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Identity has always been the cornerstone of the advertising ecosystem; the connective tissue that helps brands create a more relevant experience for consumers. For the past 20-plus years, identity has heavily relied on the third-party cookie. But with the third-party cookie set to become obsolete in the next year and a half, and to a lesser, unknown extent, Apple’s pullback on the identifier for advertisers (IDFA), the industry needs to re-evaluate and adapt.   Without the third-party cookie, identity is a bit more complicated. Consumers engage brands through hundreds of different devices, apps and channels—and with walled gardens and disparate data sources, it’s tough to connect these digital touchpoints together. Add to that, the hundreds of offline interactions consumers have, and the single-customer view is unattainable; at least without the right data resources and partners. With little concrete direction on how to move forward in the post-cookie world, finding the right identity resolution partner can help you connect digital and offline touchpoints and better understand consumers.   Forrester recently released its Now Tech: Identity Resolution, Q3 2020 report, identifying 28 identity resolution providers that can help with identity data management, analysis and measurement. Experian is proud to be included on the list.   These identity resolution products serve a number of different use cases and it is important to select a vendor that you can trust while navigating this dynamic market. The new report states “Marketers must proactively calculate how industry changes impact identity resolution and marketing efforts, evaluate current partners’ ability to accommodate changes, and consider alternative providers and approaches.”  Finding new ways to approach identity resolution is challenging in such a dynamic industry; the path forward likely isn’t rooted in a single identifier. Experian is committed to helping you resolve consumer identities. Our solutions connect consumers at every touchpoint and execute matching in a privacy-compliant manner.  The phase-out of third-party cookies has already changed the advertising industry as we know it. But the deprecation of third-party cookies does not mean then end of people-based advertising; we still need to provide a relevant experience for consumers. The balance between data privacy and security with relevancy is achievable; the right partner can help you get there.  Learn more about how Experian can help you resolve customer identities. 

It’s been an interesting – and inspiring – six months. My short time as part of the Experian family (following the acquisition of MyHealthDirect last year) has exposed me to the extensive capabilities and innovative mindsets this company offers, and that has clearly been on display during the pandemic. It’s been amazing to see what Experian has accomplished in such a short time to turn around tools and resources that can help healthcare organizations better operate in the “new normal.” With our expertise in providing front and back-end technology and data sets that are vital for operating patient engagement, revenue cycle, care and identity management solutions, we felt we were well-suited to address some of the new systematic needs healthcare organizations would face in light of the pandemic. Experian’s mantra is to apply “data for good” and we pressed the gas pedal to leverage what products and data we had that could address COVID-related operational issues. Additionally, we looked to innovate in ways that addressed the needs of our clients. Our efforts produced new, free resources such as the following: Experian COVID-19 Outlook and Response Evaluator (CORE) – this “heat map” is intended to guide healthcare organizations and government agencies as they plan for coronavirus recovery. The map leverages de-identified data such as pre-existing conditions and social determinants of health to form a comprehensive picture that predicts possible pandemic impact on communities. Staffing, supplies, community outreach and facilities planning all benefit from any kind of “advance warning.” Payer Alerts Portal – a free comprehensive list of payer modifications including COVID-19 and telehealth payer policy alerts for United States hospitals, medical groups, pharmacies and specialty healthcare service organizations pulled from reviews of over 52,000 Web pages operated by more than 475 payers. These alerts deliver a comprehensive overview of the latest policy and procedure changes, as well as a link to the source of the payer policy, so providers can quickly make required adjustments, save time and streamline operations. In addition, Experian has helped clients quickly secure remote patient access to portals and scheduling as the pandemic necessitated a quick pivot to “contactless” healthcare. We also worked with our clients to enable their work-at-home transitions, maintaining access and functionality for collections and reimbursement – both for pandemic-related services and as they slowly brought elective procedures back online. And, our revenue cycle management products have served as a critical part of many clients’ focus on recovering revenue lost to the national shutdown. In times of crisis, heroes are more visible. These incredible challenges can bring out the best in people. Working with our healthcare clients every day has left us in awe of those who work tirelessly to take care of COVID-19 patients (and ALL that comes with that role) despite many obstacles. They inspire us and we are forever grateful. To access these resources, visit our COVID-19 Resource Center at https://www.experian.com/healthcare/client-services/covid-19/resource-center.  

