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Experian Marketing Services’ CheetahMail® developed a new Pinterest email functionality late last year that has produced significantly higher both open and click rates for emails with the functionality, while also enabling retailers’ products to go viral. Several retailers, including Ballard Designs, have seen significant increases in click-to-open rates, Pinterest followers and pinboard activity by incorporating the capability into their email campaigns.
Experian Marketing Services, a leading provider of data, analytics and marketing technologies, today announced an expanded relationship with Adrea Rubin Marketing, Inc., the life and health insurance marketing leader. This relationship makes Adrea Rubin Marketing a preferred provider of Experian Marketing Services’ ChoiceScore to the life and health insurance vertical.
Did you know that there are 64 million people in the United States that have little or no traditional credit history?
These people are typically referred to as underbanked or underserved consumers and Experian just announced Extended View Score that can help these consumers gain access to credit products and services, which can lead them down the path of building a fuller credit history.
Earlier this spring, the Federal Deposit Insurance Corporation (FDIC) announced a proposed amendment to the Assessments, Dividends, Assessment Base and Large Bank Pricing (LBP) rule that it put forward in February 2011.
Experian Healthcare, the leading provider of financial information services and market intelligence for health systems, hospitals, medical groups and specialty organizations, today announced that it is ranked No. 77 on the 2012 Healthcare Informatics (HCI) 100 list.
Although 46 states, the District of Columbia and Puerto Rico have passed laws requiring consumer notification in the event of a security breach of personal information, recent large-scale and publicized breaches continue to make data security a top legislative agenda item in statehouses across the country. Of the 15 data breach proposals introduced by State legislators this year, two have been signed into law.
Experian Automotive today announced that average credit scores for consumers buying a vehicle have dropped to near prerecession levels.
According to its quarterly automotive credit analysis, the average credit score for financing a new vehicle dropped six points to 760 and dropped four points to 659 for used vehicles. Comparatively, credit scores in Q1 of 2008 were at an average of 753 for new vehicles and 653 for used.
Experian®, the leading global information services company, today announced that during National Small Business Week, May 20–26, it will offer BusinessIQ Express at half off its annual subscription price for the first year of service.
Experian®, the leading global information services company, today announced that it has joined forces with Moody’s Analytics to create a business index and detailed report that provides insight into the health of U.S. businesses.