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Phishing attacks have become more sophisticated and personal. We are all busy with life – work, family, commute, and dinner plans, along with keeping up on the latest news cycle. Virtually anyone could be inclined to quickly click on a link stating there is an issue with their recent order. But there\'s more to phishing attacks than just baiting businesses and consumers. During a recent #ExperianLive event, Mike Gross, Head of Global Identity and Fraud Product Innovation, discussed what businesses can do to protect themselves and their customers. Q: You say that phishers would make good digital marketers. What do you mean by that? Mike: Like a great marketer, a good phisher understands people and their tendencies; they know how to get people to take action on their message. Take my most recent “almost phishing\" incident. During the holidays, I received an email from a top online retailer stating there was a “problem with my recent order.\" I knew that any delay would jeopardize my holiday gift delivery. I was just about to click the “Login\" button and then stopped. Thankfully, I double-checked the sender and it wasn\'t my favorite shopping site after all – just a really good fake email from a \"phishy\" sender. Like a digital marketer, phishers understand how to specifically target the things that people care about. This is why phishing attempts focused around the holidays, tax season, natural disasters, and hot news topics are often so successful. Q: Are phishers counting on the relationship and roles people have in an organization? Mike: Yes. That\'s the whole nature behind one of the biggest phishing attacks over the past several years – business email compromises. As a phisher, I\'m sending you an email that looks like I work with you, say a vendor with a message that reads, “I changed the account that you use to pay me; please update your payment to this new account.\" If there is urgency behind it, it is taken seriously - for example, to avoid being late on paying a vendor. Human nature is being helpful and reacting, especially in this fast-paced, hyper-connected world – and that\'s why these scams continue to work. Q: What other phishing trends are you seeing? Mike: They\'ve evolved over time. Take the simple phishing email; it\'s not so simple anymore. Nowadays, attacks are personalized to both the business and specific person – and phishers are taking advantage of automation and targeting tools so they can get the most reward for their effort. “Smishing\" is variant of phishing focused on the phone channel, where attackers target victims with an SMS-based attack; you\'ve probably seen them. You get a text and link from what you think is your friend saying something like “Check out this funny video!\" But it isn\'t legitimate; it\'s a fraudster that is spoofing your friend\'s phone number. Then there is “vishing\" which is a voice-based attack. This is where a fraudster pretends to be someone they\'re not (like a consumer\'s financial institution) and tries to obtain personal information or take over an existing account. Q: Wow! Phishing fraud is sophisticated. What has led to that? Mike: We\'ve seen a tremendous leap in technology used. There is a great example of that last year with a U.K. bank. Their customers expect that if there is an out-of-place transaction, the bank will call them. In this particular vishing scheme, vishers used compromised accountholder usernames and passwords to log into customer accounts and set up money transfers. Knowing that this would alert accountholders to the attempted transfer using the SMS one-time passcode, phishers called legitimate customers, impersonated the bank, and stated that since the customer was a recent fraud attack victim, the bank needed confirmation that they were the accountholder. The vishers told customers they would receive a passcode. While the customer confirmed the code, the vishers submitted the fraudulent transfer. Q: What trends and techniques are you seeing? Mike: Two of the big trends we\'re seeing is around Artificial Intelligence (AI), machine learning, and SMS to find victims. A big part of phishing is what we call “spear phishing.\" This targets individuals with access to an organization\'s financial accounts or internal systems. Another term is “whaling\" which targets a specific high-profile individual. The phishers are no longer just sending out blanket lottery scam and Nigerian prince emails with misspellings to millions of people. It\'s very focused – and phishers can easily do this using machine learning and AI. Q: Do you notice any seasonality, or spikes in phishing based on a certain time of year? Mike: The holidays are one because so many people go to their favorite shopping sites and buy items that are completely out of pattern based on what they usually do online. Another good example is tax season. We saw phishers impersonate top tax and financial management software providers, allowing consumers to “quickly and easily submit their tax forms online.