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by Krishna.Nelluri@experian.com 5 min read April 10, 2026

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At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

By translating complex financial data into practical next steps, EVA serves as an intelligent financial copilot. It helps people move from insight to action with confidence and supports smarter budgeting, saving, and borrowing decisions aligned with their goals and financial priorities

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At Experian, our mission is bringing Financial Power to All™. EVA represents Consumer First AI in action by combining advanced artificial intelligence, human centered design, and a trusted data foundation to expand access to personalized financial tools and support greater financial inclusion.

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At its core, EVA makes financial information accessible and actionable. Experian members can ask questions, receive personalized financial insights, and potentially take action in real time. Whether freezing or unfreezing their Experian credit file, managing membership features, or exploring tailored offers via third-party lenders in Experian Marketplace, they can do it within a seamless conversational experience designed to simplify decisions.

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

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Trust is foundational to everything we do at Experian. It’s how we build products people rely on, how we serve clients and consumers, and how we work together every day. That focus makes this year’s recognition from Fortune’s 100 Best Companies to Work For List even more meaningful.

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What makes this honor especially significant is how it’s earned. The ranking is based entirely on employee feedback from the Great Place to Work survey. Our people told us they feel welcomed, trusted to do their jobs, respected for who they are, and valued for the impact they make. They shared that Experian is a place where people can be themselves and count on one another.

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That internal trust matters externally. When employees trust their workplace, they do their best work. That translates directly into the trust our consumers and clients place in us—to handle data responsibly, deliver insights with integrity, and help people and businesses move forward with confidence.

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Our way of working has earned Experian the2026 BIG Innovation Awardfor its AI-powered Experian-Assistant for Model Risk management, Top Score in the2026 Equality 100,Best Place to Work for Disability Inclusion, and as one of the25 World’s Best Workplaces™ 2025.

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Our latest evolution expands beyond credit insights to provide clearer visibility into spending and cash flow. Through connected permissioned financial accounts, members can track spending trends, recurring expenses, and changes over time. EVA also can deliver tailored recommendations to help reduce unnecessary spending, manage subscriptions, and better plan for monthly obligations.

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This milestone builds on our broader strategy to embed intelligent, trusted AI across the consumer ecosystem. Through continued advancements in EVA’s adaptive financial guidance and the launch ofExperian Insurance Marketplaceintegrate with theChatGPTplatform, we are meeting consumers wherever they are with personalized insights and relevant financial opportunities delivered through conversational experiences.

  • This mission is deeply personal to me. I was born in the United States but spent my formative years in Taiwan, where credit was not part of everyday life. When I returned to the United States for college, I realized that being financially responsible did not automatically translate into having a strong credit profile. I was fortunate that credit did not stand in my way, but that uncertainty stayed with me and shaped my perspective.
  • That experience fuels my passion for building tools like EVA. Financial health shapes where we live, what we can plan for, and how secure we feel. Yet managing money and credit can still feel complex or intimidating. EVA helps cut through that complexity by meeting people where they are and adapting in real time to their needs with guidance that feels clear and relevant.
  • Improved targeting and personalization: Demographic segmentation powers highly customized campaigns so you can cater to different income levels, family structures, job types, and so forth. B2C brands can provide offers based on factors like age, income, and gender, while B2B brands can target by occupation to reach decision-makers.
  • Better product and service development: Understanding which demographics use your product or service is a great way to inform future improvements.
  • Higher engagement: With highly customized content, you can speak directly to specific demographic groups and increase engagement.
  • Cost efficiency: As you target the most relevant segments, you optimize your spending around the most likely buyers and will see better returns.
  • Increased conversion and retention: Relevant, targeted messaging leads to higher conversion rates, and when people feel understood, they’ll want to keep coming back.
  • Clearer customer insights: Demographic data provides precise, actionable insights for refining your marketing strategy.
  • Simplicity and effectiveness: Demographic insights are immediately actionable and easy to implement, which gives you a great starting point for focused campaigns
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Experian Celebrates Pride Month 2021

In many countries around the world June 1st marks the beginning of Pride Month. This annual celebration of the LGBTQ+ community is a time to reflect on the progress that has been made and the work there is still to do for LGBTQ+ equality around the world.   As well as being a time of celebration, Pride Month offers a chance for us to get to know each other better. It is a time to think about how we create a truly inclusive workplace for everyone, regardless of sexual orientation, gender identity or gender expression.   Everyone should feel safe, included and respected at work. It is up to all of us to create the right environment for LGBTQ+ colleagues to prosper and thrive, and we’re proud to work closely with partners like Stonewall and Out & Equal to help us achieve that goal.  Around the world, Experian stands for diversity, for equity and inclusion. We support and welcome our LGBTQ+ colleagues, and we are proud to celebrate with you today and every day. 

