News
What’s happening in our industry and what we’re doing
With the National Automobile Dealers Association (NADA) Show set to kickoff later this week, it seemed fitting to explore how the shifting dynamics of the used vehicle market might impact dealers and buyers over the coming year. Shedding light on some of the registration and finance trends, as well as purchasing behaviors, can help dealers and manufacturers stay ahead of the curve. And just like that, the Special Report: Automotive Consumer Trends Report was born. As I was sifting through the data, one of the trends that stood out to me was the neck-and-neck race between Millennials and Gen X for supremacy in the used vehicle market. Five years ago, in 2019, Millennials were responsible for 33.3% of used retail registrations, followed by Gen X (29.5%) and Baby Boomers (26.8%). Since then, Baby Boomers have gradually fallen off, and Gen X continues to close the already minuscule gap. Through October 2024, Millennials accounted for 31.6%, while Gen X accounted for 30.4%. But trends can turn on a dime if the last year offers any indication. Over the last rolling 12 months (October 2023-October 2024), Gen X (31.4%) accounted for the majority of used vehicle registrations compared to Millennials (30.9%). Of course, the data is still close, and what 2025 holds is anyone’s guess, but understanding even the smallest changes in market share and consumer purchasing behaviors can help dealers and manufacturers adapt and navigate the road ahead. Although there are similarities between Millennials and Gen X, there are drastic differences, including motivations and preferences. Dealers and manufacturers should engage them on a generational level. What are they buying? Some of the data might not come as a surprise but it’s a good reminder that consumers are in different phases of life, meaning priorities change. Over the last rolling 12 months, Millennials over-indexed on used vans, accounting for more than one-third of registrations. Meanwhile, Gen X over-indexed on used trucks, making up nearly one-third of registrations, and Gen Z over-indexed on cars (accounting for 17.1% of used car registrations compared to 14.6% of overall used vehicle registrations). This isn’t surprising. Many Millennials have young families and may need extra space and functionality, while Gen Xers might prefer the versatility of the pickup truck—the ability to use it for work and personal use. On the other hand, Gen Zers are still early in their careers and gravitate towards the affordability and efficiency of smaller cars. Interestingly, although used electric vehicles only make up a small portion of used retail registrations (less than 1%), Millennials made up nearly 40% over the last rolling 12 months, followed by Gen X (32.2%) and Baby Boomers (15.8%). The market at a bird’s eye view Pulling back a bit on the used vehicle landscape, over the last rolling 12 months, CUVs/SUVs (38.9%) and cars (36.6%) accounted for the majority of used retail registrations. And nearly nine-in-ten used registrations were non-luxury vehicles. What’s more, ICE vehicles made up 88.5% of used retail registrations over the same period, while alternative-fuel vehicles (not including BEVs) made up 10.7% and electric vehicles made up 0.8%. At the finance level, we’re seeing the market shift ever so slightly. Since the beginning of the pandemic, one of the constant narratives in the industry has been the rising cost of owning a vehicle, both new and used. And while the average loan amount for a used non-luxury vehicle has gone up over the past five years, we’re seeing a gradual decline since 2022. In 2019, the average loan amount was $22,636 and spiked $29,983 in 2022. In 2024, the average loan amount reached $28,895. Much of the decline in average loan amounts can be attributed to the resurgence of new vehicle inventory, which has resulted in lower used values. With new leasing climbing over the past several quarters, we may see more late-model used inventory hit the market in the next few years, which will most certainly impact used financing. The used market moving forward Relying on historical data and trends can help dealers and manufacturers prepare and navigate the road ahead. Used vehicles will always fit the need for shoppers looking for their next vehicle; understanding some market trends will help ensure dealers and manufacturers can be at the forefront of helping those shoppers. For more information on the Special Report: Automotive Consumer Trends Report, visit Experian booth #627 at the NADA Show in New Orleans, January 23-26.
