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Having a diverse workforce is vital to help us innovate and deliver on the needs of our increasingly diverse clients and consumers. Over the years, we\'ve made some great progress, but there\'s so much more we can do and it\'s going to take the collective effort of all of us to continue to move the needle. That\'s why we\'re gearing up to celebrate International Women\'s Day (IWD). It\'s a day celebrated in many countries around the world to recognize the achievements of women and drive equality among men and women. At Experian, IWD activities are extending throughout the month of March. Have a look at what\'s going on around the world as Experian celebrates this important day: Asia Pacific The Asia Pacific region is hosting a range of activities across our offices in March, which will include round-table and speaker events as well as an opportunity to network and pledge their support for IWD. EMEA and UK&I EMEA and UK&I are joining together for IWD to support and celebrate diversity and inclusion. The week started with a video of employees from both regions reflecting on what diverse teams bring to our business. Employees will also be invited to a variety of events to engage and network with inspirational women and hear stories from our leaders on what diversity means to them personally. Latin America Throughout the month of March, Latin America has been running a campaign to share stories of achievements in their region and raise awareness about breast cancer prevention and other diseases more common in women. On IWD, there will be a panel of women leaders who will address issues such as the social inclusion of women in the region, women\'s participation in the labor market, Experian\'s commitment to female leadership and the importance of a work/life In Brazil, IWD is kicking off with a presentation by members of the United Nations to present their 50-50 Gender Equality program (which aims to eliminate gender inequalities by 2030) and how they are working with companies around the world to achieve this vision. Employees will have an opportunity to hear from leaders in our business about diversity and inclusion plans for the region, and listen to a panel of external speakers discuss diversity challenges and career development. North America Our employees in North America will be kicking off the week with celebrations across their ITS’ 13 offices in the region. Each office will have daily activities throughout the week, and all employees – including virtual and those based in smaller offices – will be invited to attend webinars focused on Diversity and Inclusion topics. On IWD, there will be panel discussions with senior leaders who will speak on various career development topics. To close out the week, there will be a special Book Club discussion on March 9. We will continue to update this blog post all week with pictures and other ways we’re celebrating IWD. Bookmark this page and come back.
As Doug Conant, the former CEO of Campbell’s Soup once said, “To win in the marketplace you must first win in the workplace.” This is quite befitting as Experian celebrates being named a 2017 top workplace for the fifth consecutive year by the Orange County Register. While we work hard to run our business and service our clients, this recognition is a testament to our culture, which emphasizes collaboration, innovation and diversity amongst our employees. “We are proud to foster a global culture of continuous innovation,” said Craig Boundy, chief executive officer, Experian North America. “Our goal is to create a culture where everyone has a real sense of belonging and trust and is comfortable showing up every day, being their authentic self.” Boundy continued, “We’re thrilled with our continued presence on the Orange County Register list as it validates the great work we do every day for consumers, clients and our communities.” Culture of Collaboration At Experian, we get the opportunity to work with a great group of people that truly want to make a difference in the lives of consumers and our customers, Experian employees do this by working to help people do important things to improve their lives and realize their ambitions; such as buying a car or home, funding an education, growing a business or protecting their identity. This commitment to put consumers first comes from our diverse culture and the collective strength of our highly motivated team members who are constantly collaborating to help Experian create a better tomorrow for millions of people every day. At the Forefront of Innovation As part of our work, we have embraced a culture of discovery that has enabled us to grow and evolve while remaining at the forefront of innovation. We continue to have a positive impact on consumers, businesses and the economy with our products, technology and innovations. From finding breakthroughs around better utilizing data, to identifying ways we can make access to credit faster and simpler for millions around the world. This past year has been a year of significant milestones, including our partnership with Finicity, the introduction of our Text for Credit product, and our drive to create a more open and adaptive technology environment by implementing API capabilities across the Experian network. Giving Back to the Community We are equally committed to giving back to our communities by creating better tomorrows. From volunteering with the Jessie Rees Foundation – which helps children deal with cancer – and the Blind Children’s Learning Center. This year Experian also provided a $750,000 gift to create the Experian Assistant Professorship in Machine Learning at Chapman University. This investment is being used to expand machine learning opportunities at the university’s Machine Learning and Assistive Technology Lab (MLAT), where Chapman researchers use big data and technology to address challenges of social significance like autism. The gift is the latest of a long series of collaborations between Chapman and Experian. Several years ago, Experian and Chapman began a partnership that involved placing graduate students to become data scientists in internships within Experian to provide them real-world, hands on training. Since then, the partnership has blossomed to include embedding a Chapman faculty member within Experian to better ground the academic community on how data scientists work within the private sector to better shape their curriculum. We’ve also supported scholarships and programs at Chapman to ensure that the field of data science remains inclusive, diverse, and