Published: June 1, 2021 by Jose Luiz Rossi
Experian Financial Results: Innovation and Resilience Through the Pandemic

This morning, we announced our year-end earnings. Once again, we have demonstrated our resilience in the most difficult of circumstances. With this set of results, I am pleased to report that Experian has now grown through two major global economic downturns. None of this would have been possible without the incredible hard work and commitment of everyone in the company. The coronavirus pandemic is the gravest crisis faced by the world for a generation. From the beginning, Experian moved quickly to make our data insights available to governments, health services, communities, businesses and charities around the world. We also worked rapidly with lenders and governments to support financial accommodation programmes. This has proven to be crucial in making sure financial assistance reached those who needed it, helping people to manage their financial health and ensuring that our economies kept moving through these turbulent times. Looking ahead to the next financial year, our vision for Experian is to continue to bring the benefits of our world class data and analytics capabilities directly to consumers and wider society. Data-led decision making, and technology have been critical in helping humanity to take on the biggest challenge in a generation. It will be a crucial driver of the global economic recovery, helping us all to bounce back stronger and providing the foundations to flourish in the years ahead. I am tremendously proud of our employees around the world. Our people’s professional and personal responses to the pandemic, and the results we have delivered, have been remarkable. We have worked from our kitchen tables, while home-schooling our children, and caring for our family members. We have pulled together and gone above and beyond during one of the most turbulent times in a generation. There can be no greater testament to the character and the strength of our team. I think it’s no overstatement to say that we have delivered one of our most remarkable performances ever. We have made important strategic progress. We have pressed ahead with new product innovation, with our technology transformation, and we have extended our presence across many new markets and segments. As we enter our next year, we do so with strong foundations for further growth and the uplifting confidence that even through the most challenging of times, we can and will continue to create a better tomorrow for everyone.

Published: May 18, 2021 by Brian Cassin
Re-imagining the World of Work after COVID

In March 2020 we left our office desks without knowing we would not return for over a year. It’s been an incredible year and as our focus shifts to navigating our way out of lockdown and our hopes for a post pandemic life, it’s hard not to be reflective. At Experian we have taken the opportunity to rethink how we work going forward. We have had a lot of feedback from our people and we know they want to continue to have a degree of flexibility, but they’re equally keen to maintain the collaborative and innovative culture we have cultivated over the years. The pandemic has accelerated innovation in ways of working and gives us an opportunity to reimagine where, when and how work gets done. Whether it is our data scientists working on brilliant new concepts, our product designers taking part in hackathons across several countries at the same time, or our creative teams working on advertising concepts for a purple cow; we have learned over the past year that flexible working is no barrier to creativity and innovation. When our offices re-open we will give people the opportunity to work in a way that works for everyone – this may be working remotely, in the office, or a mix of both, and flexibility over start and finish times.  In some cases, we may ask people to be office based. Our aim is to strike the right balance between what works for an individual and what works for the business. This balance can mean that we provide more flexibility to people during their workday. It is not just about remote working. It’s our commitment to make a difference in our people’s working lives. We’re obsessed with finding new ways to use data to help transform lives and create a better tomorrow.  Our powerful combination of smart minds, deep data, and sophisticated technology enable us to do things that others can’t. And we also want our working culture to make a world of difference to our colleagues. Our culture is what connects us across the world. The role of the office will serve an enhanced purpose and we plan to maximise collaborative spaces and ensure people have the space and create time to connect with their teams – even if it’s on a more ad hoc basis. This is important to us and we make no apology for occasionally insisting on team meetings in the office to make sure we preserve our special culture. Looking back and learning from lockdown has been essential to form our new flexible working plan. It has been clear that colleagues have been experiencing the situation differently. Many of our colleagues have really enjoyed the freedom of working from home, spending more time with their families in some cases, and working at a rhythm that suits them – allowing them to time manage their days to fit in things like more regular exercise, for example. And many have really valued the time they’ve got back from cutting down on all the travel in and out of the office. For others, remote working has at times tested their mental wellbeing. Many of us live alone or have stressful home lives to manage which means that going into a dedicated place of work can be a blessing, maybe even a necessity, or simply a preference. It’s also been a time when businesses have had to embrace the technology of connectivity more than ever before. This has actually brought more of our people together – albeit virtually. Video calls are now a well-established part of our lives. It has been great to get more facetime with colleagues around the world – technology can deliver that for us, but it’s taken a pandemic for us to really embrace it. It’s not been a one-size fits all experience. What this crisis has reminded us, beyond everything else, is that we are all individuals living different lives. As an employer, if we can take one thing from this experience and build on it, it’s that our people will benefit from being offered different working arrangements to suit individual circumstances. We want to give colleagues the option of creating a working environment which suits their situation. So that they can do the best job possible and deliver great results, yes, but also so that they can live fulfilled and balanced lives. It has been a very challenging time, but we can deliver positive outcomes. We need to embrace this moment and build a future of work that is fit for purpose in the 21st century.

Published: May 11, 2021 by Jacky Simmonds

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