\" What\'s worse is that phishers use the knowledge you have about phishing against you. Things like “How do you protect yourself? Click on this link to learn more\" or “Click this link to download software and protect your devices.\" Also, fraudsters pay attention to the news, so whether it\'s a natural disaster or the cathedral fire that happened in Paris last April, phishers see those as opportunities to prey on victims simply trying to donate to a worthy cause. Q: What advice do you have for businesses and consumers to protect themselves against phishing attacks? Mike: My advice for businesses is to focus on technology and training. Strong technology solutions must be in place at all businesses to block phishing emails that are coming from suspicious sites – and for the most part, large organizations do a great job of that. Smaller businesses can also take advantage of technology solutions from their internet providers. Businesses can implement web blocking software for less secure Internet sites and filter what types of content employees can have access to on business devices. A lot of companies hire outside consultants to talk about the different types of phishing attacks with employees. These are helpful, but the key is to not allow training to become static because attackers evolve so quickly. Both businesses and consumers can use the email filtering option that is available through nearly every email provider. Don\'t click on any attachments that even remotely look suspicious - especially if they\'ve been texted to you from someone you either don\'t know or the message appears out of character for someone you know. Q: What activities is your group taking on that will help businesses and their customers fight phishing attacks? Mike: There are several things we\'re doing that impact businesses and consumers offline and digitally. We help businesses recognize their customers and authenticate them, whether that\'s helping customers with a new bank account, enabling easy checkout at a favorite retailer app, or protecting account logins. 99% of people trying to access accounts are the legitimate account holder; it\'s that 1% though that causes a lot of friction for good customers. So, we\'re trying to make it easier for those consumers to quickly pass through all of the controls so authentication is easier. That translates into consumer loyalty for brands. Q: And that\'s what it\'s really all about? Mike: It is. We help businesses recognize their customers and also ensure that they are catching fraudsters on the back end. But we also strive to make that recognition or user experience as seamless as possible, with the right scrutiny for the risk level of that business. Mike Gross leads product innovation strategy for Global Identity and Fraud at Experian. Check out the entire podcast and video on how to protect your business from phishing here.
We are delighted to announce our investment in bonify, a German fintech start-up dedicated to giving consumers better insights into their creditworthiness. bonify gives its 500,000 customers easy access to their creditworthiness and financial data, offering them a number of financial management tools to help analyse and optimise their financial situation. At Experian, we believe very deeply in the power of data to help improve people’s lives. That’s why we’re so excited by bonify’s continued goal to improve its users’ financial lives, and the steps it is taking to help people in Germany understand and benefit from their financial information. We are delighted to join a number of investors in supporting the growth of this innovative start-up. Charles Butterworth, Managing Director Experian UK, Ireland and EMEA, said: \"We are excited by the way bonify is helping people in Germany understand, engage with and improve their credit scores. We look forward to supporting the team as an investor and partner in their future growth.“ Founder and CEO of bonify, Dr. Gamal Moukabary, said: “Experian\'s investment shows that we are on the right track. It rewards our achievements and our unique value proposition. Experian is an ideal investor and partner for us to support the next growth phase. Our goal is to expand our operations into other European countries.” Manuel Silva Martínez, Partner and Head of Investments, Santander InnoVentures, added: “We are delighted to welcome Experian Ventures to bonify. Experian will add tremendous value and technical expertise to bonify’s product roadmap. We are thrilled to support bonify as we accelerate growth and help more and more people across Germany and Europe with taking control of their finances in a sound and responsible way.
