research, marketing and recruitment. At the end of the week, entrepreneurs will pitch for £3000 worth of funding to help grow their business. Participants will be uploading video diaries over the course of the week, which takes place from 27th October onwards – you’ll be able to check out their experiences on our YouTube channel here. Finally, the Experian team will be sharing personal experiences and career advice at two exciting events, Black Tech Fest and UK Black Business Week. We’re proud to be sponsors of both events. Watch out for more updates and ways to join in virtually nearer the time!
Experian Partners with the National Urban League to Support Financial Inclusion
Corporate ResponsibilityThe historic civil rights organization, the National Urban League, kicked off its first-ever virtual national convention recently, and Craig Boundy, former Chief Executive Officer of Experian North America had the honor of joining them. National Urban League President and CEO Marc Morial and Craig announced our new partnership that will support financial inclusion and credit education. During the announcement, Marc mentioned one of the key findings of the Urban League’s 2021 State of Black America – The New Normal: close to 17 percent of Black households lacked basic financial services, compared with three percent of white households in 2017, the last year for which FDIC statistics are available. He characterized this as a “disastrous and disproportionate impact of the COVID pandemic on the economic stability of African American communities.” We believe working together will make a big difference in the lives of underserved consumers. As part of our United for Financial Health program, Experian is providing National Urban League members access to credit education tools and services like consumer credit reports and Experian Boost™, as well as resources for small businesses. As Craig mentioned in his remarks, “at the heart of this partnership is knowledge: when you understand financial services, you come to understand the financial system. You can take steps to create and improve a relationship with financial service providers. That can make a huge difference today, and for future generations.” This partnership is just the start of our relationship with the National Urban League, and we look forward to working together towards closing the wealth gap and empowering consumers to achieve their life’s goals.
With data technology and innovation as the backbone of our company and with our commitment to celebrating diversity, we are proud to share an incredible recognition: AnitaB.org has named Experian North America a Top Company for Women Technologists. Organizations on this list are committed to building workplaces where women technologists can thrive, and this honor is considered an industry benchmark for progress toward equity. Our culture of inclusion internally at Experian fuels our innovations to achieve financial inclusion externally. Being named a Leader by AnitaB.org for the second time affirms we’re moving in the right direction. September has been a big month for us: we also earned a place in Fortune’s Best Workplaces for Women and PEOPLE’s 100 Companies That Care 2021 lists for the first time. My colleague and fellow leader for our Women in Experian employee resource group Karen Tatten shares my sentiments: “It’s fantastic to see our efforts to hire, promote and retain top female talent recognized in the marketplace. It’s a tremendous honor and reminder to all women in Experian of why we chose Experian for our career journey.” At Experian North America, men and women are promoted equally. More than half of our new hires and close to half of all employees identify as women. Former Chief Executive Officer Craig Boundy was recently recognized as a Best CEO for Women by Comparably, an acknowledgement especially meaningful because the award relied solely on the input of employees. Even with these accolades, we strive for better. This year, we are committed to a specific goal for the company globally to help close the gender gap. By 2024, Experian pledges to increase the proportion of women in our executive committee and direct reports to 30%, our senior leaders to 40%, our mid-level leaders to 42%, and our total global workforce to 47%. We look forward to sharing our progress.
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Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we’ve made some great progress, but there’s so much more we can do and it’s going to take the collective effort of all of us to continue to move the needle. That’s why we’re gearing up to celebrate International Women’s Day (IWD). It’s a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what’s going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women’s participation in the labor market, Experian’s commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
How Experian Helps to Connect with Companies all Over the World #ExperianStories
APAC – Asia PacificI work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test. My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future. Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years. We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly. It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd.
In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands. Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.