News

 Precise ID® with FraudNet provides a single view of a consumer’s identity across devices Experian®, the leading global information services company, has announced the launch of a cross-channel fraud platform to better authenticate consumers, validate their mobile devices and identify mobile fraud. The platform combines Experian’s Precise ID®, an industry-leading risk-based authentication service, with FraudNet, a global fraud detection and prevention service from 41st Parameter®, a company Experian recently acquired. The combined offering provides organizations with a way to authenticate consumers confidently at multiple touch-points online, subsequently increasing revenues by significantly reducing false positives in their fraud processes, improving operational efficiencies and preserving a positive customer experience. Companies face significant pressure in authenticating consumers in non-face-to-face channels while protecting their brand from vulnerabilities and financial losses from fraud. Setting up accurate fraud detection processes has become more and more challenging as mobile and online channels have become widely used by consumers. At the same time, fraudsters’ techniques are becoming increasingly sophisticated. “Managing fraud risk and protecting customer identities are becoming more complex as the opportunity for fraud has increased with the proliferation of mobile devices being used for online transactions. Organizations need to confidently authenticate consumers without affecting their overall customer experience,” said Adam Fingersh, senior vice president of Experian Decision Analytics. “The Precise ID with FraudNet platform provides organizations with the ability to manage fraud risk associated with traditional identity information coupled with device-based information through a single platform regardless of channel, all while managing a positive customer experience.” Experian’s Precise ID with FraudNet platform uses a highly configurable rules-based engine designed to balance an individual business’s needs and fraud-risk appetite. The platform combines several features that collectively create a leading offering in the market: • Identity authentication — The risk-based approach considers credit data, noncredit data, questions, scores and analytics, leveraging Experian’s proven analytics and scoring expertise. Custom and configurable rules that support your credit, fraud and compliance policies with Fair Credit Reporting Act and Gramm-Leach-Bliley Act compliance aids in meeting mandated government and industry regulations. • Device intelligence — Fraudsters are taking advantage of new technology and the proliferation of devices. The Precise ID with FraudNet platform enables clients to recognize known returning customers, authenticate new legitimate customers and flag fraudulent threats. By leveraging more than 100 device intelligence attributes and more than 500 actionable rules, Precise ID with FraudNet looks for suspicious and inconsistent device characteristics without the use of any cookies. • Link analysis tool — Investigators can rapidly assess the authenticity of the transaction or group of transactions. For example, the tool can identify common customer information and billing data, including name, multiple phones, multiple addresses and multiple email addresses from the same device, even if no other information is the same. • Risk analyzer — Reduce acceptance of bad accounts without negatively impacting profits via a highly customizable rules engine that is configurable to a company’s risk appetite to appropriately manage cross-channel risk in a portfolio. • Investigator workbench – simplifies case management via an online user interface. Precise ID with FraudNet also incorporates detection tools and full audit trails to decrease investigator training times, reduce the volume of manually reviewed transactions and save time and resources in the review process. Learn more about Precise ID with FraudNet

Ori Eisen, founder of the 41st Parameter, a part of Experian, and Frank Abagnale Jr. spoke with Bloomberg TV recently about new major new fraud threats emerging and how Experian can help protect organizations and their customers from becoming victims. Experian’s fraud prevention and identity management business helps clients combat the global fraud epidemic costing businesses hundreds of billions of dollars every year. You can the watch the interview here: Corporate account takeover is a growing issue as virtually any web site leveraging username and password authentication can be affected. Our Decision Analytics team wrote about the account takeover trend earlier.