As part of Experian’s commitment to the value of Employee Resource Groups (ERG), we recently hosted the National Association of Asian American Professionals (NAAAP) ERG Leadership Symposium, ERGs Driving Change at our Costa Mesa headquarters. ERGs are a proven strategy for organizations to advance a diverse and inclusive company culture. At Experian, we believe the culture of inclusion also cultivates and advances innovation with the added diversity perspective that strengthens the community of professionals and ideas within the company. We were proud to host the 13th ERG one-day training program that was organized by the NAAAP to help companies and employees advance their ERG experience and learn how ERGs are change agents to enhance productivity and grow professional networks in the corporate setting. Speakers represented companies leading their industry, such as Bank of the West, Macy’s, Anheuser-Busch, Google, Facebook, UPS, Northrop Grumman, Boston Scientific, and many more, including Experian. The symposium this year featured numerous ERG thought leaders sharing their insights across a variety of sessions and panels, including; Best Practices in Demonstrating Value, Creating Connections through ERG Leadership, What’s Next Action Plans for Your ERG, among others. Caption: Hiq Lee, President, Business Information Services for Experian, shared insights as a panelist for The Crucial Executive Role in Driving Change session. She was joined by Judy Ting, SVP, Pacific Rim Region Manager, Bank of the West, and DeAnne Aussem, Managing Director & Founder of U.S. Leadership Coaching Center of Excellence, PricewaterhouseCoopers, LLC. The panel was moderated by Farzana Nayani, NAAAP ERG Architect. All speakers provided valuable takeaways for the professionals in attendance to motivate their organizations to positively impact their company with the diversity amongst its workforce and implement strategies to leverage the power of inclusion. Specifically, the hundred-plus attendees learned more about how Employee Resource Groups and Business Resource Groups are change agents for diversity, inclusion, engagement, productivity, and connection-building within organizational settings. Justin Hastings, Chief Human Resources Officer for Experian North America, welcomed the ERG Leadership Symposium attendees with his introductory remarks, as he shared Experian’s perspective on inclusion leading to innovation. Therefore, we asked him some questions to share his insights with us on Experian’s ERGs. 1. How is Experian creating a better tomorrow? Hastings: The consumer is at the heart of everything we do. Our product innovation is geared towards giving consumers more control over how their data can enrich their lives. Experian Boost is a perfect example of this coming to life. Inclusion underpins our ability to innovate. The more we encourage a culture where everyone’s creativity is valued, the more we are able to innovate for consumers. Our ERGs play an important role in promoting diversity, and creating an environment where all our Experian people can bring their whole selves to work and be creative. 2. What role does The Power of YOU have in Employee Resource Groups? Hastings: We created a workplace environment where everyone is comfortable bringing their whole self to work, regardless of differences or backgrounds. We call this The Power of YOU, which creates an environment for employees to be their true selves. We advance our company culture by not only respecting the differences amongst Experian colleagues, but actively celebrating them with and through our ERGs. 3. What impact does the Employee Resource Groups have on Experian? Hastings: At Experian, inclusion is vital to the success of the company. Our ERGs provide us with a platform to be a more innovative business. Our ERGs now have around 1,000 employees actively involved across the eight current groups. They have helped create greater understanding of different cultures that are represented in our company, and they have also underpinned our recruiting efforts across diverse talent pools. This has helped us to keep evolving our employee base to be increasingly representative of the communities in which we operate, and the consumers we ultimately serve. Learn more about Experian’s Employee Resource Groups by visiting: https://www.experian.com/corporate/power-of-you.html Learn more about the National Association of Asian American Professionals (NAAAP) by visiting: https://www.naaap.org/ All photos taken by Nhan T. Nguyen.
