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[Infographic]: Off-lease Vehicles Surge Back into the Market

As automotive leasing trends to new heights, a rapid influx of off-lease vehicles are returning to market. Experian Automotive’s latest infographic explores the surge in off-lease vehicles, including which models and vehicle segments are most popular.

Published: Apr 06, 2016 by

Tru Optik and Experian Introduce OTT-TV Measurement Solution to Provide Digital TV Currency

Tru-Optik-Logos-BLACKGOLD Tru Optik, the only audience measurement and data management platform built for OTT and Connected TV, has partnered with Experian Marketing Services to offer a service providing real-time census-level viewer data for over-the-top (OTT) TV programs and ad exposure across all screens. Tru Optik clients will be able to measure and segment content and ad exposure based on lifestyle, demographic and purchase behavior powered by Experian’s ConsumerView marketing database.

Published: Mar 28, 2016 by

Infographic: A Rising Tide Returns Auto Leasing to Popularity

In recent years, leasing has strongly returned as an option for consumers to choose when looking to get into a new vehicle and maintain an affordable monthly payment. Experian Automotive’s latest infographic examines the lift in leasing, as well as key attributes in the auto finance market.

Published: Mar 21, 2016 by