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According to Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, abandoned cart emails have significantly higher revenue per email than promotional mailings. Featuring results from a new email remarketing best practices analysis, as part of its Q1 2014 Email Benchmark Report, Experian Marketing Services found that personalized abandoned cart emails that show the actual customer cart had 25 percent higher transaction rates than abandoned cart emails that just linked back to the brand’s Website. Further, personalized subject lines had 12 percent higher unique open rates than mailings without personalization. A complimentary download of the full report is available here: http://ex.pn/1l4VlrS. Additional findings from the email remarketing best practices analysis confirm: • Abandoned cart emails should be delivered in a three-part series. Brands that send second abandoned cart reminders had a 50 percent increase in abandoned cart revenue compared to just their first abandoned cart mailing. Those sending three mailings saw a 56 percent increase in revenue compared to just sending the initial abandoned cart email. • Test including an offer. Including an offer in the first abandoned cart mailing boosted transaction rates by 54 percent. The highest transaction rates for offers were for dollar-off offers (2.05 percent), followed by free shipping (1.87 percent) and percent off (1.15 percent) offers. “Mastering email remarketing through a series of personalized content can have a real and direct impact on a brand’s bottom line,” said Peter DeNunzio, general manager for cross-channel marketing at Experian Marketing Services. “We’re seeing that brands that are able to ‘test and learn’ their way to personalization are particularly successful as they embrace cross-channel programs. By understanding the impact of timing, creative messaging and personalization – and adopting a continuous improvement mindset – brands are incorporating cross-channel tactics more seamlessly in their remarketing strategies.” Industry performance analysis The Q1 2014 Email Benchmark Report details overall email marketing trends for the first quarter of 2014 as well as the key performance indicators (KPIs) that shaped the success of email programs over the past two years across seven major verticals: business products and services, catalogers, consumer products and services, media and entertainment, multichannel retailers, publishers, and travel. Total email volume increased by 15.6 percent in Q1 2014 compared to Q1 2013 but volume declined in Q1 as compared to the previous holiday quarter (Q4 2013). Additional findings from specific industries include: • Catalogers had the highest gain in volume as 100 percent of brands increased mailings in Q1 2014. • More than half of the multichannel retail brands had statistically significant year-over-year increases in total and unique open rates in Q1 2014. • Fifty percent of total email opens are occurring on mobile devices. However, this varies by vertical. While 63 percent of emails from multichannel retailers are opened on a mobile device, mobile opens account for only 22 percent of email opens for business products and services. Increasing bounce rates highlight deliverability and data quality challenges According to a recent Experian Data Quality study, 66 percent of companies have experienced email deliverability issues in the last 12 months. Similarly, the Q1 2014 Email Benchmark Report highlights a 14.3 percent year-over-year increase in email bounce rates, with large percentage increases across several of the industries. Compared to bounce rates for the past two years, 2014 Q1 business products and services rates were constant, while catalogers and multichannel retailers experienced much larger increases in bounce rates year-over-year. The dramatic increase in bounce rates is due to the new practices of Internet Service Providers who are now shutting down inactive accounts more frequently to keep their own performance healthy. “It is vital companies adopt more effective targeting, list cleaning and data quality practices to improve the deliverability of their emails and the health of their cross-channel marketing programs,” said DeNunzio. Experian Marketing Services’ Q1 2014 Email Benchmark Report is available to download: http://ex.pn/1l4VlrS.

Half of married couples in the U.S. say that credit scores were important to them when choosing a mate, according to the latest Experian Consumer Services survey comparing the relationship between marriage and credit. The study also showed that 95% of participants rate “financial responsibility” as important, with “physical attractiveness” and “career ambition” following at 86% and 77%, respectively.

According to new research from Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, mobile devices are playing an increasingly important role in how users make purchases across all categories. While purchases using a computer or digital tablet still reign supreme, transactions via mobile phones are on the rise, and marketers are poised to take advantage of this trend. The adoption of mobile marketing increased 17 percent in 2013, while 71 percent of marketers currently are engaging consumers in the mobile channel. This trend, among others, is highlighted in Experian Marketing Services’ recently released 2014 Digital Marketer: Benchmark and Trend Report. The report is an annual go-to resource for marketers looking for key industry benchmarks, insights, technology trends and consumer data.

The first 24 hours of a Data Breach Response are the most critical and we have the most important seven steps to insure that your organization does not go off track. A data breach of personal identity information or protected healthcare information is a breach of trust. Employees, patients, consumers or even partners are put at risk if their information is disclosed during a security incident.

The Small Business Credit Share is a “give-to-get” data consortium in which members provide more detailed data about the performance of the accounts in their portfolios. In exchange for expanded contribution, members get exclusive access to enriched information that is deeper in content than what is available to standard Experian clients or through competitive credit share programs. They benefit from the more comprehensive reports, business credit scores, attributes, and reporting that are available. The Small Business Credit Share is open to all credit granting institutions, including financial institutions, companies that issue trade credit, telcos, utilities and others. The tradeline performance reporting from this broad swath of B2B companies helps drive the effectiveness of the products that are available to members. The Small Business Credit Share has firm qualification standards to insure consistent information and regular reporting guidelines are followed, to help protect the interests of all members.

Experian’ s Vision Conference in Dallas wrapped up today with the last round up breakout sessions and a keynote address from Texas legend Roger Staubach, Heisman Trophy winner, Super Bowl MVP and Executive Chairman of Jones Lang LaSalle Americas.

Experian’s Business Information Services and Moody’s Analytics have been reporting on the health of small business credit on a quarterly basis since 2010, publishing the Small Business Credit Index report. In this joint session moderated by Brian Ward, Senior Director - Integrated Marketing,  Joel Pruis, Senior Business Consultant from Experian’s Global Consulting Practice and Moody’s Analytics Senior Director Cristian deRitis offered an in-depth analysis of business credit health across the United States.

Day two of Experian’s 33rd annual Vision 2014 Conference in Dallas included a full morning of education on topics related to the economy and the industry. Chief investment strategist at Wells Capital Management, Dr. James Paulsen kicked off today’s events delivering a powerful keynote address on the economic and financial outlook for the U.S.

Experian kicked off its 33rd annual Vision 2014 Conference today in Dallas with the keynote address that attendees have been anticipating for months - President Bill Clinton, the 42nd President of the United States and founder of The Clinton Foundation. Although President Clinton addressed many topics in his talk including some of the important initiatives his foundation is spearheading, the theme centered around creative cooperation and the success that is achievable when people focus on their common goals. Experian hosted 32 breakout sessions throughout the day for attendees. Experian thought leaders, clients and industry experts discussed how to achieve quality growth in a challenging economic and competitive environment.