FY19 proved to be a great year for Experian – one of our best ever. We just announced results, with organic revenue growth of 9%. But that is only part of our story. Behind the company’s success is a strategy that puts consumers first. We have looked to respond to the challenge of financial exclusion around the world, by using data and innovation to bring more people into the mainstream financial system. And we have responded to rapid digitisation of the world by helping organisations of all shapes and sizes to respond and adapt, all through the power of data. Fintech and digital disruption have revolutionised the way people engage with their finances. At Experian we help to speed up applications for credit, check for fraudulent impersonators and improve access to credit at fair and affordable rates. During the course of this financial year, we delivered some major and exciting milestones in our markets: In North America, we launched Experian Boost, an industry-first, game changing offer that is reshaping the credit landscape by putting individuals in control of their credit score. In the UK, we are introducing a range of new innovations, Ascend, Credit 3D and Experian One, which deploy our advanced analytics, predictive data and SaaS-based platforms. We were the first in our industry to be granted approval to supply Open Banking and PSD2 services by the Financial Conduct Authority and we have rolled out new services which help to assess whether loans are affordable. In Asia Pacific, we are building out our data Marketplaces with our strategic investment and partnerships with C88 in Indonesia and Jirnexu in Malaysia. This move will help to increase levels of financial inclusion in the region by improving matching to eligible credit products. In South Africa, we agreed to the acquisition of Compuscan, which will mean we are better positioned to serve the people and businesses of Africa and be an enabler of growth in consumer and business credit, identity management and financial inclusion. To sum up, the financial performance is strong. Our commitment to using data and analytics to help consumers, businesses and society at large is even stronger.
The following is written by Colin Grieves, Managing Director of Targeting, at Experian. There are many reasons why an advert might catch your attention - maybe it’s because of a celebrity endorsement, clever catchphrase, or a witty one-liner that catches you off guard when you’re waiting for your programme to return after the break. If there has been an advert that has particularly stuck in your mind, those behind the marketing at organisations will tell you it’s no accident. Experian works with a range of organisations to help them understand which people are likely to be most interested in. So, how can you find out what information marketers use to understand you? Experian launched the Consumer Information Portal, or CIP for short, back in April 2018 to help people see what data we have access to, but also to give you the chance to let us know if you want to stop your data being used for marketing. The CIP also explains why our work in marketing can be a good thing for consumers and society as a whole. We’ve recently made improvements to the website to give you an even greater insight. You can now visit our website and promptly check whether your personal data is present on specific marketing channels, what sectors it’s used by, and where we obtained the data from. For the first time, you can also see with which marketing profile your postcode is associated here. This gives you a real flavour of how marketers may view you and the type of people most likely to live in your neighbourhood, to make sure the messages you receive are as relevant as possible. We’re planning to keep adding more new features and information to the CIP, as we keep our promise to deliver transparent and responsible marketing. Drawing on expertise across our business to improve your experience when you use the CIP, as well as looking at new, clearer ways to explain how we work with data in our marketing services. Watch this space for further updates.
Technology revolutionizes the way businesses operate, but implementing change within a company is often challenging. Company-wide support is vital to successfully undergo a transformation. At Experian, in 2015, we underwent the task of moving from a traditional computing architecture to the cloud. This is a monumental transformation with our massive digital infrastructure and significant global reach, but it enables us to provide customers with real-time access to data. This journey is featured in the new book, Cascades: How to Create a Movement that Drives Transformational Change, by Greg Satell. Last year Satell’s first book shone a light on Experian’s innovation story. In his latest book he talks about the power of cascades - small groups, united with a common purpose - to drive transformational change within businesses. He gives examples of how some companies succeed, while others fail. Satell uses Experian as a case study and highlights how changes to our culture, organizational structure and skills is allowing us to adopt new technologies quicker, in better collaboration with our customers, to get cutting-edge, innovative products to market faster. At Experian, we believe in the culture of inclusion, which brings a culture of innovation with the added diversity perspective that empowers our people to continue to evolve and create valuable additions to the company during this transformation. Our philosophy is about advancing a culture that not only respects differences, but also actively celebrates them. In Cascades, Satell writes about the idea of small groups, loosely connected, but united by a common purpose. We asked the author for his thoughts about Experian’s technology journey, which he refers to as our digital transformation, and why he’s used Experian as a success story in his book. Q. What are your thoughts about Experian’s digital transformation so far? Satell: What attracted me to the Experian story was how closely it tracked with so many of the social and political movements I researched for my book. Senior leadership at Experian didn’t just try to push its digital transformation through. Rather, they identified those who were already enthusiastic and empowered them to bring others into the fold and they, in turn, could bring others in. That\'s how you create a cascade that leads to transformational change. Q. What has impressed you the most about Experian’s digital transformation, from both technology and human perspectives? Satell: What I found most impressive is that Experian is able to break free from decades of legacy and build a new future for itself. That\'s a very hard thing to do. You have all this infrastructure that served the business so well for so long. I mean you\'re talking about decades of investment. Still, the company leadership was able to step back and say, ‘That\'s our past and we\'re proud of it, but it\'s not our future’, and move forward from there. Q. Have you seen any examples of how our digital transformation is driving innovation within Experian? Satell: Well I think it has driven a lot. Things like Experian’s Analytical Sandbox, the Ascend platform and much of the current work around Artificial Intelligence (AI) wouldn\'t be possible without moving to more of a cloud infrastructure.
