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- Professor at Hampden-Sydney College in Virginia,
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| Sno | Name |
| 10011 | Jhon patherhouse |
Nowadays, whenever you hear news about the automotive industry, a negative tone tends to pop up. Whether it’s the increase in lending to subprime consumers, or the lengthening in loan terms, the stories lead one to believe that the industry is headed toward another “bubble.”
However, that’s not necessarily the case. When we look at the data, the automotive finance market actually demonstrates a strong industry as a whole.
The term big data tends to be overused in business today. While some refer to it as a technology and others a level of insight, it has come to embody many different data actions, from business intelligence, to analytics and data modelling.
We have become so obsessed with big data that we think we have to have this level of insight as a requirement to running a successful business.
Confronted with a vast amount of incoming data, today’s digital marketers are facing an on-going battle to keep up.