The Experian Marketing Suite enables brands to create and deliver authentic customer experiences across all interaction points Experian Marketing Services today launched the Experian Marketing Suite. Unveiled at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nevada, the Marketing Suite is a cohesive end-to-end marketing solution that enables brands to create and deliver authentic customer experiences every time, in any channel and via any device. The Marketing Suite allows brands to identify and profile customers better, while providing added intelligence to gain a complete and current view of the customer. Paired with a flexible campaign management platform, the Marketing Suite enables marketers to create personalized interactions in real time and increase the sophistication of their marketing efforts. Consumer insights and intelligence can be linked to a brand’s own data, making it available via every communication channel in a privacy compliant and secure manner. “By leveraging our 30 years of data-driven marketing experience, combined with our expertise in data integration and intelligent customer analysis, our Experian Marketing Suite empowers brands to deliver higher customer lifetime value and benefit from long-term profitability,” said Matt Seeley, president of Experian Marketing Services. “Our goal is to stay flexible and adaptable to meet the changing needs of our clients. It’s through their direct feedback that we’ve created this Marketing Suite, providing brands with numerous competitive marketing advantages, including increased customer loyalty and improved marketing return on investment.” The Experian Marketing Suite is made up of three core elements, providing marketers with the following competitive advantages: Identity manager — Develop a comprehensive view of customers through accurately captured contact data, consumer data set enhancements and linkage across all customer interactions Intelligence manager — Understand customer behaviors and preferences through actionable customer profiles, targeted messaging and engagement strategies Interactions manager — Interact intelligently across all channels with a flexible campaign management platform that provides optimized interactions across all touch-points, analysis to optimize performance and campaign attribution The Experian Marketing Suite was launched at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nev.  At the Client Summit, executives from Experian Marketing Services unveil the company’s latest products, capabilities, actionable case studies and groundbreaking consumer research, sharing the stage with clients and partners. Learn more about the Experian Marketing Suite.

Cybersecurity is increasingly becoming a challenge across many industries. I recently spoke with Mike Gross, the director of risk strategy and professional services at 41st Parameter, about how the banking industry is changing to adapt to new mobile technology and the new forms of fraud that exist as a result. At 41st Parameter, Mike is responsible for identifying fraud trends across several industries helping clients with risk management control and measuring the performance of new risk strategies. You can read the full interview here: http://bit.ly/WzDall  To learn more about 41st Parameter please visit: https://www.experian.com/decision-analytics/41st-parameter.html 

Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today published a new report on the prevalence of personalization and analytics required to support new marketing efforts. The study found that while almost half of companies personalize messages across more than one channel, organizations struggle to gain insight quickly and maintain an accurate data source.

For the seventh straight year, Experian Marketing Services secured the top spot, according to Internet Retailer’s 2014 Top 500 Guide Experian Marketing Services has once again secured the number one position as the leading email marketing provider to the greatest total of top 500 online retailers in North America. According to Internet Retailer’s recently released 2014 Top 500 Guide, Experian Marketing Services ranks ahead of all other email marketing services companies, as measured by the number of top-500-ranked e-retailers in North America using its products and services. This marks the seventh year in a row Experian Marketing Services has held the leading position. Internet Retailer’s Top 500 Guide compiles exclusive data to provide marketers with valuable insights to help grow their businesses, including insights related to what’s driving growth in online sales. The annual guide is widely recognized as the industry’s most comprehensive analysis of America’s 500 largest retail Websites, as ranked by annual ecommerce sales. “Drawing on our expertise in building scalable and reliable marketing technology as the world’s largest email service provider, our frontrunner recognition in the 2014 Top 500 Guide underpins our commitment to providing our clients with a single cross-channel platform to deliver coordinated and intelligent interactions with their customers,” said Peter DeNunzio, president of Cross-Channel Marketing at Experian Marketing Services. “There’s no question that competition is increasing in the online retail space so it’s wonderful to see so many of our clients leading the way in customer engagement year over year.” The modern-day consumer has forever changed the relationship between a brand and its customers, as well as the technology that enables marketers to maintain and grow those relationships. As one of the most highly regarded email service providers in the industry, Experian Marketing Services sends more than 14 billion email messages a month on behalf of the world’s most recognizable brands. Backed by the industry’s highest-rated client services team, Experian Marketing Services’ cross-channel marketing platform is built with the scale and flexibility to support digital programs of any size and sophistication. Learn more about Experian Marketing Services’ cross-channel marketing platform by visiting its Website. Order a copy of Internet Retailer’s 2014 Top 500 Guide by visiting it’s Website.

