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Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, today unveiled an audience management platform that will change the way the advertising industry buys and measures media.

I’m pleased to share that Experian has taken another important step in the transformation of our Consumer Services business, having signed an agreement to acquire CSIdentity Corporation (CSID).

Tru Optik, the only audience measurement and data management platform built for OTT and Connected TV, has partnered with Experian Marketing Services to offer a service providing real-time census-level viewer data for over-the-top (OTT) TV programs and ad exposure across all screens. Tru Optik clients will be able to measure and segment content and ad exposure based on lifestyle, demographic and purchase behavior powered by Experian’s ConsumerView marketing database.

Experian had the honor of celebrating innovative achievements in marketing with a few of our superstar clients at the 2016 Marketing&Tech Innovation Awards presented by Direct Marketing News and The Hub. The second annual awards program honors achievements in marketing leveraging data and technology. Three Experian Marketing Services’ client programs were recognized for their innovation in analytics, email marketing and omnichannel marketing.

Experian identified e-commerce fraud attacks across the United States for both shipping and billing locations among all states and ZIP Codes.

The American economy rises and falls on the successes of the small business community. As a major contributor to job growth, as well as innovation, small businesses have laid the foundation toward our country’s economic success. But as important as small businesses are to financial progress of our economy, some business owners have experienced their own growth challenges along the way.

This Q&A interview that appeared on Monster.com with Dr. Shanji Xiong, Experian DataLab’s global chief scientist, discusses his career and provides advice for data scientist hopefuls.

Good data is a critical part of building a robust business strategy. Organizations use actionable data insight to improve the customer experience, drive operational efficiencies, leverage cost savings, and enhance the bottom line. In fact, the majority of sales decisions are expected to be driven by customer data by 2020.

New findings from Experian show that Cyber Monday retained its rank as the top email volume and transaction day.