QA test

People are making a big deal about big data—and it is a big deal. It has the power to guide us in addressing some of our nation’s most pressing needs, from protecting against fraud at the checkout counter to helping families secure affordable loans that help them accomplish their dreams. And like any powerful tool, it must be deployed wisely; in the wrong hands, as Hollywood saw recently, data can be hacked.

he 34th annual vision conference far exceeded expectations. On Monday, Experian’s North American CEO Craig Boundy welcomed conference attendees, asking everyone to Think BIG during the week.

At Experian we believe that data is good. In this column written for AdExchanger, Experian’s Emad Georgy explores big data and customer-centric marketing.