Inclusion is at the heart of everything we do, and we’ve made it a priority to embrace the diversity that makes up the Experian family. This is why we’re especially proud to release our 2018 The Power of You Inclusion & Diversity Annual Report, highlighting the strides we’ve made to celebrate our diverse work force and create an inclusive company culture. \"We believe that embracing a truly inclusive culture, where everyone has a real sense of belonging, is critical to building a diverse workforce and fostering innovation,\" says Craig Boundy, chief executive officer of Experian North America. \"We don\'t just encourage inclusion at Experian, we celebrate it.\" The Power You initiative was created to recognize ways we can create a more supportive work environment and provide greater transparency into our commitment towards diversity and inclusion. We’ve instated progressive policies and programs, such as flexible working, paid parental leave and Experian clubs, to help foster support, empowerment and employee pride about working for Experian. Here are some of the highlights from the report: 89 percent of employees across North America agree that creating a diverse and inclusive work environment is at the forefront of Experian\'s values More than 900 employees joined our 8 Employee Resource Groups (ERGs) From 2017 to 2018, the percentage of women hired into executive positions increased from 31% to 38% Nearly half of our job applicants were non-white, a 10% increase from 2017 Volunteer Time Off (VTO) was increased from one day to two days Experian North America was honored with a North America Great Place to Work certification and regional Top Workplaces awards From the events organized by our Employee Resource Groups (ERGs) to the support provided by our Experian Hardship Fund, The Power of You initiative is exemplified by the work and dedication our employees have invested to help in our mission to create an inclusive workplace. \"Creating a better tomorrow starts within the company, and that\'s why we\'re committed to diversity and inclusion,\" adds Justin Hastings, chief human resources officer of Experian North America. \"We search the globe for the very best people so we can innovate and meet the needs of our increasingly diverse clients. Drawing on this collective strength is what truly makes us a top workplace.\" Our dedication to creating a more inclusive and supportive workplace has not gone unrecognized. We’ve been honored with a number of high-profile employer awards, including being named the #1 Top Workplace in Orange County by the Orange County Register and one of the World’s Most Innovative Companies for the fifth consecutive year by Forbes Magazine. Innovation starts with creating an inclusive culture and growing a diverse workforce. We are proud of the supportive work culture we’ve created and will continue finding ways we can further build upon the progress we’ve made. A copy of this year\'s report can be found here. Photos taken by Nhan T. Nguyen.