We recognize that COVID-19 has challenged Americans across the country, and nearly a year later, people are still struggling to recover. Among the more pressing issues for people has been navigating the financial landscape and hardships brought on by illness and high unemployment rates. At Experian, we empathize with consumers and are committed to helping them manage their financial lives. As part of this commitment, Experian, along with the other U.S. credit reporting agencies, is continuing to offer free weekly credit reports to all Americans for an additional year via AnnualCreditReport.com. At Experian, we view ourselves as the consumers’ bureau, and aim to help people better position themselves as they recover from COVID-related hardships. We’re proud of our ongoing efforts to assist consumers, particularly during these difficult times. Financial and credit information is constantly updated, and we believe providing consumers with increased access to their credit reports will help them improve their financial health, monitor for lender updates and ensure there is no fraudulent or unfamiliar activity on their credit profiles. We are committed to helping facilitate access to fair and affordable access to credit for all consumers. Our goal is not only to help consumers build credit, but also to effectively manage it. Beyond our continued offering of free credit reports, consumers can access resources and educational materials to help learn about credit and other important personal finance topics. In fact, we recently launched our United for Financial Health project to empower vulnerable populations to improve their financial health through education and action. We’re continually exploring new ways to use our data and resources to empower consumers and to improve their financial health and recover from COVID-19; extending access to free weekly credit reports is just another step in that process.
Given the many challenges presented over the last 12 months, it’s extremely satisfying to have retained our status and I couldn’t be prouder of this achievement. Being certified as a Top Employer showcases our dedication to a better world of work, which has been exhibited through our excellent HR policies and people practices. It’s been a year like no other, and the COVID-19 pandemic, in particular, has been a real test of our business resilience. Hugely challenging for many individuals. I’m really proud of the support we have put in place, helping our people to reach their full potential and remaining true to our values and purpose. We have been determined to ensure that the diverse needs within our workforce are accommodated. Our ability to exercise progressive policies, such as greater flexibility and enhanced wellbeing offerings, has been essential for our people to adapt to a very different way of working successfully. We’ve provided a wide range of resources, including employee assistance programmes, mindfulness training and collaborative technology tooling, to ensure that our people have the relevant support to stay mentally well. But it is our people that have made this recognition possible. Despite our new working environments, they have been instrumental in ensuring our culture continues to thrive. I have heard so many great examples of how teams stay connected and support each other – from video walks and online games to competitions and virtual cocktail hours. This award demonstrates that we are clearly on the right path, but we won’t stop here. We’re always looking for new ways to do things and to improve as a business. By listening to our people and actively encouraging new ideas, we can continue to develop Experian as a great place to work. To find out more about the Top Employer certification, click here.
We’re currently living in a period of uncertainty in the UK and it can be quite difficult for people to understand how best to set up their finances for any economic turbulence ahead. We are all looking for the financial knowledge, confidence and resilience that can help us absorb any unforeseen circumstances. However, for some people, it’s not that easy. Many simply don’t have the literacy skills to be confident in managing their finances. Being able to read and make sense of, for example, a credit report, bank statement or letter from a bank is an essential part of this. But a lack of understanding could lead to financial difficulties and an inability to find the support to improve your situation. Experian’s ‘United for Financial Health’ programme was born out of the company’s desire to empower vulnerable people so they can improve their financial health through education and action – particularly those affected the most by the Covid-19 pandemic. This is why we’re excited to partner with National Literacy Trust, to help deliver a campaign called ‘Words that Count’. The campaign focuses on providing young people (16-24) in Manchester with skills and confidence in words, to improve their financial health. The campaign will enable young people to be more comfortable at making good financial decisions. Improving money confidence through literacy skills can also lead to better savings habits – putting them in a stronger position to meet their long-term financial goals like getting a car, a mobile phone contract or even a mortgage. Importantly, improving literacy can help those who are currently struggling as a result of the pandemic. Experian is immensely proud to support ‘Words that Count’. Young people deserve the opportunity to succeed and avoid the long-term problems associated with financial difficulty, such as unmanageable debt and poor mental health. This campaign can help give them a ‘literacy leg-up’, and we hope it will provide a successful template to help disadvantaged communities throughout the UK.