talented. We’ve also helped with the Hurricane Harvey relief efforts. From the moment the storm hit, our team was already rolling up their sleeves. Our corporate responsibility team set up a donation link right away for employees to make contributions to the South/Central Texas American Red Cross, providing critical aid to families. We were met with an overwhelming amount of generosity from our employees, and raised more than $90,000. Also, we partnered with 14 banks with branches in Texas who provided free credit and identity checks for hurricane victims, along with free memberships to our identity theft protection product. Recognition and Awards We continued to be recognized for our innovation and diversity by leading publications and industry organizations. Experian was named to Forbes Magazine’s Top 100 list of the “World’s Most Innovative Companies” for the fourth consecutive year. The Advancing Women in Technology (AWT) organization recently honored several Experian women at its 16th Annual Scholarship event. We are also one of 28 companies named to the Grace Hopper Leadership Index of companies whose representation and development of women technologists is above the mean. We are very proud to be among this select group of companies recognized by the Register for our positive workplace culture that attracts and retains top talent in Orange County, as well as our other locations across North America. Our employees are committed to helping to create better tomorrows in our communities through social responsibility activities, technology and innovation, and through our everyday work and business purpose.
“I’ve been working with Turkcell for about six years now. I was on my way to have lunch with my main contact there, Elif, and I bumped into so many familiar faces. We agreed that you don’t often get that kind of long, trusted relationship in business. About two years ago, Elif explained to me that Turkcell needed help keeping customer communications fresh and relevant. Turkcell had a fixed weekly marketing plan, but a week is a long time in marketing. Customers were interacting with them all the time, across lots of different channels. These different types of customer communication cancelled out Turkcell’s planned weekly messages. They had to cancel more than half of their planned contacts. The marketing team were really frustrated – this was a complex challenge to fix. We wanted to create a marketing tool that meant Turkcell could speak to their customers every day instead of once a week. And so the right messages got to the right people at the right time. The team we got together on this project were based all over the world: Turkcell and an Experian team in Turkey, me and my team in Nottingham, our software development team in Bulgaria, our product development over in Washington, and Vusal in Monaco who helped us completely automate the process. Vusal’s fluent Turkish certainly came in useful. I flew over to Turkey a few times during the project. Being onsite made a big difference – it meant we could understand and fix issues in hours, rather than days. There’s one particular time that stands out. It was five weeks before the launch, so we had loads to get through. We worked non-stop for two weeks straight, right through the weekends, making sure nothing would stop us getting the daily marketing tool up and running. We’d each bring in different food and fruits for our ‘table picnic’ to keep us going. There was a lot of attention focussed on this project. When it finally went live, we had a ‘phew’ and a ‘wow’ moment. And then we saw the difference it made. It’s done exactly what we wanted it to do and Turkcell’s take-up rates have improved. And now we’ve won a Global Telecoms Business Innovation award for it. It’s a joint award, for both Turkcell and Experian – which feels right. It was hard work, but worth it.”
In my role at Experian, I am constantly surrounded by data and fascinated by the ways it can be applied to some of the world’s most pressing problems. So, when my bosses asked me to meet with the marketing team at Good Shepherd Microfinance – Australia\'s largest microfinance organization – to explore synergies between their work in affordable financial programming and ours in data analytics, I jumped at the opportunity. I knew Good Shepherd worked across sectors to promote the economic wellbeing of low-income clients through loan programs, insurance policies and educational programs, and was excited about the opportunity to take part in social impact work. I had no idea back then that my team’s discussion with Good Shepherd would evolve into such a rewarding and impactful project. Working with Good Shepherd provided an opportunity for my team to use data as our contribution to Australia’s push for financial inclusion. We applied our demographic targeting systems and analytics processes to Good Shepherd’s data and existing work, improving their ability to engage with clients. This work helped Good Shepherd positively impact the lives of those most in need of a financial lifeline. This project was a real milestone for my team. It was the first time we had been asked to apply our skillsets as analysts to a corporate social responsibility project. Knowing that our work was affecting the lives of fellow Australians was incredibly motivating for us. Toward the end of our project, we delivered an analytics report outlining how Good Shepherd could expand the reach of its financial inclusion initiatives, which the organization then had the opportunity to present to the state government. Intrigued by Good Shepherd’s presentation and excited about the potential to deliver fair, sustainable investment products to a greater segment of the population, the government reached out to Experian and inquired about working with us to learn more about our data analysis techniques. Knowing my team’s work might influence government policy was extremely gratifying, and we felt immense pride that we’d likely helped countless more people gain access to basic and affordable financial programs. In retrospect, Experian’s work with Good Shepherd opened my team’s eyes to the harsh realities of economic inequality. Simultaneously, though, it offered us an opportunity to address the problems we saw through the power of data – and to collaborate, think critically and deliver exceptional work. Now, the project stands as a testament to the power of data to facilitate social impact. Working with Good Shepherd was highly fulfilling, and I am proud of Experian’s role in promoting financial inclusion across Australia.
