I am part of a community that completely energizes me, makes me believe that there are good people in the world and that makes me want to be better. Over the course of four days in September, my co-workers and I were transported into the world of self-proclaimed “money media nerds” at FinCon, the Financial Influencers conference, where people share thoughts, best practices and update one another on the latest trends. FinCon is THE annual event for the financial media community.
On September 28 in New York City, Experian and Cloudera Cares hosted a panel discussion about how Big Data can be used in a variety of ways as a force of good. The panel included Adam Fingersh, Senior Vice President, Products and Marketing for Experian, Mike Olson, Co-founder, CSO and Chairman of the Board at Cloudera; Board Member at DataKind, Dr. Richard Bonneau, Associate Professor of Biology, Computer Science and Faculty Director of Bioinformatics, New York University; Ph.D. in Biochemistry and Vlad Dubovskiy, Data Scientist, DonorsChoose.org.
Experian is a finalist in the category of “Data-Driven Transformation” for the launch and deployment of the Experian Marketing Suite. During the last two years, Experian made transformational decisions about their marketing portfolio to unify offerings in data, technology and services into a single platform that allows marketers to create rewarding and relevant customer experiences in any channel via any device. This transformation culminated in July 2014 with the launch of the Experian Marketing Suite, a cloud-based marketing platform that leverages Experian’s customer identity and recognition technology, consumer data (the largest in the world), analytics and interaction technology.