Today’s customer needs are ever-evolving and businesses both large and small are reshaping the customer journey at an unprecedented pace. Businesses are looking for solutions that are secure, easily scalable to meet emerging needs and changes in demand, and seamlessly upgrade to avoid getting stuck on outdated software. To enable organisations to keep up with the pace of change, Experian has developed a new set of cloud-based solutions designed for companies that seek to automate decisions across an increasingly complex customer journey. The new release includes both pre-configured solutions for organizations that prefer standard ‘out-of-the-box’ applications and highly configurable solutions for clients with sophisticated, decision-driven business processes. We want to offer more businesses access to Experian’s award-winning decisioning platform. Pre-configured SaaS solutions bring Experian’s rich data, analytics, decisioning capabilities, and expertise in credit risk to new markets, while we are able to continue to serve our largest enterprise clients with a full range of decisioning capabilities. With both options, businesses can benefit from the entire PowerCurve platform or select custom capabilities that address specific needs. PowerCurve solutions available on the cloud include: PowerCurve Customer Acquisition – an ‘out-of-the-box’ solution designed to help businesses quickly acquire high-value customers. PowerCurve Eligibility Check – an ‘out-of-the-box’ solution designed to help lenders automatically assess which prospects are the right fit for their credit products. PowerCurve Strategy Management – a highly customizable cloud-based solution that helps businesses drive higher performance with more insightful and dynamic decisions. PowerCurve Originations – a highly customizable cloud-based solution that helps businesses acquire more profitable customers through adaptive and targeted approaches. PowerCurve, which is used by 2,000 companies across the globe, is a platform to help businesses make analytically driven decisions and adopt the most effective decision management strategies across the entire Customer Life Cycle. Highly configurable PowerCurve solutions are available on the cloud in all regions and cloud-based; pre-configured solutions vary by market.  

Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we’ve made some great progress, but there’s so much more we can do and it’s going to take the collective effort of all of us to continue to move the needle. That’s why we’re gearing up to celebrate International Women’s Day (IWD). It’s a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what’s going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women’s participation in the labor market, Experian’s commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.

I work at SEGA, a global games company. I first met Nakamura-san, my contact at Experian, about eight or nine years ago. I remember telling him at the time that I was a little sceptical of credit report and analytic companies – I thought they were either too expensive or their reports weren’t detailed enough. However, a year later I needed help from a company like Experian, and I thought I’d put them to the test.   My team and I were starting to communicate with overseas markets, to work with companies around the world. So, I phoned Nakamura-san. It was a business negotiation, so I had my poker face on – I played the usual mind games you have to, insinuating that if Experian did this job well then our company might be able to offer them even more business in the future.   Safe to say, they passed the test. We’ve been building a really positive relationship with Experian for the last eight years.   We’re working with companies in Hong Kong, Taiwan and London at the moment. To work with them, we need information – for instance, we need to know if they’re actually located where they say they are. Even if a company gives us an address, it’s always possible that it operates from a different country – we’ve all heard about companies and their tax havens. When we have these questions, Nakamura-san and his team at Experian collect and analyse data on these companies, and give us very thorough information – breaking it all down and explaining everything to us really clearly.   It’s really difficult to get the rich, detailed analysis of data you need, but Experian provides us much better data than any of our previous credit research companies managed to. They consult with us, and help us use this data to get our business to a better place. I’m very grateful for it – they’ve added great value to our business. Mr. Shinji Mutazono, Team Manager, SEGA Group Companies Finance Department, SEGA Holdings CO., Ltd. 

In Malaysia, nearly 280,000 people live without electricity. By volunteering with the Liter of Light program, we’re bringing solar panel lights to remote villages, transforming the quality of life and brightening the darker hours for families. In Malaysia, more than 1 percent of the population lives without electricity – one of life’s basic necessities – which equates to nearly 280,000 people living in darkness after the sun goes down. Some people have never had electricity in their life, making simple tasks like cooking or reading nearly impossible after dark. I wanted to change that. My day job is to support and enable individuals within Experian to pursue various career opportunities, but what I’m most passionate about is the way Experian helps me invest in my local community through the Heart of Experian Corporate Social Responsibility program. This year, my team and I had the chance to collaborate with Liter of Light (LOL) – a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity. In February, we joined one of their projects to install 60 solar street lights in the village of Orang Asli, an indigenous community in the Cameron Highlands.   Over the span of two days in February, a group of 30 Experian volunteers built and installed the solar panel lights. On the first day, the LOL team taught us how to build the panels, teaching us the skills needed to cut wire, assemble PVC pipes and drill holes. The second day, we rode in Jeeps through muddy roads and a three-foot deep river to reach the village. We spent hours unloading the lights and assembling the panel boxes, plotting the village maps and identifying the right spots to install the solar panel lights. I was happy to see some of the local villagers’ curiosity and participation throughout the day. Some helped us assemble the lights while others prepared the right spots for installation by building bamboo stands. The weather was kind to us, so by 5 p.m., nearly all the lights were installed – just before dark! After completing all the hard work, our team recorded a group video using a drone that all of the Orang Asli children chased after. Thanks to our service project providing light to a village in darkness, 150 villagers in Orang Asli will now have more productive, higher-quality lives during the dark hours of the day. I’m so glad I got to play a role in that.