For the fourth consecutive year, Experian has been named to Forbes Magazine’s Top 100 list of the “World’s Most Innovative Companies.” At Experian, we are proud to foster a global culture of continuous innovation, from finding breakthroughs around better utilizing data to identifying ways we can make access to credit faster and simpler for millions around the world. The recognition as a top innovative company is a testament to our employees’ focus on putting the consumer and our customers at the center of what we do, and powering innovative opportunities to secure better, more productive futures for people and organizations. This past year has been a year of significant milestones, including our partnership with Finicity, the introduction of our Text for Credit product, and our drive to create a more open and adaptive technology environment by implementing API capabilities across the Experian network. In March, we were among the first companies to digitize the mortgage underwriting process. We partnered with Finicity to join our new Digital Verification Solution with their data aggregation and insight platform, creating technology that easily verifies consumer assets and income. This new service enables us improve data accuracy and reduce fraud risk for lenders, and removes the hassle and piles of paperwork for consumers, accelerating the loan underwriting process to as little as 10 days. In July, we introduced the first-ever credit solution that enables consumers to apply for credit with a simple text message. Utilizing patent-pending mobile identification through our Smart Lookup process, consumers can be recognized by their device credentials, bypassing the need to fill out a lengthy credit application. Our Text for Credit product enables consumers to apply for real-time access to credit while standing in line to make their purchases, or before entering an auto dealership. We’ve also implemented application programming interfaces (APIs) across the Experian network. This works to improve the transfer of data, speed up the pace of innovation and foster a more collaborative environment, enabling us to create a more efficient and targeted platform for our customers. Additionally, understanding that healthcare is becoming the “new retail” environment, Experian launched price transparency and patient estimate tools that provide health systems with real-time eligibility and insurance coverage to help patients avoid the sticker shock associated with unforeseen medical expenses. An industry’s greatest innovators are successful not only because they deliver superior products in the present, but also – and perhaps more importantly – because they continuously solidify their place in the future through a culture of discovery that encourages modernization and disruption. As author Greg Satell outlined in his new book, Mapping Innovation: A Playbook for Navigating a Disruptive Age, the work we do in our DataLabs – and throughout Experian – shows our commitment to being inventive and agile in an increasingly competitive market. Experian embraces a culture of discovery that enables us to grow and evolve while remaining at the forefront of innovation. Of course, the key is to never stop questioning, evolving and innovating. And we won’t.
A core theme of the European Union’s General Data Protection Regulation (EU GDPR), which is to keep consumer interests front of mind at all times, mirrors sound fundamental advice for all companies. Customer centric business practices are especially essential in the data-driven age, driving innovation and opportunity. The transparent, secure and effective use of data has transformative potential for consumers and businesses. But consumers must feel comfortable and in control of its opportunities, and there is a clear role for our industry to play in addressing their understandable concerns around privacy and security. In particular, there is a need for more openness about how data is collected and used for the benefit of consumers. In business, we are all aware of the advantages that data-driven technology can bring. Yet the way data is harnessed for good hasn’t, to date, been central part of the prevailing ‘data narrative’. At Experian, we process over 1,151 billion records a year, with a global segmentation of more than 2.3 billion consumers in more than 30 countries, and demographic data on over 700 million individuals and 270 million households combined. It’s a responsibility we take very seriously. We have always aspired to set new benchmarks for best practice in our operating standards and our approach to data stewardship. As a trusted data custodian for millions of consumers, we aim to unlock the power of data to create opportunities for individuals, businesses and society. The world is becoming more connected every day, and if businesses are serious about keeping up with the change, a truly holistic approach to managing all this data is required. One which protects our customers and our products from risks, such as an ever-increasing array of cyber threats, while ensuring the customer journey is as relevant and fluid as it needs to be. To help businesses to start thinking about how they can survive and thrive in the new regulatory environment, we’ve created a new whitepaper, ‘Defining the Data Powered Future’. It sets out some key steps that business should consider working through, our three ‘I’s – “Investigate”, “Improve” and “Integrate”. Businesses need to start to thinking about their implementation requirements now, if they haven’t already. And we hope this paper will offer some food for thought. It’s not good enough to feel ‘fairly confident’ that the data held is being used in the interests of the customer. It’s a requirement that new levels of scrutiny are applied here, and the customer’s perspective is the be-all and end-all guide to whether you are getting it right. With the advent of GDPR, this type of joined-up thinking will need to become the new normal, as the “datafication” of our world continues. I would encourage businesses of all shapes and sizes to take the opportunity that this moment brings. Now is the time to create a truly consumer-centric approach to data governance and strategy, and to secure your customer’s place at the heart of your data powered future.