The Human Rights Campaign (HRC) Foundation has recognized Experian with a 100 percent score on their 2019 Corporate Equality Index (CEI), earning the distinction as one of the “Best Places to Work for LGBTQ Equality”. The CEI is the nation’s premier benchmarking tool in evaluating corporate policies and practices related to LGBTQ workplace equality. We are honored to have received such top marks alongside some of America’s most respectable companies. “Our mission as a company is to create greater financial inclusion for consumers, but inclusion also means creating an open and accepting workplaces where everyone can thrive,” said Craig Boundy, chief executive officer of Experian North America. “We work hard to make diversity and inclusion a priority in our company culture, and our efforts are showing real results.” We strive to celebrate our company’s diversity by creating an inclusive workplace environment where employees feel supported and appreciated. We’ve launched initiatives and implemented policies that have solidified our commitment to being a strong ally to the LGBTQ community. Our dedication to foster a supportive work culture for our LGBTQ employees is exemplified by such practices as: Our progressive benefit programs, which include transgender services and offer equal coverage to same and different-sex domestic partners and spouses. Our non-discrimination and equal employment policies go beyond federal requirements, ensuring equal treatment regardless of “gender identity” or “sexual orientation.” Our dedication to be inclusive through executive sponsorship and the Power of YOU initiative which facilitates Employee Resource Groups and Clubs. \"The top-scoring companies on this year\'s CEI are not only establishing policies that affirm and include employees here in the United States, they are applying these policies to their global operations and impacting millions of people beyond our shores,\" said HRC president Chad Griffin. Practicing an inclusive work culture has always been one of our top priorities and being honored by the HRC demonstrates our dedication to that goal. We are proud to support our LQBTQ employees, along with the diverse work force that make up the Experian family. For more information on the 2019 Corporate Equality Index, download the HRC report.
The Women in Experian Employee Resource Group recently celebrated International Women’s Week with a series of events, including executive panels, speakers and book club meetings. The theme of this year’s event is Better Balance = Better Experian, focusing not only on bringing awareness for gender balance, but also celebrating inclusion. The activities are part of Experian’s commitment to advancing a culture that not only respects differences, but actively celebrates them. We call this The Power of YOU. During the week, we announced that Merideth Wilson, Senior Vice President and General Manager of Revenue Cycle Solutions for Experian Health, will be the lead ambassador for the Women in Experian (WiE) Employee Resource Group in North America. Throughout the year, Wilson and a global team of female leaders from across the business will plan initiatives designed to help women achieve their ambitions and build successful careers. In a Q and A this week, Wilson shared her thoughts and provided tips for women on how to be successful in the workplace. Q. Why is confidence so important for women to reach their career goals? A. Confidence is key for anyone wanting to reach their career goals, but I find it’s especially important for women to find their voice and be able to confidently express themselves. Women need to ask for what they want more often and be vocal about their career aspirations on a regular basis versus waiting for an annual review discussion, for example. Messages typically are delivered and received more successfully using a confident tone; authenticity in a person and one’s message is also very important. Q. What advice can you provide when it comes to accountability? A. Women have to hold ourselves accountable, both professionally and personally, and deliver/drive the results we say we will (or sign up for). Being accountable means taking personal responsibility for the outcome and removing the roadblocks in our way to achieving our goals. I often find that “credibility” is tied to “accountability,” and the importance of how we as women conduct ourselves in driving to the results cannot be overstated. Q. What are your thoughts on communication skills and being self-aware? A. Women need to know their audience. Effective communication often requires different styles and mediums depending on the situation and environment. One of the greatest communication skills a woman can have is the ability to confidently present in public. Public speaking is scary to many, but with practice it can be a woman’s best asset. Q. Explain how empathy and honesty can be key to career growth. A. Integrity, honesty and trustworthiness are three key traits to help propel a person’s career growth. It is nearly impossible to grow one’s career without the ability to truly relate to others with understanding, appreciation and respect for another person’s journey or perspective. Q. Why is it important to be inspirational and optimistic in the workplace? A. Good leaders inspire others to do more, be more and produce more. I find that people generally want to work with people they like, trust, admire and find upbeat. Bringing our full selves to work each day — in mind, body and spirit — helps contribute to a happy, productive and fun work environment for all, and it’s something we should aspire to each day. About Merideth Wilson Wilson is Senior Vice President and General Manager of Revenue Cycle Solutions for Experian Health, a position she assumed in September 2014. In this role, she serves as the executive responsible for the Claims, Contract Manager, Patient Estimates and Medical Necessity solution suites and operations. Wilson joined Experian in January 2004 through the Medical Present Value, Inc. (MPV) acquisition. She has held various leadership positions in operations, product management and development, outsourcing services, client delivery, and strategic marketing and planning. Wilson earned a Master of Business Administration from Mercer University and a Bachelor of Business Administration from Baylor University.