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Experian has been ranked as Britain’s Most Admired Company in the Business Support Services category at Management Today’s prestigious ‘Britain’s Most Admired Companies’ awards 2016. Experian also posted a top ten finish in the overall rankings. It’s the second time Experian has had the honour of winning the Business Support Services category after picking up the honour first time around in 2013. Commenting on the accolade, CEO, Brian Cassin said: “This is a clear recognition of Experian’s strategic focus on helping businesses and consumers achieve better outcomes, whether that’s creating greater financial access, preventing fraud or facilitating business growth. I also believe it’s a testament to our 17,000 colleagues around the world who work every day to service and power opportunities for all our customers.” Organised by Management Today magazine, the BMAC Awards give an insight into the corporate reputations of UK businesses with the winner determined by a poll of the biggest companies, which evaluate their peers. You can see the full list of 2016 winners on the Management Today website. Photo: Experian’s Bill Floydd and Tom Blacksell receive the BMAC Award from Lord Michael Heseltine
Technology is a high priority for most brands. Organizations often want to bring in the next technological prodigy to develop a successful platform or gadget.
Experian was recently named one of 2016’s Top 100 Fintech Companies by American Banker, joining the ranks of companies such as Thomson Reuters and FIS.
Experian’s Group President of Marketing Services Steve Wagner was recently named Secretary of the Data & Marketing Association’s (DMA) Executive Committee.
Kevin Dean, president and general manager of Targeting for Experian sat down with Ginger Conlon, editor-in-chief of GingerConlon.com at DMA’s &THEN 2016 Conference. The two discussed a number of topics, including the re-emergence of third-party data for marketers. As the industry has turned towards data-driven marketing, more brands are again leveraging third-party data to enhance their first-party data, as well as pull insights that enables them to better connect with their customers. To read more from the interview, visit GingerConlon.com.
Temperatures are dropping, leaves are falling and seasonal beverages are selling – it must mean that the holiday season is quickly approaching. And while many people get to wait in anticipation for this magical time of year, marketers are hard at work planning and creating their upcoming holiday marketing campaigns. In fact, many marketers are likely focused on developing their most creative designs and strategic promotions – critical components to any campaign. But they also need to give attention to their subscriber lists. A recent study found that as much as 50 percent of lists are inactive. If audiences are not engaging with the brand’s communications, then brands may experience diminished returns, or worse. Why reactivate? The bottom line is that it is more cost effective for marketers to retain existing customers than to acquire new ones. Past buyers represent higher open, click and transaction rates than non-buyers. By reactivating their inactive subscriber base, marketers have an opportunity to improve the return on each marketing campaign. How to reactivate? Email addresses may appear inactive for a number of reasons. The email address may no longer be in use, the subscriber does not find the content relevant, or the subscriber prefers to scan unopened emails and purchase in other channels. Marketers need to understand the cause behind each inactive address in order to strategically re-engage with past customers. Once marketers are able to identify all of their inactive subscribers, they will want to segment them into buckets. For example, those that clicked but have not purchased in the past 90 days, or those that have opened emails, but not clicked or purchased in the past 90 days. Each person is unique in their behaviors and interests, so marketers will need to engage these subscribers in a variety of tactics. Offering an incentive Using an engaging subject line Utilizing a confirmed opt-in strategy Sending more than one message as part of a reactivation strategy Marketers who strategically reactivate their inactive subscriber base have an opportunity to bring past-customers back into their sales funnel, and experience more return on their marketing campaigns. By leveraging data and insight to identify and re-engage this group, brands and marketers can also have a magical holiday season. To learn more about re-engaging your inactive email subscribers, download our e-book.
We are proud to put innovation at the forefront of what we do – driving our activations and analytics to serve our customers and secure a better, more productive future.
With only a few more weeks until summertime officially comes to a close, marketers need to quickly begin planning for one of their busiest times of the year.
This feature article from the Harvard Business Review discusses how Experian is as nimble as a start-up. According to the article, most companies try to avoid problems. “Experian actually goes looking for them. In fact, it has set up a specific unit – Experian DataLabs — to actively seek out unresolved problems its customers are having and use them as a launchpad to seek out new opportunities and create new products.”