2014 Client Summit: Storytellers will focus on how brands can deliver authentic and meaningful customer experiences. Experian Marketing Services today announced a star-studded speaker lineup for its 2014 Client Summit to be held July 23–25, 2014, at The Cosmopolitan of Las Vegas, in Las Vegas, Nev., around the theme of “Storytelling.” The award-winning event will bring together more than 1,000 attendees from some of the world’s largest and most sophisticated brands. Marketers will hear from compelling storytellers throughout the three-day event including: • Michael Strahan, cohost of "LIVE with Kelly and Michael" and "Good Morning America," analyst for "Fox NFL Sunday" and pro football Hall of Famer • Adam Savage, cohost of “MythBusters” on Discovery Channel • Sophia Amoruso, founder and CEO of Nasty Gal, the fastest growing online retailer in the country, and author of #GIRLBOSS • Jermaine Dupri, Grammy winner and founder of Global 14 • Don Steele, senior vice president, fan engagement, multiplatform marketing at Comedy Central • Dave Beveridge, senior vice president, marketing at ShoeDazzle • Jenn McClain-De Jong, vice president, ecommerce at The Limited • Brad Nash, marketing director, email and lifecycle marketing, GameStop “Marketers need to master both the art and science of storytelling in order to resonate in a meaningful way with their customers,” said Ashley Johnston, senior vice president, global marketing at Experian Marketing Services. “For the 2014 Client Summit: Storytellers, our goal is to give marketers the right balance of inspiration, education and networking. We’ll also demonstrate the latest advancements within our marketing suite so that clients can go back to their teams with tangible strategies for creating relatable, memorable and sharable customer experiences.” At the event, executives from Experian Marketing Services will unveil the company’s latest products, capabilities, actionable case studies and groundbreaking consumer research, sharing the stage with clients and partners. Attendees can choose from nearly 50 breakout and roundtable sessions featuring speakers from Forrester Research, GameStop, Michael’s Stores, Microsoft Advertising, Yahoo!, Zappos, Hearst Magazines, AT&T, Bass Pro Shops, Williams-Sonoma, Saks Fifth Avenue, Men’s Warehouse, AOL, Associated Press, EA, Bare Necessities, Finish Line, Scripps Interactive and Western Union, among others. Breakouts will address a wide range of topics relevant to marketers, including: • Digital advertising • Mobile strategies • Response attribution • Data management • Behavioral targeting • Email to cross-channel evolution • Email creative optimization • Compliance and deliverability • Predictive analytics and modeling • Loyalty programs A highly anticipated event each summer for marketers, Experian Marketing Services’ Client Summit was recently recognized with a Stevie Award for Best Tradeshow/Conference at the American Business Awards. “I had an absolute blast at my first Summit,” said Courtney Bradley, Coordinator, Loyalty Marketing, Virgin Airlines. “Not only did we learn a great deal, but we had a fantastic time doing it! The keynote speakers were inspiring, the breakout sessions were insightful and The Cosmopolitan Las Vegas was a fantastic venue. Experian Marketing Services did an amazing job overall. I can't wait for next year!” Visit http://www.2014clientsummit.com today to learn more and to register. Space is limited and is on a first-come, first-served basis.

Earlier this week, it was reported that the Mississippi Attorney General filed a lawsuit against Experian. While not breaking news, it is important to provide context to the allegations. As the world’s largest credit bureau – and in managing more than 220 million files in the US alone – it has become commonplace to question credit reporting agencies. We are used to scrutiny of our practices – but sometimes the claims are just plain wrong.

Experian Marketing Services’ Client Summit and The Digital Marketer report recognized among more than 3,300 nominations nationwide Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing, was presented with three bronze Stevie Awards at the 12th Annual American Business Awards in Chicago, Illinois, on Friday night, June 13, 2014. The American Business Awards is the nation’s premier business award program. All organizations — public and private, for-profit and nonprofit, large and small — operating in the United States are eligible to submit nominations. As a winner, Experian Marketing Services was recognized from more than 3,300 nominations that were submitted this year.