Experian is all about turning insights into action… using data for good.
Our commitment is to work with our clients, consumers, non-profits and other parties to help ensure that we, as a company and within society, continue to properly leverage big data for good.
As part of that effort, every other week we bring you Experian Insights – a round-up of news and resources highlighting how data is used for positive business, consumer and societal actions in many ways and across multiple sectors.
Experian Insights in the News
Marketing: A Primary Breeding Ground for Big Data Innovation – AdExchanger Companies that use data to put the consumer at the center of their innovations win in the digital economy. [ReTweet]
With an ongoing shift towards a data-driven economy, many questions arise. For example, why does privacy matter and what is the role of consumer privacy in this economy?
Data is one of the most valuable assets in our society and drives many decisions.
For businesses, data can reveal insights about customers and prospects, product trends, areas for investment and efficiency improvements. For consumers, data provides more personalized interactions with brands, including targeted deals or coupons, and geo-location services.