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New research from Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, shows that email campaigns using the words “choice” or “choose” in the subject line are driving substantially higher engagement and revenue rates than average.

Forbes Magazine recently named Experian among the top 100 innovative companies in the world for the second year in a row. Forbes has a rigorous selection methodology that places an emphasis on what organizations’ investors see as the most innovative today, but also the companies that investors believe will continue to be the most innovative in the future; Forbes calls this methodology the Innovation Premium. Put simply, it’s the expectation that a company will launch new products and services and enter new markets to generate growth.

On July 16, the CFPB published its “first ever” monthly report providing a snapshot of complaints filed by consumers through the agency’s complaint portal. For full disclosure, Experian is one of the top three companies that received the most complaints from February through April 2015. But that is absolutely deceiving.