Organizations everywhere are looking to do more with their data assets, as well as better leverage open data and third party data sources for additional consumer insight. The good news is that there is no shortage of information available. The bad news is that wrangling and making sense of all that information can be very challenging. That is why we see 61 percent of U.S. companies stating inaccurate data is undermining their ability to provide an excellent customer experience. However, there is a new breed of data professionals trying to change all that. New talent is coming into organizations looking to unlock the power of data to transform business operations and better serve clients. Businesses everywhere are eager to bring on these data professionals; to the point it is creating a frenzy around data staffing. If you are looking to hire new data professionals, you are certainly not alone. According to a new Experian Data Quality report, Investing in Digital Transformation: This Year’s Most Sought-After Data Roles, businesses are hiring a mix of business- and regulation-focused data positions. Below is a chart showing the top roles being hired according to U.S. respondents and also c-level executives specifically: There are a few key roles I want to highlight. First, data analysts. They are the most sought-after data role by U.S. organizations, mainly because they are so versatile. They are individuals placed across departments to analyze data in such a way that it can be used for business intelligence. 57% percent of businesses spend a majority of their time analyzing data, and this role is key to ensuring they’re getting the right results. The most important role for c-level executives is the chief data officer (CDO). The CDO has seen a lot of hype in the past few years and at this point we are seeing more general adoption of the role. This individual is responsible for developing and implementing an information strategy, which includes disciplines like data security, governance, quality, and management. They also will oversee a team of data professionals who bridge the gap between the business and IT. We have more research on this role in particular coming out next month, but they will often shape cross-functional data organizations and how well businesses can achieve the data insight they desire. In general, with all of these roles, talent shortages are a problem. Relative to demand, very few experienced individuals exist on the market. This means organizations need to come up with creative ways to attract and maintain this talent to keep up with the changing business landscape. For more information on these and other data roles, download a copy of our new report: Investing in digital transformation: This year’s most sought-after data roles. Download the complete \"The Year\'s Most Sought-After Data Roles\" report.
We’re at a critical point in our nation’s history. We need to make a stand and address the root causes of financial instability in this country. I believe the lack of financial education and access to cheaper financial products are two of the key contributors impacting people’s financial health today.
As Serasa Experian’s Corporate Sustainability Manager in Brazil, I’m dedicated to my job promoting diversity and inclusion efforts at work. But it also happens to be my passion. I believe that companies have a responsibility to reflect the diversity found in society, giving everyone equal opportunity to excel regardless of color, gender or disability. And yet, while a lot of companies over the years have made great strides toward hiring a diverse array of people, sometimes the harder — yet more impactful — work is making sure that diverse group of employees can continue to develop professionally after they’re hired. To this end, Serasa Experian’s Business Network for Social Inclusion (Rede Empresarial de Inclusão Social) launched a program called the Top Talent Project, which encourages and accelerates professional development once someone with physical disabilities is hired. I don’t want to simply hire people with disabilities; I want to ensure they can be productive and grow in their roles. While people with disabilities can bring great experience and skill to their positions, they may need some help integrating into teams. That’s why we work closely with each new hire, their managers and their mentors to guide them on a daily basis. If someone is hearing-impaired, for example, they may know only sign language and not Portuguese, making it difficult for them to communicate with their team. Through the Top Talent Project, we train new hires to communicate at work with their Portuguese-speaking coworkers. And then we give sign language training to their team members! We work hard to create a working environment that ensures success for everyone. In 2016, Serasa Experian received the United Nations Good Practices for Workers with Disabilities Award for our inclusion work in Brazil. That same month, I also was honored to receive the Empregueafro Award from the City Council of São Paulo for promoting ethnic diversity. All these accolades make me so proud because they’re a reflection of the way we at Experian take care of our people. Ten years ago, I changed careers so I could focus more on making the world a better place. Serasa Experian has given me the opportunity to do just that.