For the eighth consecutive year, the Orange County Register has named Experian as one of the Top Workplaces, with the company securing the #1 ranking for the second time in three years. The award, which is based on employee feedback in a survey of hundreds of leading companies in Orange County, recognizes our company’s culture of innovation and inclusion, and our commitment to employees and communities during the pandemic. For more than 40 years, Orange County has been at the heart of our North America operations, and as we persevere through these challenging times, we are especially honored to be recognized for our dedication to maintaining a healthy, collaborative work environment and achieving higher performance while giving back. This award demonstrates the resilience, talent and compassion of all the people who work here at Experian. Since the start of the pandemic, we have further expanded our dedication to social good by creating new opportunities to support employees and the broader community. Because we are founded on a culture of innovating through bringing together technology and data, we were able to quickly respond to COVID-19 and honor our commitment to using data for good. Maintaining company culture All our decisions are driven by our desire to lead with empathy, and ensuring our employees feel valued and protected, while simultaneously mobilizing our resources to positively impact society, creating greater levels of financial and social inclusion. Although we had technology in place to easily initiate working remotely, we supported the transition to remote working by launching initiatives dedicated to mental and physical well-being, including a COVID-19 Resource Center, enhanced sick-leave policies, increased opportunities to ensure continuity of professional development, as well as an ASPIRE to be Well guide, in partnership with our Employee Resource Groups (ERGs). Giving back Throughout the pandemic, our employees have felt compelled to help clients who were facing unprecedented and unforeseen challenges. Different groups and employees of all levels began working together to develop new products and services to help clients, customers and communities persevere. This included free credit reports for small business, adding video streaming service payments to Experian Boost, hosting #CreditChat on social media, the Experian CORE heatmap, COVID-19 U.S. Business Risk Index , Experian® Health Payer Policy Alerts and updated fraud protections through the Business Resources Website. As part of our United for Financial Health initiative, we also launched two new partnerships with non-profit organizations to empower vulnerable consumers and those marginalized by the pandemic. In collaboration with Operation HOPE, we are helping vulnerable communities improve financial health with its data, analytics, products and services. Most recently, we partnered with NAACP Empowerment Programs to offer Home Preservation Grants to African Americans at risk of losing their homes. Although COVID-19 has been a source of stress and anxiety for businesses and individuals alike, we remain committed to helping employees reach their full potential and demonstrating that values and purpose do not change in a crisis. We are honored that the Orange County Register is recognizing our tireless efforts to make a difference in the communities in which we live and work.
For the past several years, Experian has been on a journey to help drive financial inclusion for millions of people around the world. This has required significant focus on how we operate, who we partner with, and the products and solutions we offer. Four years ago, when we decided to partner with and invest in Finicity, a leading financial data aggregator based in Salt Lake City, we did so on our strong belief in consumer-permissioned data and our shared vision with their leadership team. At the time, we knew Finicity’s commitment to empower consumers and drive the digital revolution fit perfectly with our priorities. Over the years, this has proven to be true time and time again as we’ve leveraged Finicity’s technology capabilities to create enormous opportunity for our clients and improve financial access for consumers. One example is our partnership on Experian Boost. With the support of Finicity’s infrastructure, more than 4.9 million consumers have connected to Experian Boost to contribute their on-time payments for their telecommunications, utility, streaming service and cell phones directly to their Experian credit reports. Through Experian Boost, and access to real-time consumer-permissioned data, we are increasing financial inclusion by helping lenders identify more consumers who can pay responsibly. In an equally powerful testament to the power of consumer-permissioned data, our partnership with Finicity is helping streamline the homebuying experience for consumers and lenders. As a distribution partner of Finicity’s Verification Solutions, we are delivering Verification of Assets (VOA), Verification of Income (VOI) and Verification of Income and Employment (VOIE) to the mortgage market. This innovative digitization of data and analytics is streamlining experiences for borrowers and is a critically important step in modernizing the mortgage process. Additionally, we have clients successfully utilizing Finicity’s Verification Solutions in automotive underwriting, personal lending, tenant screening and other sectors. Earlier this week, Mastercard closed its acquisition of Finicity. This move, along with the overall trajectory of market demand, is testament to the fact that we clearly invested in the right capability, the right team and the right vision at the right time. But our journey together isn’t over, it has just been reinforced and will continue with Finicity even under new ownership. Our commitment to working with Finicity does not change with this news, it is only enhanced. Our drive to accelerate digital lending, empower consumers and drive more consumer-permissioned data solutions is higher than ever. We will continue to partner with Finicity, now part of the Mastercard family, as a central component of our strategy. We look forward to a continued strong relationship with this new, combined entity as we continue to bring innovative solutions for consumers and businesses to the table.
