In an article published by Bloomberg this week, Brian Cassin, Experian CEO, discusses the transformation of the business from a credit bureau to an innovative, global information services firm.
The story highlights some of the remarkable work Experian does with high-profile clients including Coca-Cola and Fannie Mae, using data to inform marketing and strategy decisions.
The article also references recent product innovations including Ascend, which offers analytics on demand, and PowerCurve, our market-leading decision analytics platform.
Worth mentioning is that Experian’s strong financial performance also comes through in the article, which notes that the company’s stock price has doubled since 2015 while the FTSE 100 index has stagnated.