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by Krishna.Nelluri@experian.com 5 min read April 10, 2026

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At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

By translating complex financial data into practical next steps, EVA serves as an intelligent financial copilot. It helps people move from insight to action with confidence and supports smarter budgeting, saving, and borrowing decisions aligned with their goals and financial priorities

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At Experian, our mission is bringing Financial Power to All™. EVA represents Consumer First AI in action by combining advanced artificial intelligence, human centered design, and a trusted data foundation to expand access to personalized financial tools and support greater financial inclusion.

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At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions.

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

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Trust is foundational to everything we do at Experian. It’s how we build products people rely on, how we serve clients and consumers, and how we work together every day. That focus makes this year’s recognition from Fortune’s 100 Best Companies to Work For List even more meaningful.

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What makes this honor especially significant is how it’s earned. The ranking is based entirely on employee feedback from the Great Place to Work survey. Our people told us they feel welcomed, trusted to do their jobs, respected for who they are, and valued for the impact they make. They shared that Experian is a place where people can be themselves and count on one another.

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That internal trust matters externally. When employees trust their workplace, they do their best work. That translates directly into the trust our consumers and clients place in us—to handle data responsibly, deliver insights with integrity, and help people and businesses move forward with confidence.

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Our way of working has earned Experian the2026 BIG Innovation Awardfor its AI-powered Experian-Assistant for Model Risk management, Top Score in the2026 Equality 100,Best Place to Work for Disability Inclusion, and as one of the25 World’s Best Workplaces™ 2025.

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

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This milestone builds on our broader strategy to embed intelligent, trusted AI across the consumer ecosystem. Through continued advancements in EVA’s adaptive financial guidance and the launch ofExperian Insurance Marketplaceintegrate with theChatGPTplatform, we are meeting consumers wherever they are with personalized insights and relevant financial opportunities delivered through conversational experiences.

  • This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective.
  • That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant.
  • Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
  • Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
  • Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
  • Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
  • Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
  • Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
  • Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns
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Expanding Our Commitment to Support Greater Diversity, Equity and Inclusion

We aspire to be one of the best companies in the world to work for – a diverse, equitable and inclusive workplace that our people feel proud to be part of. We have over 17,800 people in 44 countries, 94 different nationalities and an age profile that spans 5 generations. With such a broad, multi-cultural environment, we want everyone to feel supported, included and able to grow and succeed. Today we have published our first Global Diversity, Equity and Inclusion (DEI) Report, an opportunity for us to reinforce our commitment to making Experian a place where everyone can be themselves at work – and to map the progress we are making on improving our diversity as a business. The events of the past year have shown the uneven impact of the global pandemic on certain communities. It has also demonstrated how important it is for our people to feel safe, secure, and connected to one another. This has strengthened our determination to continue building our ‘people first’ culture to be even better than it is today. We have taken the opportunity to stand back and evaluate our work on DEI, and this year we will focus on five priority areas which include, assigning executive level sponsors; developing a better data set to understand our demographics; reviewing our hiring practices both internally and externally; increasing transparency and accountability; and empowering our people to help us create a more diverse and inclusive business. We have also set specific diversity, equity and inclusion targets to hold ourselves accountable and to monitor our progress. We know there’s always more work to do, but the steps we are taking are the right ones to move us forward. We have big ambitions as a company and achieving these rely on us having the widest range of talent possible. We know that If we continue to live up to our purpose and stay true to our diversity, equity and inclusion ambitions, we will make Experian a better and stronger company in the process. Read the full Global Diversity, Equity and Inclusion (DEI) Report here. Jacky Simmonds is Experian’s Chief People Officer.

Published: June 14, 2021 by Jacky Simmonds
Launching our first Global Diversity Equity and Inclusion Report and the 2021 Sustainable Business Report

We sit in a pivotal position in the societies where we operate. For us, using our expertise in data to help tackle big societal issues, is much more than an opportunity. It’s a responsibility that we take very seriously. And we are passionate about creating a dynamic and diverse workplace. We want to be one of the best companies in the world to work for, a business that our employees are proud to be part of, where people of all backgrounds have equal opportunities to grow and succeed. That’s why this year we are announcing the publication of two new global reports, recognising our commitment to diversity, inclusion and sustainability. The launch of our first Global Diversity, Equity and Inclusion Report highlights our dedicated focus on creating an environment where people of all backgrounds have equal opportunities to grow and succeed. The publication of this new report is a step forward for us in increasing transparency around our progress and goals. As part of this, we are announcing our new target of increasing the number of women in the senior leadership team to 40% by 2024. Our commitment to sustainable business practice is also stronger than ever. This year’s Sustainable Business Report sets a number of goals to help us create a better tomorrow for everyone. Including reaching 100m people through our social innovation products by 2025 (from 2013) and that by 2030 we will cut our scope 1 and 2 emissions by 50% and our scope 3 emissions by 15% – recognising the urgent need for more businesses to accelerate their response to climate change. You can read more about the work we are doing in the full reports here: Global Diversity, Equity and Inclusion Report Sustainable Business Report

Published: June 11, 2021 by Editor
It’s Financial Literacy Month Every Month at Experian

We recently wrapped up a special community outreach effort during Financial Literacy Month that reflects something important to Experian – helping consumers, especially underserved populations, understand credit and how to harness it to their benefit. It’s important to rally around a cause like this at peak times throughout the year, but financial literacy and, more importantly, financial power for all is what drives us every day, every month and every year. Empowering consumers is the fuel behind our innovation and the portfolio of credit tools we have developed in the past few years and those to come. While there are different viewpoints around the use of credit scores to assess consumers’ credit-worthiness, credit bureau data remains the most effective means for understanding a consumer’s financial situation. This is why we continually innovate to find new ways of utilizing that data to give consumers more control and allow lenders to see well-rounded consumer profiles. Our charter led to the launch of the first-of-its-kind tool, Experian Boost. By allowing consumers the ability to directly add positive payment history for recurring utility and telecom bills – even video streaming services – to their Experian credit report, they can take a proactive step to improve their credit score and gain more control. While lenders benefit by seeing additional data about consumers that considers positive behavior for paying these types of recurring bills that hasn’t been factored in the past. It’s a win-win situation, and we’ve seen the positive results. To date, Experian Boost users have gained access to more than 1.7 billion total dollars in credit as a result of improving their credit scores, while 1 million consumers added a credit card in the first year after the launch. Also, nearly 250,000 consumers acquired an auto loan and some consumers earned a credit score for the first time. For those who had thin files and weren’t able to enter the credit ecosystem before, obtaining a credit score for the first time and learning how to improve it can be life changing. Our mission is to drive financial inclusion and facilitate access to fair and affordable credit for consumers; that objective is not just on our minds during one particular month out of the year. Experian Boost was a lengthy initiative in the making, and we believe one big step in the right direction to achieve our objective. It won’t stop there. I’m looking forward to more innovation to come that continues to assist consumers in gaining more credit knowledge and control over their credit in order to reach their financial goals.

Published: June 2, 2021 by Jeff Softley

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