We know small businesses are critical to the vibrancy of our economy and communities. Watching how hard the COVID-19 pandemic has affected them and their founders has been troubling. Here at Experian, we created new tools to help small businesses navigate this uncertain time. But we want to do more, and help businesses survive and thrive even in “normal” times. That’s why I’m especially excited about our newest partnership with Black Girl Ventures (BGV). This is part of our United for Financial Health program, which aims to empower vulnerable consumers to improve their financial health and protect them from fraud and identity theft. Through this partnership,we will provide resources, tools and services to Black and Brown women entrepreneurs to enable them and their small businesses to grow and prosper. We know that long-standing inequities have created barriers for women, especially women of color. Our partnership will provide financial resources to help scale its BGV Style Pitch Competition and Amplify BGV Programs and we are a proud sponsor of BGV’s new weekly podcast, “From Hustling to Handling, How to Stay in Business.” Together, we will curate entrepreneurial education content to assist a broader audience with knowledge and best practices related to financial literacy and wealth management. The negative financial impact on these women and their businesses has had a reverberating effect across communities of color. Our United for Financial Health program is one of the many ways we are staying true to our mission to support all consumers and clients through their financial health journey, in normal and extraordinary times. This partnership with BGV will fuel the economic recovery by reaching millions of Black and Brown women entrepreneurs and, in turn, supporting the communities they serve.
People’s engagement with financial information and their understanding of how organisations use it to make decisions about the products and services they can access has been growing for many years. Experian has played a role in this journey. We were the first to allow people to view their credit report at any time and see their Experian Credit Score with the launch of CreditExpert in September 2003. It has allowed people to view their own information through a lender’s eyes, so they can understand how to improve their situation. We’re excited to announce the next huge leap forward – the launch of Experian Boost in the UK. Now for the very first time, people can instantly increase their credit score to help them access more financial products and services at better rates. Experian Boost is a free service which allows people to use a secure Open Banking platform to share their everyday transactions – from council tax to digital entertainment subscriptions, such as Netflix and Spotify. These payments have never been factored into a credit score before, so adding them should broaden access to financial services. Our analysis shows that more than 50% of people will see their credit score increase from using Experian Boost. But, crucially, the service will not make people’s score go down when they sign up to Boost. People are also in total control of their data. If they wish, they can withdraw their information with a few clicks, and they are still free to re-join at any time. But by keeping Boost activated on their Experian account they can build a stronger payment history which could help them get their credit card, loan or mortgage they want. We’re confident this is going to be a significant moment in how people represent their financial profile to organisations. Five million people have signed up for Boost in the US since it launched last year, with three million of those seeing their score increase. At Experian, we strive to put people in control of their financial data and the launch of Boost is entirely in line with this goal. Now it’s over to you – give your credit score a Boost.
There are many responsibilities I carry as CEO of Experian North America. All of them critical in terms of client relationships, product offerings, innovation, culture, our people and our purpose. A part of my work that I\'m extremely passionate about is how we make a difference to consumers and their financial health. As leading data and technology company – and the world’s largest credit bureau – we have the opportunity to work with organizations and individuals every day to help them achieve their financial goals. And while that is good for business, it is also good for society and consumers. That is why I am pleased to join the HOPE Global Forum and John Hope Bryant to announce our new partnership. Operation HOPE is a national nonprofit with goals that align with our own at Experian: to uplift disenfranchised youth and adults from poverty to thriving in a credit ecosystem. We are committed to helping vulnerable communities with our data, analytics, products and services and working with Operation HOPE will help us further that mission. One way we have already been doing that is through products like Experian Boost, designed to drive financial inclusion and help people get fair and affordable access to credit. I have seen firsthand how these actions can change people’s lives. Let me tell you about an Experian Boost customer named Lawrence. Last spring, in March of 2019, his credit score was 640. He was already enrolled in our credit monitoring services, but was not proactive in trying to improve his credit score. Then, he tried Experian Boost. He was able to show positive payment history for utilities, cable, and his cell phone bills. Instantly, his score jumped 30 points. Following the advice of our credit education resources, he paid down his credit cards, which propelled his score even higher. He now has a credit score of 770. What does this mean for Lawrence and his family? Previously, they owned one car and paid 18% interest on that loan. Now, the family has two cars, and they pay 5% and 8.2% on two car loans. This represents incredible savings the family can now use for other needs, and increased access to financial services that can help them achieve other goals. This is what we mean when we talk about empowering consumers so they can have financial freedom. For some, this means the ability to purchase a car, have a credit card, own a home, or simply just save money. The financial health journey can start at any time and have a lifetime impact. I am really excited about this partnership. Together we have the potential to make a tangible difference in financial inclusion in the United States, combining Operation HOPE’s education and counseling programs with our credit education knowledge, capability and services like Experian Boost.